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Greetings,
As the Ad club begins a new fiscal year, it's a great feeling to know we are off to a great start. A member recently asked about the future of the club, so I wanted to take this opportunity to give a brief overview of what's on the horizon.
- Our new board of directors has taken office this month.
- We will continue to bring in additional leaders to help with club operations and growth.
- A new identity (rolling out in the next couple of months) has been developed.
- This will include a new logo, redesigned newsletter and, in the works, a revamped web site.
- The goal of the "rebrand" is to bring the focus back to our local community. The club will continue to maintain our national affiliation and membership. As outlined in our revised by-laws, the club will be doing business as "the Phoenix Ad Club, Member AAF."
- In regards to programs and events, we have developed a strategy to allow for greater engagement opportunities and variety in our offerings, by:
- Providing more options for event locations and times (we understand that sometimes it's challenging to take a huge chunk out of your busy day to attend lunch events)
- Increasing networking opportunities, such as our bi-monthly mixers (we'll also be partnering with Ad2 and other industry organizations on a few events)
- Developing top-level speaker programs along with flagship events (ADDYs, Fall Preview)
- Providing programs focused on industry-related topics, such as, trends, topical issues and recognition
- Providing education programs focused on best practices, technology and personal development
- And hosting "members-only" events.
- Planning for the 2013 National AAF conference as begun. This event will bring national speakers to the valley as well as great programs/networking events and the National ADDY awards and National Student Advertising Competition.
- And much more.
Our objectives are targeted with the goal of building a greater community as a whole--not just a club. So, if there is a specific event, benefit or resource you would like to see, please feel free to pass along recommendations and input.
Finally, be sure to register to attend our first event of our new membership year: THINK BIG. CREATE BIG. on July 23rd. Panelists will share their insights and experience that will inspire you to get your own creative mojo going and answer those burning questions you always wanted to ask. There is limited seating available, so don't hesitate to register.
Best,
Mark Anthony Munoz
AAFMP President
  
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Phoenix Ad Club News
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Welcome 2012/2013 Ad Club Board of Directors
With approval from the General Membership, we are pleased to welcome the 2012/13 Board of Directors. Each Director has made a commitment to revitalizing the ad club to assure it offers relevant member benefits, strong programming and networking opportunities.
2012/2013 Ad Club Board of Directors:
EXECUTIVE LEADERSHIP: President: Mark Anthony Munoz, RIPE Creative
Vice President: Ted, Anderson, Anderson Advertising & Public Relations
2nd Vice President: DD Kullman, The Creative GroupTreasurer/Secretary: Stan Yamamoto, Park&Co
DIRECTORS: Susan Brienza, Ryley, Carlock & Applewhite
Heather Campbell, Intel Corporation
Bob Case, The Lavidge Company
Fraser Elliott, Cramer-Krasselt
Ronda Farthing, The Lavidge Company
Karen Hallgrimson, Tango Media
Kyle Hanlon, Hanlon Media, LLC
Gary Humbert, Cox Media
Gil Mejia, The Art Institute of Phoenix
Harlon Roberts, BlueMedia
Susan Sears Ludwick, InView Communications
Special thanks to the outgoing 2011/12 Directors for their commitment and contributions to the Ad Club: Diana Barrows, Holly Capps, Araceli De Leon, Pamela Loughman, Mike Mall, and Liam O'Mahony.
Your club welcomes industry leaders to join the board and invites members of the community to get involved.
So, if you'd like to take part in shaping the club and sharing your ideas to better the advertising community in a leadership capacity, you can submit an application for consideration to join the board. Board applications can be downloaded here.
If you'd like to get involved in a committee to better club operations, create new membership events and programs or participate in ADDY planning, please visit our committees page for more information.
