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Share Your News
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Do you have an industry news item or agency announcement to share? Or perhaps you have a recent award or project you would like to boast about! Submit your news items (up to 150 words) to our newsletter inbox for inclusion in an upcoming issue and web site.
Also, be sure to add the submission email address to your news release distribution list.
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Greetings,
I wanted to take this opportunity to say thank you to everyone who took the time out of his or her busy schedules to complete our recent programs survey.
Your input is a valuable resource in the development of our upcoming programs and events. Our programs committee will use the survey results to plan future club events that are on target to meet the needs and wants of the community.
Speaking of events, there is still time to register for Phoenix Design Week. Visit phxdw.com for a full list of events and more information. Be sure to catch the first PHXMIX, mixer event, comprised of multiple Phoenix professional organizations, including Saturday's closing keynote presentation by Sam Harrision.
Also, be sure to mark your calendars for the October Networking Mixer: AD2day. This free event will be co-hosted by the Phoenix Ad Club and AD2 Phoenix.
Best,
Mark Anthony Munoz
President
  
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Local Industry Events
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Phoenix Design Week 2012 
September 24-30, 2012Phoenix Convention Center100 North 3rd Street, PhoenixAIGA Arizona is proud to host the fourth annual Phoenix Design Week. Phoenix Design Week is a week of events and a two-day conference talking about issues in the practice of design. The conference this year features speakers Armin Vit, Eddie Opara, Jessica Walsh, Kate Bingaman-Burt, Kenneth Fitzgerald, Rich Roat and Sam Harisson, and includes over 20 other sessions and an entire track of training presented by Adobe. For full details, visit phxdw.comRyley Carlock & Applewhite and PubWest Present
Branding and Trademarks, What You Need to Know to Build and Protect Your Brand
Thursday, October 4
5:30 p.m. A COMPLIMENTARY 90 MINUTE PRESENTATION Phoenix School of Law, 1 North Central Avenue, Phoenix, Arizona This program contains practical and useful business information and essential legal tips that apply to businesses in many industries, including publishing.  * The purpose of branding and characteristics of powerful brands * How a brand can become one of the company's most valuable assets
TRADEMARKS:
* How you can protect your brands through trademarking
* Trademark types
* Book and series titles
* Legal evaluation of proposed trademarks and branding* Federal trademark registrationNetworking reception following the presentation.Light fare and beverages will be served. Validated parking available.To RSVP, please call Brenda Henward at 602-440-4800 or e-mail bhenward@rcalaw.com.October Networking Mixer: AD2DAY  Tuesday, October 16, 2012 6:00 - 9:00 p.m.Papago Brewing Company (7107 East McDowell Rd., Scottsdale, 85257, SW corner of McDowell Rd. & Scottsdale Rd. in Papago Plaza) This FREE event will be co-hosted by the Phoenix Ad Club and Ad2Phoenix. What's an "AD2SDAY"?  Bring a friend or a co-worker with you for this FREE networking mixer ... and don't forget your business cards. Professionals in advertising, marketing, design & other creative industries will be at this event, which is open to members & non-members. You won't want to miss our business card raffle give-away or the delicious well-priced food/drinks at Papago Brewing Company. Food/Drinks:$1 off draft beers Well-priced appetizers: beer bites ($6.25), roasted red pepper hummus ($6.95), chips w/ jalapeno salsa ($5.95), 2 Bavarian pretzels ($4.95), green chile quesadilla ($6.95) Click here for more about Papago Brewing Company or to view their full menu.
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Local & Regional News
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Phoenix Coyotes hire Scottsdale's Anderson Advertising 
The Coyotes previously had Minneapolis-based Fallon as its ad firm. That out-of-state pick last year caused some consternation in the local Phoenix advertising community. Phoenix Business Journal. Read more ... ReThinc advertising welcomes Yoshida  Following years of experience in media relations, Kalea Yoshida joins the ReThinc team as an account executive and client services specialist. Prior to connecting with ReThinc, she was the agency relations manager for a local branding firm Keane Creative. The ASU alumna led the agency's public relations initiative, acted as principal copywriter, and established new infrastructures while simultaneously co-facilitating corporate rebranding and new business development. After moving to the Valley in 2003, Yoshida quickly embraced the  communications spectrum in Phoenix. Over the past decade she's yielded scores of adventures from explosive newsrooms, influential publications, advertising leaders, and much more. However, the self-proclaimed media whiz kid now asserts her true métier has been unearthed: To help remarkable companies share their stories with the world. Yoshida uses her free time to blog about sports, network with professionals in all industries, volunteer for various causes, and collect Snoopy memorabilia.
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National Advertising News
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Brands ask ICANN to launch "do not sell" registry list
Some companies are worried that as ICANN, the Internet-address manager, auctions off hundreds of new top-level domains, there are few ways for brands to protect their names. Advertising industry groups are calling on ICANN to issue stronger trademark protections, including a "do not sell" list to ensure cyber-squatters don't stake claims to brands' digital real estate. Adweek. Read more ...How luxury brands fell for Facebook apps
Luxury brands are increasingly using Facebook applications for their digital campaigns, with marketers saying the apps offer a cost-effective and visually compelling way to introduce consumers to luxury items. Still, it's important not to neglect other digital marketing platforms, says Brittany Mills, director of client services for B Culture Media. "You never want to deter a customer away because they are not able to access the campaign or promotion," she says. Luxury Daily. Read more ...Turner looks to monetize Funny or Die brand for TV nets
Turner Branded Entertainment is the name of a new unit within the company's digital ad sales operation that will seek to leverage Funny or Die content to increase ad sales for TBS, Cartoon Network and other TV channels. Heading the unit is Ed Wise, a sales executive for Funny or Die who has been promoted to senior vice president. MediaPost Communications / MediaDailyNews. Read more ...B2B media to grow 4.9% and top $26 billion this year
Business-to-business media is expected to grow 4.9% to $26.6 billion this year, according to Veronis Suhler Stevenson. That's just shy of the predicted compound annual growth rate of 5% through 2016, when media should top $34 billion. BtoB Magazine. Read more ...
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Career News
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The Phoenix Ad Club Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join the Phoenix Ad Club TODAY!
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Your membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of the Phoenix Ad Club (AAF Metro Phoenix) also connects you to the entire advertising community here in the Valley (and nationally as a member of the American Advertising Federation) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here.
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