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Share Your News
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Do you have an industry news item or agency announcement to share? Or perhaps you have a recent award or project you would like to boast about! Submit your news items (up to 150 words) to our newsletter inbox for inclusion in an upcoming issue and web site.
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Greetings,
Here's a monthly update on what's happening at the club:
A new club "voice"
As mentioned previously, the club is bringing the focus back to our local community. In order to support that initiative a new brand was developed, which includes DBA as the "Phoenix Ad Club". The new brand will be reflected in our revamped web site and newsletter, which are in the works. Our new logo reflects a forward movement in the evolution of the local club  while supporting our membership in the national organization. Become a part of the future of the Ad Club
As we give a new voice to the club, a key element plays a huge factor in the transition--YOU; our members and the community. Since the club is truly a volunteer organization, your involvement and engagement is needed to help the club become a viable community asset.
Here are some ways to get involved:
- Join a club committee
- The club is always looking for folks to share their ideas and time to better club operations and the community; for more information on club committees, visit our committee's page. In fact, planning for next year's ADDY event is right around the corner, to get involved on the committee for this flagship event, please contact the ADDY committee with your information.
- Join our board
- We are currently looking to expand our Board of Directors. A position on the club's Board of Directors is a community service project that impacts your profession and allows you to participate in a leadership role. If you'd like to submit a board application for consideration, click here.
- Provide feedback
- Your input is always welcome and appreciated to help make the club better. So if you have feedback on how we can make improvements, please feel free to share you thoughts, here. Also, if you have a news item you'd like to communicate in our newsletter/website, please be sure to submit your news for inclusion, here.
Get engaged 
Last month's creative panel event "Think Big. Create Big." was an awesome event, and we hope you were able to attend and were inspired by some of the top leaders in our industry. We are planning similar programs to allow community leaders and top agencies the opportunity to share insights/knowledge and be involved. Be sure to check out the Local Industry Events section below for details on upcoming happenings, such as: Ad2sday, Tuesday August 21st at Brat Haus, the Ad Club Networking Mixer, August 23rd at 5th & Wine and Ad Bowl 2012, Tuesday, August 28th (no worries if you aren't a great bowler, seeing what agency teams are going to wear will be reason enough to attend!) Our Programs Committee will be sending a brief survey requesting your input on programs and events you would like to see. Your input will be greatly appreciated.
As always, I look forward to seeing familiar faces at our events and meeting new ones!
Best,
Mark Anthony Munoz
President
  
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Local Industry Events
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August Ad2sday 
Tuesday, August 21
6:00 - 8:00 p.m.
Brat Haus, 3622 N. Scottsdale Road, Scottsdale
Mark your calendar's for Ad2 Phoenix's August networking happy hour at Brat Haus. There is no cost so feel free to bring co-workers & friends to mingle with other professionals. Phoenix Ad Club Networking Mixer  Thursday, August 235:30 - 7:30 p.m.5th & Wine, 7051 East 5th Avenue, ScottsdaleShake it up with the movers and shakers of the advertising community at the Phoenix Ad Club (AAF Metro Phoenix) mixer. Head over for some fun, network with others and mingle with friends! MEMBERS AND NON-MEMBERS WELCOME
$10 Members, $15 Non-Members Appetizers Provided Click here to register. AIGA Filmnight at FilmBar: PressPausePlay  Monday, August 27, 20126:30 PMFilmBar, 815 N. 2nd Street, PhoenixThe digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, unleashing unlimited creative opportunities. But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era. Click here for more information. Ad Bowl 2012  Tuesday, August 285:30 - 8:30 p.m.AMF Scottsdale Lanes, N.E. corner of Scottsdale and Thomas Road$125 for teams of 5, $30 for individuals This includes shoes, lanes, food and drink ticketsWildcard players will be assigned to each team. Prizes will be awarded for the most creative team costume and highest scoring team.Click here to register. Phoenix Design Week 2012  September 24-30, 2012Phoenix Convention Center100 North 3rd Street, PhoenixAIGA Arizona is proud to host the fourth annual Phoenix Design Week. Phoenix Design Week is a week of events and a two-day conference talking about issues in the practice of design. During the week, partner events include an InDesign Users Group meetup, PedalCraft Two, and the fourth annual poster exhibition. The conference this year features speakers Armin Vit, Eddie Opara, Jessica Walsh, Kate Bingaman-Burt, Kenneth Fitzgerald, Rich Roat and Sam Harisson, and includes over 20 other sessions and an entire track of training presented by Adobe. For full details, visit phxdw.comRegister by Friday, August 24th for early bird rates.
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Industry Resources
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The Golden Age of Crossculturalism 
In a crosscultural world, Laurence Boschetto, President & CEO of Draftfcb, insists we all belong, contribute value and must be treated with equal respect and dignity. At ADMERICA! 2012, Boschetto hosted a diverse panel of industry experts to espouse why consumers have a responsibility and obligation as individuals, companies and societies to make sure diverse ideas are heard.
Panelist
Laurence Boschetto, President & CEO, Draftfcb, Esther Terrell Franklin, EVP Head of SMG Americas Experience Strategy, Starcom MediaVest Group, Pawan Mehra, Founder and Principal, Ameredia, Inc. and Aldo Quevedo, President & Chief Creative Officer, Dieste-Dallas
This was the second time the dynamic group united to #sparkamovement. They plan to continue to gather together and keep igniting rapid change in the advertising industry.
