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Welcome to the latest news from Natural
Logic--strategic advisors to the sustainable
economy.
We're wrapping up a very exciting year.
The culture of sustainability is moving
rapidly into the business mainstream--and at
a pace
that's taken those of us who've been doing
this for a lot of years by surprise. More and
more companies are on board and are seeing
the benefits of the work we've been doing for
so long. 2007 was Natural Logic's busiest
year to date, and we're strapping on our
jets--and growing our capacity--for an even
busier 2008.
And as our client work has grown, we've
grown our staff this year as well. Two new
folks joined us (you can read about our
newest analyst, Nick Kordesch, below) and
there'll be new staff and alliance
announcements to come.
We've got new digs, too! We've outgrown
our lovely rose garden office and we're
moving into the NextNow Collaboratory in
Berkeley--the perfect location for
us. Joining with other future-thinking
partners in a spacious and gracious location
is just the new tone we want as we enter the
new year.
We're planning a party in January--and
we'd love to have you join us, and help us
celebrate a very successful year. Come see
our new space, meet our new folks or just
join us for a great party. Stay tuned for
details!
Special offer: Carbon Neutral Learning&trade -- last webinar of the year
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Green Tomorrows webinar with Jamais Cascio, December 20
Join futurist Jamais Cascio, in dialog with
Natural Logic CEO Gil Friend, as he presents
responses to global warming and ways to build
a sustainable future. Using scenario
planning, Cascio will explore four different
narratives that explore the possible futures
that could unfold as we transform our
relationship to energy,
resources and each other -- hopefully for the
better.
Green Tomorrows, our last webinar of the
year, promises to be full of
surprises, solutions and challenges. I hope
you'll join us. (Advance
registration required.)
Natural Logic has been offering occasional
webinars under its Carbon Neutral
LearningTM brand. Our latest series,
Coming to Grips with Carbon, featured the
voices and wisdom of some of the best in the
business: Kyle Tanger (Clear Carbon
Consulting), Chris Pyke (CTG Energetics),
Ricardo Bayon (author of Voluntary Carbon
Markets) and Adam Davis (Ecosystem
Marketplace). We're compiling this very
successful program into a book, for release
in early 2008.
Watch our website and our next newsletter for
details of our 2008 Carbon Neutral
LearningTM webinar program.
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Quick Survey: We'd welcome your advice!
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Please let us know the subjects you'd like us
to offer in our Carbon Neutral Learning
webinar series in 2008.
We'll give a discount coupon for a free
webinar to one survey respondant -- selected
at random -- to use on any webinar next year.
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Project Highlights
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News from the sustainability revolution
Auberge
Resorts operates a chain of luxury
resorts across North America, providing a
high-quality experience for customers.
Auberge wants to improve on its "return on
resources", so following our assessment of
their Calistoga Ranch property this spring,
Auberge has asked Natural Logic back to
assess all its facilities to identify
opportunities to reduce their footprint and
improve efficiency and productivity in the
areas of energy, water, waste, procurement
and operations.
Carbon footprint & strategy: It's no
surprise -- companies are thinking
about climate change, and how to get a
handle on their greenhouse gas (GHG) emissions.
Our work in this realm has been "heating up".
For example, we're developing the first
carbon footprint (GHG baseline analysis) for
a large retailer (working again with our ally
ClearCarbon Consulting), which will to guide
the which the company will use to guide its
emission reduction efforts, and integrate
them into business and
supply chain strategies.
EcoDentistry:
Berkeley-based dental innovator
Transcendentist, is launching the
"Eco-Dentistry Association", and asked
Natural Logic to build a comprehensive road
map and analysis of practices and benefits --
for the bottom line of dental practices as
well as the health of patients -- of
"eco-friendly dentistry." Watch for
forthcoming press reports based on Natural
Logic's economic study.
Our
Regional Sustainability Dashboard
initiative has
been entered in the Buckminster Fuller
Challenge, and selected by the Oakland
Partnership as one of its core projects.
Webinar: Coming to Grips with
Carbon:
Thank you for your rave reviews of our
four-part webinar series, Coming to Grips with
Carbon. Here's what participants said:
- "Very effective"
- "One of the best presenters I've ever
heard - succinct, clear, knowledgeable"
- "Clear, concise and effective"
- 90.3% would recommend this series to
their colleagues
There are other interesting projects that we
can't talk about yet. Watch for future
newsletters for details.
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Events
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Please join us! (And invite us to keynote your next conference.)
On December 20, Natural Logic hosts Jamais
Cascio for Green
Tomorrows Webinar -- a stimulating
exploration of how the sustainability
revolution will transform our politics, our
economics, and our lives.
The process of building a sustainable future
follows diverse paths, and the choices we
embrace today will shape the future we
encounter over the next 20 years. Cascio uses
a scenario planning approach to look at what
kinds of results we might get, and what kinds
of opportunities and surprises those results
could have in store. You'll find program
information and registration links
here.
Gil Friend will be in residence at
Humboldt State University's Office for
Economic and Community Development
from February 7-9, 2008. Contact Brandon
Hemenway (econdev@humboldt.edu) for program
details and registration.
Gil will speak about sustainability
dashboards and generative feedback at two
upcoming events:
the
World Meter Design Congress,
February, 2008 in San Jose CA, and at the
EcoCity World Summit (the 7th
International EcoCity Conference)
during Earth Day Week, April 22-26, 2008
in Berkeley, California.
Some recent events: Gil Friend spoke about
The Future of Innovation at Ex'pression
College for the Digital Arts, and on the LEAF
(Leadership in Ecological Applications and
Functions) Rating System at the US Green
Building Council's Green Build conference in
Chicago (with Paul Kephart). David Jaber
spoke The Value of Sustainability Panel at
Net Impact's annual conference. Gil, David
and Shana Gillis took part in Wal-Mart's
historic CEO Sustainability Summit in
Bentonville.
We'll be announcing other events soon.
Contact us today to book a keynote
presentation or
workshop.
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What they're saying about Natural Logic:
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"We wanted to address a misconception of
dentists that going "green" costs more, so it
we chose Natural Logic to do an analysis
showing that eco-friendly initiatives
actually save money. The Natural Logic team
came up with clear and compelling numbers
showing the ROI and pay-back time for going
"green." We plan to showcase their work
through the Eco-Dentistry Association and
know it will help us tremendously with our
goal of transforming this industry."
Ina Pockrass, President
Transcendentist
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Team talk
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We're pleased to introduce you to our newest
staff member:
Nick Kordesch joined the Natural Logic
team
this fall. He's using his experience in the
areas of industrial ecology, environmental
business strategy and corporate social
responsibility to provide excellent support
for our client work--notably with EcoDentist and
Auberge Resorts. Nick's previous work
experience includes research at UC Berkeley's
Forest Pathology
and Mycology Laboratory, an internship in
Applied Materials' Environmental Solutions
division and content writing at the green-web
startup Greeniacs.com.
Nick received his Master's degree from the
Donald Bren School of Environmental Science
and Management at UC Santa Barbara where he
focused his studies on corporate
environmental management and completed a
master's thesis on scenario planning for
Volvo Cars' Monitoring and Concept Center.
Nick also holds a BS in environmental
sciences from UC Berkeley.
Natural Logic is continuing to grow. We're
looking for Practice Leaders,
Consultants and Analysts to meet the needs of
our expanding client base. We're also looking
for a Lead Application Developer to
build the web applications and other
technologies that will keep Natural Logic on
the leading edge of
sustainability consulting. Please spread the
word to worthy candidates.
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