Sailing @ Golden Gate - Credit: Rich Roberts credit
February 2011
Greetings!

Here's a short newsletter for a short month!

Sustainability In Practice, the eLearning version of The Truth About Green Business, is now available for preview. These engaging, on-demand courses bring interactive sustainability learning right to your employees' desktops. Let us know if you'd like to arrange a preview.

Our new In Conversation series kicked off this month, as top executive coach Bryan Franklin and I explored how to get sustainability done. See below for more details.


One thing is clear about coaching: Sustainability is challenging, and requires amazing performance.
Oscar winners have acting coaches. Olympic athletes have performance coaches. Great singers have vocal coaches. Who's your sustainability coach? If you're interested in having one, check in here and contact me directly at 1-510-248-4944.

  

With best wishes,

Gil Friend

President & CEO

In Conversation series kicks off in San Francisco


Natural Logic's In Conversation series features frank, unscripted, personal dialogs with people who are making a remarkable difference.

At our first event (Feb 3 in San Francisco), Natural Logic CEO Gil Friend and executive coach Bryan Franklin, talked about Cracking the Door to the C-Suite with Your Sustainability Message.
 
 

You can purchase the audio of this nearly two hour dialog right here .  

Sample clip: "Our clients are coming to us with much more challenging..."

Sample clip: "The way to have the biggest impact..."

 

Watch for news of our next In Conversation event, coming up in late March. (We've got a few other new programs in the pipeline too!)

Introductory Readings on Sustainability & Business

 A client recently asked for a collection of "short" readings" as prep for an innovation/strategy retreat we led for their 60 top managers. Here's what we suggested. (It's not comprehensive, in that it's focused somewhat on their particular concerns, but hopefully worthwhile for you too.)

Short readings:

Gil Friend, CEO Natural Logic Inc

Making the Business Case for Sustainability

 

Gil Friend, New Bottom Line (short articles):

A Sustainability Cookbook

Product Regulation and Future Markets

Risk, CFOs, and the Sustainability Business Case

Sustainability - At the tipping point?

Short videos:

Ray Anderson, CEO Interface Global

The Business Logic of Sustainability

 (Video on TED.com)

Longer readings:

Paul Hawken, Amory Lovins, Hunter Lovins

Natural Capitalism, Chapter 1

 (21 pg PDF; big picture overview)

 

Donella Meadows 

Places to Intervene in a System

 (21 page PDF, or this shorter summary)

 

Gil Friend, CEO Natural Logic Inc

The Truth About Green Business

Longer videos:

Gil Friend

The Truth About Green Business, and the Three Barriers to Building a Sustainable Economy (YouTube, 8/18/09)

This client is in agribusiness, so we also included this short article:

Nicolette Hahn Niman (Livestock Rancher, Lawyer, and Author, Righteous Porkchop: Finding a Life and Good Food Beyond Factory Farms) 

Avoiding Factory Farm Foods: An Eater's Guide

and this short video:

Fred Kirschenmann, Leopold Center

The Future of Agriculture - An Introduction (video)

PS: Here are a couple of other "best sustainability book" lists -- one from Cambridge University, and one fromTriplePundit.com's readers.

Enjoy! And let me know what your favorites are!


Natural Logic
designs, implements and measures profitable sustainability strategies
.

In This Issue
"In Conversation" debut
Sustainability Readings
Other Events
At Your Service
Join Our Mailing List
Upcoming Events     

Other upcoming events include 
In Conversation with R. Paul Herman, late March (details soon), Sustainable Brands '11, June 7-10, Monterey CA 

 

Recent events have included Focus the Region at Cal State U Monterey Bay,  Spheres of Influence radio interview with Dr Sarah Warren: Voting with Your Dollars, State of Green Business Forum, Product Policy Institute EPR webinar.

 

Check our complete speaking schedule regularly; we update the page as events break. And contact us any time for keynote speakers for your next event. 

 

(Need some persuasion? Check out these videos of recent speeches to the Commonwealth Club and the Clean Tech Open and on our video pages at YouTube, FaceBook and Natural Logic.)


At Your Service

  

We're available to you, together or individually, to further explore how the ideas we discussed could be helpful to you and your organization. We can work with you in any - or all - of three modes: coaching, consulting and collaboration.

 

Coaching is simple - perhaps deceptively simple. We talk with you; you do the work. And we support and challenge you to do that better than you ever imagined. 

 

Consulting is the most familiar. We still talk, of course, but we do the  work - strategy,  analysis, design, training, implementation, performance measurement, etc.  And, yes, we will produce results better than you ever imagined.

 

Collaboration may be the most powerful.  We work together with you and your teams -sharing both responsibility and rewards - to produce (yes, here it is again) results better than you ever imagined. 


Read about our Full Cycle Sustainability™ approach, and 
contact us today to determine which of these programs is right for you.

  

Quick Links
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Gil Friend, President & CEO
Natural Logic, Inc.
Email: [email protected]
Phone: 1-510-248-4940
Web: http://www.natlogic.com