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Several times a week, someone asks us "How is
the global financial crisis affecting the
sustainable business movement?" We see mixed
signals: decision cycles can be slower, since
nervous humans tend to be careful with their
cash; but smart companies are thinking more
deeply about sustainability and regeneration,
aspiring more boldly, and investing in the
new, low-carbon economy they -- and we --
see coming.
Here at Natural
Logic, we've taken several
steps to meet these needs. One is distilling
"everything we know" into our new book,
The
Truth About Green Business.
Another is streamlining our service offerings
to make it easier for you to find exactly the
level of engagement you need. You can read
about both of these below. And, coming soon,
a new suite of Carbon Neutral Learning&trade
opportunities, to bring your people the
knowledge they need tp put these big ideas to
work everyday.
Two Natural Logic clients that have done a
great job of putting big ideas to work: Levi
Strauss & Company, and the City of Berkeley
(CA) -- both of whom were winners of the San
Francisco Business Times "Green Business
Award" for 2009. Hearty congratulations to
them both!
And since we love to celebrate progress, good
ideas and good work, please join
us August
18 at the Commonwealth Club (San
Francisco) for
a talk about The
Truth About Green Business,
followed by an our slightly delayed book
launch party at the Temple night club.
Details below!
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The Truth About Green Business is making waves
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Speaking engagements and media attention galore
The
Truth About Green Business has become a
magnet for business professionals looking to
make smart, sustainable change.
The reviews praise the book's
practicality and foresight:
"Among the many books written on greening
business, this book stands out in its
practicality."
"As an SME and instructor for California
State Universities' Green Biz program, I can
highly recommend this book. We will be using
it for our future classes."
"There's tons of good information, and
it's beautifully organized into manageable
information bites. I highly recommend it!"
"Fence-sitting is over. This book clearly
identifies the business case, strategies, and
opportunities for those ready to move
forward."
"I believe Gil has laid out the case so
clearly for going green, that even the most
cynical business person who is skeptical
about green would have to take a second
look on how he/she is running the
business."
Our favorite review: the many people who say,
"I'm buying copies for our entire staff." Is
your company interested in a custom-branded
special edition? Contact
us to find out more about bulk or custom
orders.
The book has gotten a wide array of media
attention. An extended excerpt from The
Truth About Green Business is the cover
story in the July-August 2009 issue of Organic
Processing Magazine. Reality
Sandwich and other venues have featured
content as well.
Our Twitter campaign
"Green
Business Lies" was picked up by the
New York Times Green Inc. blog. Articles on
the book have also appeared in Reuters,
sustainablog,
Social
Funds, and an in-depth interview with
Joel Makower is posted on GreenBiz.
Speaking in support of the book, author Gil
Friend will be appearing at The Commonwealth
Club in San Francisco on August 18 (see below
for details).
The book is frequently highly ranked on Amazon
-- rising as high as third in its category, right
behind Thomas L. Friedman and Jim Collins.
Also, in response to demand, FT Press is already
preparing for a second printing of the book.
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Putting Natural Logic to Work for You
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Natural Logic helps businesses and
governments prosper -- designing and
delivering exceptional environmental, social
and economic performance -- by embedding the
laws of nature at the heart of enterprise.
We bring an integrative approach
to our work with clients, since piecemeal
approaches just don't do the job. The ideal
engagement takes clients through the complete
cycle of charting your course (Strategy),
reading the signs (Feedback) and making it go
(Implementation).
But "integrative" doesn't mean "all at once."
You can begin with any of our three options,
each at a different scale of intensity. In
each case we
tailor our approach to your organization's
needs, circumstances, and readiness -- and we
design each engagement to produce clear,
reliable results:
Strategic briefings: Our
CEO and senior associates conduct a customized,
confidential briefing for your
executive team on the key trends and emerging
issues
facing your company.
Rapid diagnostics: Our team provides
a fast, focused, rigorous diagnosis of your
current baseline performance -- from carbon
to operations, from measurement systems to
risk -- and recommends prioritized
opportunities for profitable improvement.
