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Welcome to the IABC/Atlanta E-News! |
March 2012 |
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March 27th Luncheon:
No Guts, No Glory Communication Case Study
Children's Healthcare of Atlanta's Controversial Campaign to Stop Childhood Obesity Uses Tough Facts & Tough Talk To Break Down Barriers to Change
Tim Whitehead and his team seized an opportunity to test their mettle when they made the commitment to expose childhood obesity as a major health issue and improve the lives of Georgia's 2.7 million kids.
The Children's approach was risky and ambitious. The hard-hitting "Stop Childhood Obesity" ad campaign sparked national controversy, and the Strong4Life solutions campaign aims to ratchet down Georgia's 2nd highest childhood obesity ranking in the U.S. by offering simple steps to families.
There's nothing about the story of this campaign that isn't at the heart of what our profession at its most heroic is all about. What Whitehead has to tell us will constitute a crash course in communications strategy, crisis communications and change management.
To attend this month's IABC/Atlanta Luncheon or to find out more information about this case study, please click HERE.
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Be a Catalyst, Make a Difference!
by Kate Lyster
IABC/Atlanta Communications
Atlanta communicators are affecting real change out there, and it really is up to you to help IABC/Atlanta find them.
Once a year, IABC/Atlanta recognizes a person, or persons, who causes commotion. The Catalyst Award is given to an Atlanta-area communicator who has ignited the strategy and implementation of a significant change in a company, organization or the community....Read More
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 Going for the Gold & How to Get There
by Michelle Fry
IABC/Atlanta Communications
Just in time to prepare you for summer industry awards competitions, IABC/Atlanta will be hosting two workshops on the value of participation and how to take home a win. We'll help you discover the internal and external benefits of competing, explain why certain entries win, and reduce the intimidation of the "first entry."
Thurs, May 24, 5-7 p.m. @ Turner Broadcasting headquarters. Cost: $15 members, $25 non-members What really separates the Golds from the rest? Measurement. This workshop will explore the measurement strategies, tactics and reporting used by actual 2011 Gold Flame winning entries.
Sat, July 28, 9-11 a.m. @ Turner Broadcasting headquarters Cost: $15 members, $25 non-members Submit your draft entry and have it reviewed by current and former IABC competition judges. This is your chance to receive valuable feedback and ideas for improvement. We can't guarantee a Gold, but we can help you understand the effectiveness of your submission! . ...Read More |
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MEMBER SPOTLIGHT:
Terry Cerisoles, VP
Technology Communications
Turner Broadcasting System, Inc.
as interviewed by Lisa E. Williams
IABC/Atlanta Communications
Terry Cerisoles has been a member of IABC/Atlanta since 2005 and is one of the chapter's biggest cheerleaders. If you haven't met Terry, it is probably because she just hasn't gotten around to you yet. But stick around long enough and you will understand why she is the IABC/Atlanta Membership VP for 2012.
Why did you join IABC? I joined IABC for the professional development, since I was not finding what I needed anywhere else. I needed examples of best practices in employee communications. I discovered IABC, and my first entrée was at a World Conference. The thing I remember the most was realizing that "I was in a room full of Terrys." I had found my people, and everybody I talked to spoke my language. I was thrilled! It was also at the World Conference that I met all of the Atlanta people. So instead of going local and working my way up, I went backwards from international to local. What has been your involvement with IABC?
My first involvement was judging. I love the judging experience because I get to learn from my colleagues about the highest standards of my profession. It also gives me a glimpse...
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 IABC Discovery: Portal Knowledge is Power
by Don Mitchell
IABC/Atlanta Communications
They say knowledge is power, so why aren't you recharging your batteries at least once a month (if not more) at IABC's Discovery portal?
What is Discovery? Discovery is an easily searchable online collection of IABC content that is aggregated in one place. That means you can go to one page to perform searches to access IABC's content, but you must be a member of IABC to have access.
Your searches will pull up all related content, whether an article, a research report or a how-to book. As you are searching, Discovery "thinks" for you, creating a tag cloud based on your search terms, giving you the option to delve deeper into an issue to find unexpected answers. ...Read More |
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The Winner's Circle:
IABC/Atlanta's
April 24 High-Spirited Roundtable
What's this? Join your Atlanta communication peeps for a fast-paced, energizing, and fun IABC program, where you can ask 2011 Golden Flame award winners in the flesh how they earned that coveted award lovingly growing dust in their office. Attend the roundtable conversations of your choice facilitated by a topic expert at each table. Half-way through the program, we'll ring the bell to switch tables so everyone can participate in two 30-minute discussions.
