Natural Logic: Strategic Advisors to the Sustainable Economy

February 2012

Greetings! 

Last month I offered my picks for "Top Susty Stories of 2011." Below, as promised: my predictions for the top sustainability stories of 2012.

Also, watch for my newest article, on sustainability leadership, coming this week at Sustainable Brands. And while you're waiting, consider this: come Monday, the "new year" of 2012 will be 10% gone! Is your sustainability strategy clear? With bold goals, deeply embedded, and embraced by an engaged and aware staff? Are your initiatives in full gear? (We can help: see "3 Qs for Your CXO," in the sidebar, and "What will You Accomplish in 2012?" below.)

With best regards,
Gil

PS: I'm just back from the GreenBiz Forum, where I co-led a workshop on Measuring What Matters with Colleen Kohsaat, Director of Global Environmental Sustainability at Levi Strauss & Co. Please let me know if you'd like a copy of my deck -- or if you'd like Natural Logic to bring this workshop to your company or supply chain.

Our Predictions:
The Top Sustainability Stories of 2012


Here are my predictions for the Top Sustainability Stories of 2012. (It's a rugged mix of bad news and good.)

Climate heats up and hides out
The sheer pressure of the hard-to-escape evidence -- more record-breaking temperatures, more disastrous weather events, big supply chain disruptions, ever-rising insurance payments -- will drive more businesses to... [read more]

US falls behind in solar
China, Germany, Brazil -- and California -- continue to invest policy and capital in the new economy, while Washington remains lost in...[read more]

(Click here to read the rest of my Top Sustainability Stories of 2012.)
What Will You Accomplish in 2012?

If you're on this mailing list you're already in motion about sustainability -- or want to be. You're probably in one of these situations -- and if so, here are some of the ways we can help you. (As we have helped CocaCola, eBay, Equal Exchange, HP, Levis, Rhodia, Steelcase, Sunpower and many others.)

You're still developing your sustainability plan, building buy-in, struggling to make the business case:
    - Executive Briefings
    - Rapid Diagnostics
You have a plan, and you're trying to grow its reach and depth, and get it into motion:
    - Sustainability Roadmaps
    - Supply Chain Transparency
You have plan in gear but not at level of depth, boldness or engagement you need:
    - OnDemand eLearning for your entire organization
    - Strategic Sustainability Coaching for your leaders
You've done a lot, accomplished a lot, and are realizing that grasping these opportunities may require reinventing everything you do:
    - Systems/Business Design
    - Innovation Charrettes™
    - And more!

If you face any of these needs, or would like some help figuring out how to "make money and make sense," please call me today. In the words of one of our recent clients, we "take complicated problems and make them simple" -- so they can actually get implemented, effectively and profitably.

We help companies take sustainability seriously -- and take it deep. 

In This Issue:
Top Susty Stories of 2012
YOUR Sustainability Story
3 Key Qs for Your CXO
Sustainability Leadership
Events
QuickLinks
3 Key Qs for Your CXO

 

I've got three critically important questions for your CEO and CFO. A five minute conversation that will change their perspectives on forward business value, risk and opportunity.  

 

Please contact me today to schedule the call. 

Sustainability Leadership 

 

Leadership comes in many forms, in many places. Without, little changes.

 

Here are three contributions to the leadership conversation ot your company:

- Sustainability Leadership article

- our eLearning suite, Sustainability in Practice

- the Declaration of Leadership poster -- and challenge! 

Declaration of Leaership poster thumbnail  

  

Meet Us At... 

...an upcoming conference! See our  events calendar for specifics. (And watch for a re-start of our In Conversation series, and new on-line events!) 

QuickLinks:
 
Gil Friend
President & CEO

Natural Logic, Inc. 

510-248-4940