Ever wonder how we design a document? We'd love to twitch our noses like Samantha in "Bewitched." Presto! A perfect design for your project! Alas, designing our clients' brochures, ads and websites is a bit more complicated.
Each document created by Quinter Design is unique. Templates and copycats aren't part of our modus operandi. Our creative process includes several steps to ensure that the finished product surpasses your expectations.
Research is the first area we tackle. Keys to a successful, effective design include identifying the target audience to whom your message is aimed, presenting your message with clarity in an engaging manner, assessing your company's current branding, making sure the piece is easy to access, and evaluating your competition's efforts to reach your target audience.
Your preferences determine many of our decisions. Despise purple? We avoid it. Need to include a registration form? We devise a layout that captures the data you want. Plan to mail your piece? We know the space required for the address panel and how to avoid USPS difficulties.
After researching and asking questions, we start planning the document. Often, we renew our relationship with pencil and paper to test possibilities. We make sure the piece's format functions well to suit you needs, whether it's an online or printed document. At this time, an eraser is often our best friend.
Collecting the components for your project is the next step. We transform your copy into concise, enticing and informative text. We acquire photos, illustrations and graphics to attract the eye and enhance your message, and we make sure the file formats, the resolution and size of the graphics are correct.
Blending the text and graphics into an attractive layout requires skill and experience. Correctly mixing different fonts, manipulating images, setting columns and margins, wrapping text around photos and creating a reverse text box are just a few of the actions best completed with critical eyes like ours. Use of white space allows the eye to focus on the message; an uncluttered and simple appearance is paramount.
Next, a draft is ready for your review. Your suggestions are always welcomed. The back-and-forth give-and-take with our clients is inspiring and leads to revisions that often strengthen the finished product.
The project finally has your approval. But that's not the end of the process for us! We make sure your document is in the correct format, whether it's sent to a commercial printer, an embroidery shop, a magazine or an online site. We also store your project in our archives for future use and reference.
Quinter Design's creative process is detailed and deliberate, and we take great pride in using our professional skills to create projects that reflect your company's distinctive qualities and offerings.
On Target is a little bit late, but we'll be back on track with our next edition on Jan. 15.
Cookie season at Quinter Design means lots of our signature whte-chocolate dipped oreos with the edible Quinter Design logo earmarked for clients and colleagues. We've shared these with many of you at recent networking events and will be delivering more to clients in the next week.