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THINK BIG. CREATE BIG. JULY 23RD at the FilmBar
Monday, July 23, 2012
6:30 PM - 9:00 PM
FilmBar, 815 N. 2nd Street, Phoenix, AZ 85003
Creativity comes in all shapes and forms, and it takes a unique way of thinking and innovation to become a creative inspiration. And, in order to rise to the top you need to think big to create big.
Join the Phoenix Ad Club (American Advertising Federation Metro Phoenix) for a special Creative Director panel discussion: THINK BIG. CREATE BIG. on July 23rd at the FilmBar. Panelists will share their insights and experience that will inspire you to get your own creative mojo going.
The panel will be comprised of prominent Valley Creative Directors:
Bob Case, Chief Creative Officer/Creative Director, The Lavidge Company
Tom Ortega, Principal and Chief Creative Officer, RIESTER
Jason Smith, Vice President and Creative Director, Moses Anshell
Tim Washburn, Vice President and Creative Director, Nomadic
Nancy J. Stephens, Ph.D., Associate Professor of Marketing and Faculty Director of the Services Leadership Institute, W.P. Carey School of Business at Arizona State University, will serve as the panel moderator.
This is a creative peer-to-peer event that will open up the dialogue on what it takes to be a creative force in the Valley and also provide insights on the state of our local industry.
Fee: $20, Affiliated organization members welcomed.
Tickets will be available at the door, CASH ONLY.
LIMITED Seating, so don't hesitate to register!
CLICK HERE TO REGISTER AND FOR FULL PANELIST BIOS
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Local Industry Events
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Special Event: InDesign CS6, presented by the Phoenix IDUG
Tuesday, July 24 2012 
5:30 PM - 8:00 PM
McMurry, Inc., 1010 E Missouri Ave, Phoenix, Arizona 85014 Please join the Phoenix IDUG on July 24th for an extended meeting all about CS6! Our presenters for the night will be Adobe Experts, Pariah Burke and Chana Messer. They will be presenting all of the new and exciting features of InDesign CS6, plus Illustrator, Photoshop, Adobe Touch Apps and Creative Cloud.
During this meeting a raffle for a copy of Adobe CS6 Design Premium (an $1,899 value!).
Click here to RSVP and for more information. AIGA Filmnight at FilmBar: American Artifact - The Rise of American Rock Poster Art
Monday, July 30, 2012 
6:30 PM
FilmBar, 815 N. 2nd Street, Phoenix, AZ 85003
Director Merle Becker crosses the country interviewing rock poster artists from the different eras to discover that America is currently in the midst of a 21st century "rock poster art movement", where thousands of artists around the country are doing silk screened rock poster art inspired by their local scene, the music of our time, and the spirit of our era.
The film explores the history / rise of the current rock poster movement in America, and features a cast of quirky / interesting, and extremely talented rock poster artists, talking about their work, and telling the story of their underground art movement. Click here to RSVP and for more information.
PIAZ Weekly Sales Webinar Series - Grow Your Sales!
7 - Part Series Kicks Off August 1
There are ONLY 2 WAYS to grow your company's book of business:
1. Sell more solutions & products to your existing clients
2. Find & develop more relationships and sell to new prospects
Starting Wednesday, August 1, you will have the opportunity to take advantage of this dynamic series of webinars. You will learn a number of ways to increase sales from existing customers and gain new customers.
Click here for more information.
AIGA Arizona Design for Good Initiative
Thursday, August 2, 2012 
6:00 PM - 9:00 PM
Phoenix Center for the Arts, 1202 North 3rd St., Phoenix, AZ 85004 Affiliate organization members received a discount ($7, regular price is $10) Join AIGA Arizona for an introduction to the AIGA Design For Good initiative.
National AIGA President Doug Powell and AIGA Connecticut President Rich Hollant will talk about the work they've been doing in their communities and with the national initiative. We'll also be talking about some opportunities in Phoenix, including a recap of the recent Phoenix Design Summit.
Click here to RSVP and for more information.
