Here's a preview of the new White Paper just released by Natural Logic:

The US can overcome thirty years of stagnation in waste management policy and divert more than 70% of solid waste from landfill, according to a White Paper just released by Natural Logic, Inc.  

Applying proven extended producer responsibility (EPR) principles would provide clear and compelling financial accountability, and provide clear benefits to all stakeholders, from waste haulers and cash-strapped local governments to consumers and packaging manufacturers.

Extended Producer Responsibility is a market-based approach that effectively assigns end-of-life responsibility to producers, requiring them to meet specific targets for material recycling and recovery, relative to the total amount of packaging that they have put into the marketplace.   

The white paper, Product Stewardship & Extended Producer Responsibility: Towards a Comprehensive Packaging Recycling Strategy for the US, explores the benefits and barriers to implementing an EPR-based comprehensive product stewardship system in the US.  

Based on an Innovation Charrette™ convened by Natural Logic with experts on design, packaging and materials, waste management, environmental and waste policy, and analysis of best practices in Europe, Japan and Canada, the White Paper found significant benefits in EPR. These include: 

• shifting the responsibility for collecting packaging - and the incentives for recycling, waste reduction and design innovation - from local government to producers; 
• recycling targets which are mandated by law; and 
• recycling systems that are financed, and in some cases managed, by packaging producers rather than government for greater effectiveness and efficiency.  

"When we see a thoughtful proposal to greatly increase the recycling of packaging," said Heidi Sanborn, Executive Director of the California Product Stewardship Council (CPSC), "CPSC is excited. We look forward to the next step - a national discussion to design a packaging policy that will work across the US."  

Product Stewardship & Extended Producer Responsibility: Towards a Comprehensive Packaging Recycling Strategy for the US is available for download (at no cost) at Natural Logic's web site at http://www.natlogic.com/EPR/ 

Natural Logic designs, implements and measures profitable sustainability strategies.
 

Some of our recent projects include:

• Advising eBay on taking its sustainability strategy into its massive global marketplace.
• Advising the US GSA -- the procurement arm of the Federal government and the world's largest purchaser of stuff -- on a sustainability strategy AND implementation systems to meet its aspirational goal of "zero environmental footprint".
• Advising SunPower Corporation, one of the world's leading photovoltaic manufacturers, on its sustainability roadmap. 
• Building a consumer decision tool based on our soon-to-be released Print vs Pixels White Paper. Please let us know if your company might be interested in sponsoring it.

We can help you and your organization in several very specific ways:

• Assess your Sustainability Plan, and help you refine it to achieve greater real world impact and greater executive buy-in.
• Provide frank, "Rapid Diagnostic" assessments of your gaps and opportunities in relation to Risk, Carbon, Metrics, Operations, Capacity -- and prioritized recommendations of how you can move against them.
• Develop -- and help you sell to your C-suite and Board -- a plan and budget that will catapult your sustainability initiatives to a new level.
• Provide strategic briefings to help your executive leadership understand "The Mysteriously Elusive Sustainability Business Case."
• Coach your sustainability team -- and company leadership -- in the personal and business practices that are essential to fulfilling the commitments that you've made -- to your board and your boss, your family, and to yourself.