News from Natural Logic
Strategic advisors to the sustainable economy
March 2008
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Welcome to the latest news from Natural Logic--strategic advisors to the sustainable economy.

It may be February, but it feels like springtime in Berkeley. After a week of rain, all of the trees are in bloom.

We've been crazy busy and from where we stand, sustainability is less of a "movement" and more of a big green rocket. It's quite a ride, and we're enjoying the velocity.

That in mind, this is a shorter newsletter than usual. We're too busy working to write about the work! But we like to stay in touch, so here's some exciting project news, an update on our new office space (open house March 18--and you're invited!), and an overview of green social marketing trends as of three days ago.

And while you're checking out the latest from us, fill out our survey. We'd love to know what's on your mind!

New Offices! Big Party! You're invited!
 
Come see our new space and meet the team
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We've moved! We're now in spacious, airy offices at the Strawberry Creek Design Center (sharing space with the Next Now Collaboratory) and we'd love to have you join us for our first open house, March 18.

Please RSVP at office_at_natlogic.com (so we can plan for the right number of guests) and we'll send you the party details!


Webinars
 
What do you want to see?
Sailing team - intense

We wrapped up our 2007 Carbon Neutral Learning series with an exploration of "Green Tomorrows" with futurist, scenario planner (and Natural Logic senior associate) Jamais Cascio. Jamais used "scenario planning" methods to sketch four possible scenarios -- both appealing and not so appealing -- of how "greener tomorrows" might unfold, and discussed how to be ready for each of them.

Our four-part "Coming to Grips With Carbon" series was so well received that we're editing the transcripts and supporting materials into a book. Watch for it later this year.

We're completing the roster for upcoming Carbon Neutral LearningTM offerings; please click the link below to let us know what topics you'd like us to cover.


Project Highlights
 
News from the sustainability revolution
Cockpit+Hands

Crescent Resources, a real estate development and planning company, asked Natural Logic to help "green" their operations. This initiative makes perfect sense particularly at their Palmetto Bluff development, which has been planned as a "place" rather than a "project" and integrates with the site wildlife, watershed and ecology.

Palmetto is operated by luxury resort company Auberge Resorts, whose Calistoga Ranch property is also a "seed spa" of the Green Spa Network, another Natural Logic client. We've just completed eco-audits of Auberge's other properties (Auberge du Soleil in Sonoma, Calistoga Ranch in Napa and Esperanza in Cabo San Lucas), so check 'em out -- and watch for their new location opening in Santa Fe this year.

Business Metabolics, our interactive performance dashboard system (on which OpenEco is based) now has its own website, complete with a five minute self-running demo. Check it out, and contact us to learn how a sustainability dashboard can help your company, college, community or trade association more effectively track and drive its sustainability performance.

Long-time client Stopwaste.Org has launched a UseReusables Campaign, in the quest to help companies move beyond recycling to waste prevention, desigining waste out of logistics and transportation. More information at http://www.usereusables.com

Our Regional Sustainability Dashboard initiative continues to gain traction. It's been adopted as a top five initiative of the Oakland Partnership, and we've now joined forces with Star-Sports and the Low Carbon Diet to combine visibility, performance feedback and nuts-and-bolts implementation support. We think it's a winning combination. More at http://www.natlogic.com/dashboards


Events
 
Please join us! (And invite us to keynote your next conference.)
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My upcoming speaking plans include Profit and Purpose for the HR Forum, Sustainability Dashboards and "Generative Feedback" at Yuri's Night and Regional Sustainability Dashboards at EcoCity 2008.

Senior Consultant David Jaber will be speaking at the Natural Products Expo West for "Greening the Natural Grocer: Tools for Sustainability." Join us March 14-15th in Anaheim.

We'll be announcing other events soon. Contact us today to book a keynote presentation or workshop.


Designers Accord blends sustainability and innovation
 
Natural Logic joins challenge to the design industry
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Natural Logic has joined the Designers Accord, an initiative launched to engage the world's design community in designing for sustainability. CEO Gil Friend provided the initial framework for Accord members' commitment to tracking their carbon footprint.


Online and Eco: what's hot?
 
Observed trends in green social networking
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Social networks are facilitating rapid and more widespread person-to-person exchange of green techniques & ideas (Yahoo Answers, FiveLimes). A few years ago, the average person would have to spend hours researching how to install a solar panel, for example. Now people can see who else has already done it and ask them for advice. We know that the technology can work for business to business too, so Natural Logic and Sun Microsystems built a learning and sharing community into the OpenEco energy+carbon dashboard project.

Social networks are creating big-time buzz for marketing green products and spreading ideas. Users are leading by example & showing their friends how green they are. (e.g. the I Am Green Facebook application).

Some leading green social networks are:

WiserEarth -- Non-profit networking

dotherightthing.com -- Users post news stories about corporate social responsibility, creating a positive and negative ranking

GUSSE -- A network for exchanging urban sustainability resources

Gaia Community -- A social change community for the Lohas crowd

RiverWired -- Green news, entertainment, and community

Urth -- An aggregator of blogs, news, video and other conscious media

Because of the deluge of social networks, several online green communities are building themselves into larger, existing networks, like Facebook or OpenSocial, which combine elements of the other green networks. The advantage of using a popular site like Facebook is that users get information from people that they know in real life, which translates in to trusted sources for the latest buzz on green products, news, causes and events.

If you're already on Facebook, take a moment to become a "fan" of Natural Logic.

Oh, and check out the Carbon Calculator Compendium -- the first of many -- that we've put together over a Squiddo!






Our latest survey research
 

ReVisonIcon
In collaboration with our friends at Re:Vision/Conscious Brands (not to be confused with our friends at Urban Re:Vision), we're looking at the roles employees play to champion efforts concerning the social and environmental impacts of their companies.

The goal is to better understand how to get -- or how to enable -- employees and leaders to assess their current ESE (environmental, social and economic) performance and take effective action.

Click here for the survey.



That's the latest.

Please feel free to forward this newsletter to others who might be interested. Keep us posted about your organization's sustainability initiatives (but please conserve electrons and don't include this entire newsletter in your reply). Read -- and subscribe to -- my blog.

And give us a shout if there is any way we can help you:
chart your course,
read the signs and
make it go.

Wishing you a joyful springtime, on behalf of the Natural Logic team.


Gil Friend
Natural Logic

Phone: 510-248-4940
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