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Local & Regional News
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Phoenix company signs Las Vegas billboard deal
One of developer Steve Ellman's companies has signed an exclusive deal to sell advertising on a Las Vegas digital billboard longer than a football field, Ellman said. Branded Cities Network, a division of Ellman's Phoenix-based EL Media Holdings USA, will sell digital advertising and integrated marketing campaigns for a new full-motion billboard measuring more than 18,000 square feet in the heart of the Las Vegas Strip, he said.
The digital sign is located at the massive CityCenter mixed-use development, developed by MGM Resorts International and Dubai World. Ellman said the sign, measuring 60 feet high and 308 feet long, is roughly 27 times the size of a typical roadside billboard. The sign's individual LED lamps are just 12 millimeters apart, he said, giving the screen a resolution comparable to that of a high-end high-definition TV.
It's the largest high-definition LED sign ever built, Ellman said. azcentral.com Read more ... Lamar Advertising Company buys American Outdoor Advertising
Lamar Advertising Company acquired Phoenix-based American Outdoor Advertising, entering the local market and adding 157 static and digital billboards in the Phoenix area. Baton Rouge, La.-based Lamar (NYSE:LAMR) operates in 200 markets across the U.S. and Canada. The Phoenix Business Journal. Read more ...
Kullman joins the Creative Group 
Valley ad veteran and 2011 Advertising Person of the Year DD Kullman has joined The Creative Group's new permanent placement division as an Account Manager/Recruiter. A division of Robert Half International, The Creative Group provides top talent for employment in advertising, marketing, design and interactive positions. For more information, contact DD at dd.dunajkullman@creativegroup.comor call 602-794-9794.
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National Advertising News
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Opponents join forces to fight NYC soft drink plan
Coca-Cola, PepsiCo and other makers and sellers of soft drinks have formed New Yorkers for Beverage Choices, a group fighting a plan to restrict the size of sweetened drinks sold in New York City restaurants, theaters and other venues. The American Beverage Association is funding and leading the effort, which includes petitions, airplane banners, ads on movie marquees and radio spots that ask, "Are we going to let our mayor tell us what size beverage to buy?" USA TODAY. Read more ...
Can Twitter make money without selling out?
Twitter is rethinking its business model in order to boost ad revenues, shutting down some external applications in order to boost traffic and testing a new ad model that would let marketers send promoted tweets without having first sent it to their followers. That's raising concerns about the company's ability to generate short-term profits without angering users and harming its long-term prospects. Reuters. Read more ...
Redesigned LinkedIn home page gives a nod to Facebook
LinkedIn is seeking to transform itself from a résumé network to a content-sharing site by simplifying its home page and introducing elements similar to Facebook's news feed, Francis Bea writes. Notices at the top of the page will allow users to see what people in their network are reading, sharing and commenting on. Digital Trends. Read more ...More consumers mistrust behavioral advertising privacy policies
Although 83% of smartphone users surveyed are aware of behavioral advertising, only 14% understand the industry's privacy self-regulation icon, according to a study by Harris Interactive for Truste. Fifty-eight percent said they don't like behavior-based advertising, 53% believe marketers collect and use personally identifiable data, and 85% say they will not download a mobile application if they do not believe it will protect their privacy. Adweek. Read more ...
Customer insight comes into focus with eye tracking
Companies including Unilever, Procter & Gamble and Kimberly-Clark are using eye-tracking technology that shows how customers respond to items on supermarket shelves, and they are introducing packaging based on the results. "With a virtual shelf set, in a few seconds, with a click of the mouse, you can modify your product, your pack, your display and really co-create it with the consumer almost in real time," said Joanne Crudele, Unilever's director of global skin consumer technical insight. The Wall Street Journal. Read more ...
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Career News
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The Phoenix Ad Club Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join the Phoenix Ad Club TODAY!
| |  Your membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of the Phoenix Ad Club (AAF Metro Phoenix) also connects you to the entire advertising community here in the Valley (and nationally as a member of the American Advertising Federation) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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