Click here to watch the video of the panel discussion.Innovative ideas in digital advertising: Should technology dictate creativity?
A Thought Leadership WebinarThursday, September 6, 2012
10:00 - 11:00 a.m.
When it comes to advertising, digital is king. It isn't just the extra point capping off a game winning touchdown drive -- it's the 80-yard bomb to the corner of the end zone. Digital isn't simply a piece of your ad campaign. It IS your campaign. Thanks to new innovations in digital technology (paired with an enormous availability of consumer insights), advertisers are reaching their target audience with lightning speed and pinpoint accuracy. Yes, Madison Ave. seems to have found its renewable source of energy ... in Silicon Valley. But as digital advertising grows, so too does a dependency upon technology to meet client advertising goals -- a dependency which brings forth a new dilemma for agency creatives: To what extent should technology dictate creativity -- or should it at all? Click here to register.
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Local & Regional News
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Moses Anshell adds two players to team  Moses Anshell has added two talented members to its staff of entertaining personalities. Dominic Celico joins MA as Vice President of Finance while Jared Hill will flex his creative muscle as a copywriter. Moses Anshell is proud to welcome both to the coolest office in downtown Phoenix.
Dominic Celico, Vice President of Finance
Dominic has 20 years of experience in finance but he shatters the stereotypical mold for a CPA. Yes, he's a numbers guy and a member of the Arizona Society of Certified Public Accounts, the American Institute of Certified Public Accountants and the Arizona State Board of Accountancy Peer Review Oversight Committee. But the Kent State University grad is a fun loving guy who fits in perfectly with the non-traditional staff at Moses Anshell. He's a reality TV star, having appeared on "When Women Rule the World." Of course, the show never aired in the U.S. so we'll have to take his word on this.
Jared Hill, Copywriter
Jared doesn't just use words. He understands deep-rooted problems from their childhood. He may be the only copywriter in America with an undergraduate psychology degree from George Mason University. Jared added an M.S. in Mass Communication from Virginia Commonwealth University's prestigious Brandcenter. He landed his first advertising job in Fort Myers, Florida, and (wisely) decided to ditch the bugs, humidity and early bird dinners to head west and start a new life in Phoenix. As Jared says, his life is "like one of those old-fashioned Hollywood happy endings ... but in the desert."
Fox Broadcasting launches Spanish-language channel 
Fox Broadcasting Company is set to take on the Spanish market with the launch of MundoFOX on Aug. 13, jumping into a segment of the television market that has been long-dominated by Univision.
MundoFOX, which will air on KEJR-TV Channel 40 in Phoenix, is a partnership between Los Angeles-based Fox International Channels and Colombia-based RCN Television Group. Phoenix Business Journal Read more ...
The Arizona Republic changes access to content 
The Arizona Republic soon will unveil a new subscription model, joining a rapidly growing number of news organizations that charge for access to their content on both print and digital platforms.
Starting Sept. 10, online users of azcentral.com who don't have a subscription to The Republic generally will need to pay if they want to continue reading a significant number of articles and related content on the website. Certain pages and material, including the home page, section fronts, obituaries, classified advertising and stories with a strong public-safety focus, will remain available. azcentral.com Read more ...
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National Advertising News
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Inside Facebook's push to woo big advertisers
After joining Facebook as vice president of marketing last year, Carolyn Everson made it her mission to win over skeptical ad executives who complained that spending on the giant social network wasn't paying off.
At the time, many companies were using the site to promote brands on their own Facebook pages-but most were paying little to nothing to do so. While Facebook was starting to push more paid notices, it was unclear whether such ads actually led to purchases. The Wall Street Journal Read more ...Hispanic Chamber studies whether pols "speak our language"
The U.S. Hispanic Chamber of Commerce is tracking Spanish-language political ad outreach in 10 states with large Hispanic populations. The "Speak Our Language" campaign will use data from Kantar Media's Campaign Media Analysis Group and is based on the premise that Spanish-language media outlets get disproportionately less political ad revenue than general marketing spend. USHCC President and CEO Javier Palomarez says the chamber will "hold 2012 campaigns accountable for their commitment to the country's Hispanic communities." MediaPost Communications/MediaDailyNews Read more ...
Illusion of instantaneous Olympic ads gives AT&T and Visa buzz
BBDO was able to incorporate Olympic footage and finishing times into AT&T commercials only hours after the contests, eliciting social media buzz. "It was interesting for viewers to see a big brand advertise in a way that's so up-to-the-moment," said BBDO Creative Director Greg Hahn. The illusion of spot spontaneity for brands such as AT&T and Visa came via a combination of the telecast's tape delay and tedious production of takes where, for example, dozens of possible time outcomes were filmed. Los Angeles Times Read more ...
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Career News
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The Phoenix Ad Club Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join the Phoenix Ad Club TODAY!
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Your membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of the Phoenix Ad Club (AAF Metro Phoenix) also connects you to the entire advertising community here in the Valley (and nationally as a member of the American Advertising Federation) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here.
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