Product Promotion and Perception

March 2011

If Perception Is Reality, You May Have a Problem

You share information. Other people see and use it. While you have made every effort of be honest and clear, you never know how someone will interpret your information. While you simply can't control the perception of others, you can hold them solely responsible for their use of your knowledge and their perceptions of it with YourDocs^©.

This new subscription software service is crucial when you know that more than 80% of all litigation is initiated by the interpretations and perceptions of someone other than yourself. When was the last time you heard of someone suing themselves?

Do yourself a favor and hold those around you responsible for their views. As you know, highly regulated fields such as law, medicine, and insurance demand the auditable compliance available with YourDocs^©.

- YourDocs Team

Navigating Product Promotion and Perception

As with the great majority of vendors, you may be responding to requests for product information manually? As your life sciences organization navigates the composite of governmental rules, regulations and statutory provisions, your educational, promotional and scientific information must be shared in an audible and controlled fashion. YourDocs^© may offer executives and their sales forces a primary means of protection from the interpretations of others using your infromation. YourDocs^© seamlessly supports all of your strategies for dissemination of your knowledge in any form. This unique subscription software provides accountability to others for their interpretations.

YourDocs can be used today to promote:

Compliance Solutions for Promotional Materials
Compliant Distribution of Your Scientific and Educational Programs
Systematic Processes for Responding to Provider Requests for Product Information & Credentialing
Traceability and Convenient Reporting
Processes for Holding Seekers of Your Knowledge Accountable For Their Use of It

YourDocs can be used today to help you implement issues of:

Compliant Branding Through Any Media Including: Sales Calls, Social Medical, Brochures
Company Transactions with Healthcare Professionals
Disclosure and Reporting of Clinical Trial Processes
Communications to Any One Interested in Your Information

TO LEARN MORE AND / OR SCHEDULE A CONFIDENTIAL DEMO VISIT OUR WEBSITE

www.YourDocs.net

Perception is Unpredictable

Remember the Telephone Game?

No matter how compliant your promotions, there is an uncontrollable element - the perceptions and interpretations of others. How others view your information may pose serious risk in the health care industry. Numerous misbranding enforcement actions and whistleblower cases demonstrate the need for executive teams to implement solid risk management programs.

Apply what we learned playing the telephone game. The message being shared is your company's product knowledge and information. Recall how the original message was distorted in passing from one person to another.

Sharing knowledge is a form of promotion that is heard by your customers. Unfortunately, it is human nature that we hear only what we want to hear. This uncontrollable variable means any and all of your marketing and promotions may be interpreted erroneously. YourDocs^©offers you a means of holding others accountable for their interpretations.

Links to Further Reading:

Whistle-Blowers' Experiences in Fraud Litigation against Pharmaceutical Companies

STANFORD JOURNAL OF LEGAL STUDIES

Hold Individuals Accountable For

Their Use and Interpretation of Your Knowledge.

YourDocs^©helps you manage your risk and secure your field force interactions with your customers. Your subscription to YourDocs^© web-based service helps protect your knowledge base from unauthorized access, as well as from inaccurate or unintended representations of your documents and expertise.

YourDocs^©helps you implement proof of compliant training and customer communications of any type including product and company credentialing. YourDocs^©compliments your existing management programs and easily interfaces with them.

YourDocs^©helps you implement proof-of-compliance and control over potentially undisciplined sales, marketing, and customer communications of any type.

YourDocs^© is a unique subscription for streamlining your training certification programs with advanced capabilities for managing, auditing, and distribution.

YourDocs^©seamlessly integrates into existing knowledge-sharing processes and maintains easy and controlled access. It offers around-the-clock peace of mind that comes with a knowledge-sharing network that is working to protect your interests.

Web-Based Knowledge Control Service

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sales@yourdocs.net or (800) 883.8705

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