Who will I learn from?
2011 Golden Flame winners represented: Employee Communications Kathy Hogan, UPS "Founder's Day" Nonprofit Integrated Nisha Chandran, Edelman "A Holiday 'GIFT' for the Atlanta Community" PR/Media Kirk Englehardt, GA Tech "Password Cracking, Reputation Building and a $10 Million Contract" PR/Social Media Jessica Lacy, GCI "Nursing Notes" by Johnson & Johnson's Facebook Page Writing-Internal/ Star Rewards Lindsey Emerson, Assurant STAR Rewards Program
Overall Publications-Newsletter-Newspaper Kate Modolo, Atlanta Southeast Airlines-Express Jet Airlines "Among Friends." And the takeaways?
* Examples of connecting strategy to tactics to measurement in the real world.
* Insights into how a winning entry is carefully and thoughtfully packaged from winners who have been there, done that -- AND been successful.
* A chance to learn best practices from a variety of companies in disciplines ranging from the airline industry to universities in all shapes, sizes, and types.
Photos courtesy of our IABC/Atlanta Photographer:
Leland Holder
678-576-4340 Email Leland Leland's Website |
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TAKEAWAY TIDBITS
The App Revolution is Here: Are You Ready?
by Sean Selman, IABC/Atlanta Communications
Mobile communications has changed daily life, and the app revolution has only just begun.
We aren't talking about an app to give you turn-by-turn directions to a new place in town. We're talking about an app that takes your website and turns it into a mobile information center.
Now is the time for corporate communicators and marketers to embrace this sea of change and consider how their organizations might tap into this new wave of connectivity, according to Branden Lisi of Object 9 Marketing.
Speaking at the Feb. 28 luncheon, Lisi outlined how communicators can use a mobile application strategy to engage a workforce, communicate with suppliers and reach out directly to consumers at the point of sale and beyond.
...Read More
March Technology SIG: The Top 5 Mobile Myths
by Rookmin Maharaj, IABC/Atlanta Communications
At the March IABC/Atlanta Technology Special Interest Group, Mark Emery addressed the top, five mobile myths and the framework for constructing an enterprise-based, mobile strategy. Emery is a Mobile Marketing Strategist at Definition 6.
Myth #1: The belief that a mobile website is the same as one for desktop websites, but just on a smaller scale. "You have to account for device, OS, networks, add-ins," explained Emery, "and you have to manage the expectation by mobile users vs. desktop users."
"Truth is, a lot of companies are not satisfying users with their mobile sites," says Emery. The key to a successful mobile application is familiarization with different mobile devices and their usages, as well as consideration for the networks they run on.
...Read More |
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Upcoming Events
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NOTE: Monthly luncheons will either be held at Maggiano's in Buckhead or Villa Christina at the Perimeter.
March 27: IABC/Atlanta Monthly Luncheon
11:15 a.m. to 1 p.m.
"No Guts, No Glory Change Communications Case Study,"
featuring 2012 Catalyst Winner Tim Whitehead
Location: Villa Christina
4000 Summit Boulevard
Atlanta, GA 30319
March 29: IABC/Atlanta Mixer
5:30 - 8 p.m.
Location: TBD - Watch your email for details
April 12: Employee Communications Special Interest Group
11:30 a.m. to 1 p.m.
"The Role of the Corporate Communications Manager: How to Make Sure Your Skill Set Remains An Asset in Your Organization"
featuring Mark Schumann, IABC Chairman
Location: AT&T Lenox Auditorium
1025 Lenox Park Boulevard
Atlanta, GA 30319
(For more information on this SIG, please click here.)
April 24: IABC/Atlanta Monthly Luncheon
11:15 a.m. to 1 p.m.
"The Winner's Circle: IABC/Atlanta's April 24th High-Spirited Roundtable"
Location: Villa Christina
4000 Summit Boulevard
Atlanta, GA 30319
May 22: IABC/Atlanta Monthly Luncheon
11:15 a.m. to 1 p.m.
"Using Measurement to Sell Programs to Management"
Location: Maggiano's Littly Italy/Buckhead
3368 Peachtree Road NE
Atlanta, GA 30326
May 24: Golden Flames Workshop
5 - 7 p.m.
"Pushing up 7s: How these entries won gold; and how you can, too!"
Location: Turner Broadcasting System, Inc. (TBS, Inc.)
1050 Techwood Drive, Bldg. 10
Atlanta, GA 30318
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| Contact Information | |
For more information, contact: IABC/Atlanta Communications |
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