Comprehensive engagements: Our
team helps you design and implement
systemic change at your company and
supply chain to ensure that you effectively and
consistently harvest the value you
identify.
For details on the Natural Logic's offerings,
see our Harvesting
Value page at www.natlogic.com, or call
CEO Gil Friend directly at 510-248-4940.
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Current Activities & Highlights
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News from the sustainability revolution
Here are just a few of the projects we've had
the pleasure of working on recently:
Working with the Coca-Cola Company, we're
guiding a multi-stakeholder innovation
process that's examining resource recovery
policy and business models, and helping
design next-generation frameworks for
Extended Producer Responsibility systems at
national and local levels.
We're developing data gathering and
analytic systems to support an industry-wide
energy & carbon performance benchmarking
initiative -- and testing some rapid carbon
footprinting tools that offer the potential
for faster, more timely footprints at much
lower cost.
Coming this fall: our Carbon
Neutral Learning&trade programs resume,
starting with a webinar series built around
The
Truth About Green Business. There are
even more interesting learning offerings to
follow; we can't talk about them yet, but
you'll be the first to know.!
Watch for news about our sustainability
dashboard initiatives (for both businesses
and communities) at the West Coast Green
conference this fall. And meanwhile, check
out our white paper on the Inter-Collegiate
Carbon League (and bringing sports into the
climate action game) in the Climate
Neutral Campus Report, coming in August
Another white paper is in the works,
benchmarking municipal sustainability plans
across the country.
Which reminds me to remind
you: our RetrofitOptimizerTM
service helps
owners or operators of large real estate
holdings (whether REITs, large corporations,
school systems and government entities)
optimize energy efficiency retrofit projects
across their property portfolios.
This service is available
for direct use
by building owners and operators, and for
licensing to ESCOs and others for use with
their clients. For details and pricing
contact Ken Hejmanowski, 510-248-4940,
khejmanowski at natlogic dot com
(There are other projects that aren't yet
ready to share in the light of day. Watch for
our next newsletter to learn about them.)
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Events -- and Launch Party!
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Please join us! (And invite us to keynote your next conference.)
Increasingly active on the speaking
circuit, Gil Friend's recent appearances have
included:
The Truth About Green Business, Friendly
Favors, Walnut Creek CA, July 28 2009
Richmond Chamber of Commerce, Richmond CA,
July 24 2009
World
Resources Simulation Center,
Oceanside CA, June 12-14
Lean
& Green Summit 2009, Savannah GA, June
8-9
SRI Basecamp: Risk, Fiduciary Duty & The
Laws of Nature, San Francisco CA, June 4
Sustainable
Brands '09, Monterey CA, May 31-
June 4
TriplePundit Book Night and Pre-Launch
Party, Temple, San Francisco, May 26
Green
Cities, Orlando FL, May 19-21
Keynote: Green
is Gold Expo, May 14,
Richmond CA
Measuring What MattersTM,
Presidio School
of Management - Executive Program, San
Francisco CA, May 8
Keynote: National
Environmental Summit, San Francisco CA,
May 7
Sustainable
Industries Economic Forum, with Ray
Anderson, San Francisco CA, May 7
CSR
in a Recession: Doing Well by Doing, San
Francisco CA,
April 29
Gil's upcoming presentations:
The
Truth About Green Business, Commonwealth
Club, San Francisco CA, August 18 2009 And
you're invited to our after-party at Temple at 540
Howard Street (just two blocks away!).
Green
Cities, New York City, Fall 2009
Profit on Purpose, Charleston SC, September
14 2009
West
Coast Green, San Francisco CA, October 1-3
2009
SRI in
The Rockies, Tucson AZ, October 25-28
2009 (tentative)
Western Sustainability &
Pollution Prevention Network, San Diego CA,
October 28
2009 (tentative)
The Truth About Green Business,
EcoTuesday, San
Francisco CA, November 24 2009
Benjamin Privitt, who made a splash at
last
year's Net Impact conference, will be
presenting at the inaugural Eco-Festival
in San Ramon City Center on August 29.
Contact
us today to book Gil or one of our
senior associates to keynote your next event.
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