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Welcome to the IABC/Atlanta E-News! |
February 2012 |
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 February 28 Luncheon: How Communicators Feed the Insatiable Hunger for Mobile Apps
In just 2011,120 million smart phones and 20 million tablets were sold. By 2015, these numbers are projected to grow by 10 times that rate! What does that mean for you? Join us for this interactive presentation with tech guru Branden Lisi of Object 9 to find out:
- How to get more ROI and ROE from a mobile application strategy
- How to build a mobile application strategy for a more successful, efficient, and engaged workforce
- How to measure the effectiveness of an integrated mobile application strategy in your communication plan
For more information on February's Monthly IABC/Atlanta Luncheon, please go HERE |
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Volunteering Evolved into
Ongoing Commitment
for IABC President
by Amelia Pavlik
IABC/Atlanta Communications
When Jo Ann McCracken-Redding started her own communications consultancy firm seven years ago, she lacked one element that was crucial for success - she felt like she was out of touch with Atlanta.
"For years, I'd had a long and varied career that evolved from teaching English to corporate communications, and my clients had all been out of state," said McCracken-Redding, who is IABC Atlanta's 2012 president. "When I decided to work on my own, I wanted to find a circle of professionals who would serve as my colleagues." ...Read More
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 Catalyst for Changing National Childhood Obesity
by Drake Osterhage
IABC/Atlanta Communications
Children's Healthcare of Atlanta launched their Strong4Life campaign in Atlanta late last year in response to the high childhood obesity rate in Georgia.
The campaign is a multifaceted movement designed to raise awareness of the epidemic status of childhood obesity in Georgia and equip families, physicians, and educators to help kids eat right, get active, get support, and have fun.
Children's has taken a leadership role in the dialogue surrounding the issue of childhood obesity. Their ads put forward challenging messages that redefine the issue of childhood obesity to focus on lifelong disease risks. ...Read More
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 Peabody to Use Real-World Knowledge to Guide New Technology SIG
by Amelia Pavlik
IABC/Atlanta Communications
Although Ray Peabody has only officially been an IABC member for less than a year, he will be taking on the challenge of heading the Atlanta chapter's new Technology Special Interest Group (SIG). ...Read More
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 The Secret to Outperforming
Your Competitors
How Communication and Change Management Really Can Impact
the Bottom Line
by Elizabeth Byerly, Director, Rewards,
Talent and Communication, Towers Watson
There's no doubt in a communicator's mind that effective communication can make a big difference for an organization and its employees. But how do you convince senior leaders that communication is worth the investment? Towers Watson's 2011 - 2012 Change and Communication ROI Study proves that there really is a strong relationship between superior financial performance and effective communication and change management. In fact, organizations that are highly effective at both communication and change management are more than twice as likely to significantly outperform companies that are not highly effective in either area.
The study, which surveyed 604 organizations from around the world, also describes what companies that communicate and manage change effectively are doing and how these practices compare globally. Responses reveal that in today's challenging and dynamic business world, the best internal change managers and communicators guide their organizations by creating clarity, confidence and community.
Other key findings also prove the importance of effective communication and change management:
- Among companies with high communication effectiveness, roughly two-thirds (62%) have a clearly articulated employee value proposition (EVP).
- When compared to companies with low change and communication effectiveness, firms that are highly effective at change management are nearly five times as likely to create an integrated communication and change management strategy - and more than eight times as likely to continue to exhibit new behaviors and use new skills after changes are made.
- Managers are playing a more important role in delivering messages, and nearly two-thirds of respondents report that managers are taking on more responsibility when it comes to communication with employees.
To find out more about the study and how organizations are using communication to get ahead, download the report here.
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Are You Connected?
Be Heard!
by Sean Selman
IABC/Atlanta Communications
Maximize your membership or join in the conversation as we engage online through Social Media. Using Twitter, Facebook and LinkedIn, IABC Atlanta offers opportunities to communicate beyond monthly luncheons, Special Interest Groups (SIG) and occasional webinars. Look for regular tweets that point you to IABC's networking resources. Pose questions to colleagues using the IABC Atlanta discussion board found on LinkedIn. Browse photos and review reminders about upcoming learning opportunities and affinity programs via Facebook. And by all means, please tweet about your own experience using hashtag #IABCAtlanta! Through each of our posts and links, we aim to help you make business sense of communication, build better relationships with your stakeholders and colleagues, and advance your own career goals.
To view our RSS feed, click here. Also, link us up! We want to hear from you: Facebook: or Twitter: @IABCAtlanta or LinkedIn:
Wanna Put Your URL On A Diet? In a world where every character counts, where 140 or 160 is the max permitted, put your URL on a diet. Then check out what you can do with these websites:
Thanks to February's Monthly Luncheon Sponsor: |
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Upcoming Events | |
NOTE: Monthly luncheons will either be held at Maggiano's in Buckhead or Villa Christina at the Perimeter.
February 22: Complimentary Webinar for IABC Members Noon to 1 p.m.
"Step up to Brand Advocacy" webinar
Tim Connelly, Director of Internal Communications for Best Buy, will show you, in clear and easy steps, how employees can be your best brand advocates.
Free to IABC Members. Register Here.
February 28: IABC/Atlanta Monthly Luncheon 11:15 a.m. to 1 p.m.
"How Communicators Feed the Insatiable Hunger for Mobile Apps"
Brandon Lisi - Object 9
Location: Maggiano's Little Italy Buckhead
3368 Peachtree Road Atlanta, GA 30326
Atlanta, Georgia 30326
March 7: Technology Special Interest Group
11:30 a.m. to 1 p.m.
"Top 5 Myths About Mobile - Hint: There's No App for That"
Mark Emery - Strategist, Mobile Marketing at Definition 6
Location: Definition 6
2115 Monroe Drive, Suite 100
Atlanta, GA 30324 (Watch for your email invite!)
March 27: IABC/Atlanta Monthly Luncheon (Note: Location Change)
11:15 a.m. to 1 p.m.
"Change Communications Case Study," featuring 2011 Catalyst Winner Tim Whitehead
Location: Villa Christina
4000 Summit Boulevard
Atlanta, GA 30319
(Watch for your email invite!)
April 12: Employee Communications Special Interest Group
11:30 a.m. to 1 p.m.
"End of Corporate Communications (As We Know It)"
Mark Schumann (former IABC Chairman) will call in and talk about
the speech he will be giving at World Conference 2012
Location: AT&T Lenox Auditorium
1025 Lenox Park Boulevard
Atlanta, GA 30319
(Watch for your email invite!)
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| Contact Information | |
For more information, contact: IABC/Atlanta Communications |
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