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Greetings,
I hope everyone enjoyed the awesome ADDY Gala last month. By all accounts, it was a huge success and sets the bar for future events. Congratulations go out to our local award winners that recently competed at the District 12 ADDY competition. Local agencies continued to receive ADDY Gold and Silver. Gold winners will now represent our local market at the National ADDY competition in June.
With the end of the fiscal year up on us, I want to thank this year's Board of Directors for all the hard work on the club's reorganization and refocus. Many of our local-club focused initiatives will now start coming into fruition; supporting a brand promise of ENGAGEMENT, EDUCATION and RECOGNITION.
Industry support and involvement will be a key factor in the success of the new Phoenix Ad Club. We are now accepting self-nominations for the 2012-2013 Board of Directors. This leadership role will allow an active role in club operations and development. If you would like to submit a nomination for consideration, click here to obtain an official nomination form and return it by Friday, May 4.
GET INVOLVED! Another opportunity for engagement is participating on a committee. Here you can be part of the evolution of the club to develop club programs, member benefits, and educational opportunities or even help plan next years ADDYs! For a description of club committees, please visit our committee page. Of course if you just want to contribute on a smaller capacity, any time given will be greatly appreciated.
Finally, hope you can make it to our FREE Ad Club Happy Hour tonight at Vermillion Studios. This will be a great opportunity to mix and mingle with other industry professionals and have some fun.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments! Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Congratulations 2012 District ADDY Winners
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Winners from our local ADDY competition went on to compete at the District 12  ADDY Competition (the 2nd tier of the national competition) held in Salt Lake City, Utah on March 29th and 30th.
Congratulations to our Phoenix Ad Club members who received 5 Professional Gold ADDYs, 17 Professional Silver ADDYs and 4 Student Gold ADDYs at District.
District Gold winners will advance to compete at the National ADDY competition. The national ADDY winners will be announced at the 2012 AAF ADMERICA! national conference in Austin on June 5, 2012.
Local winners include Nomadic, HAPI, Cramer-Krasselt, E.B. Lane, Moses Anshell, The Lavidge Company, Trapdoor Studio, Blade, Big U Music Sound Design, Terralever and PS Studios, among others.
For a full list of winners, click here.
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Local Industry Events
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TONIGHT: FREE - Phoenix Ad Club Happy Hour Mixer - FREE
Shake it up with the movers and shakers of the advertising community at AAF Metro Phoenix - Ad Club Mixer. Head on over for some fun, network with others and mingle with some friends!
* Mix and mingle with professionals of the ad community
* Networking and a good time
DATE: Thursday, April 26
TIME: 5:30-7:30 p.m.
LOCATION: Vermillion Studio, 124 W. McDowell, Phoenix, Arizona 85003
COST: FREE EVENT: Appetizers and Beer & Wine Provided
**PARKING**
Open parking available at Vermilion Studio
Additional parking at Optometrist, AZ Lung Assoc., and parking lot just north of the alley
MEMBERS AND NON-MEMBERS WELCOME!
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2012 AAF National Conference, ADAMERICA!
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June 2-5, Austin, Texas
ADMERICA! connects all aspects of the advertising industry. Influential  agencies, clients, media companies, suppliers, and colleges from across the country will address how to thrive in a recovering economy and how the changing culture of business and consumers is impacting our industry. ADMERICA! 2012 explores The Golden Age of Everything. Topics will include music, creative, social media, online deals, mobile, TV, digital, movies, gaming, sports, apps, and more! For more information, visit ADMERICAaaf.org
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Local & Regional News
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audioEngine dials up the drama for second Celebrity Apprentice appearance
audioEngine
R&R Partners expands digital team and creative strength - 
Welcomes new members to the Scottsdale team R&R Partners has named Andy Gray as creative director of its digital strategy and development department. Gray, based in R&R's Scottsdale office, leads creative for a team of digital strategists, web developers, designers and project managers across seven R&R offices.
Billy Kelly also recently joined R&R as well coordinating website design projects for R&R's interactive team in Scottsdale.
Finally, Ana Cordova expands R&R's team of graphic design experts. She'll lend her creative talents to all of R&R's clients.
R&R Partners
 Introducing Big Slingshot
Gangplank brings new life to Old Town Avondale Gangplank Avondale has a contract with Avondale to bring innovation, creativity, jobs and community-minded businesses to the city.
Gangplank pays $1 a year in rent to Avondale and gets $60,000 a year from the city. The contract with Avondale says Gangplank must work to create technology-related jobs and train business people; those who participate in Gangplank are required to give back to the community. azcentral.com.
Read more ...
Jos Anshell steps down after 30 years as CEO of Moses Anshell Phoenix's version of "Mad Men" are ending their 30-year partnership at one of the Valley's largest advertising agencies.
Jos Anshell is stepping down as CEO of Moses Anshell. Louie Moses, president and executive creative director, will be the agency's top exec, though he won't take the CEO title.
Anshell said he will continue to refer clients to the agency, and the pair will figure out how to handle that prospective work. Phoenix Business Journal. Read more ...
Executive creative suites now available for lease
Tired of working out of your house? Need a space to fuel your creative juices? Put Sieb on your "must see" list. This two-story office building at 3605 N. 7th Avenue (on the east side of 7th Avenue between Osborn and Indian School) offers a great environment for small- to medium-sized creative businesses that want to be in the heart of downtown but don't want the hassle of a high-rise building. It's ready for immediate move-in with:
* Impressive reception area
* Storage and shared office equipment available
* Free utilities and covered, secure parking
* Complimentary conference and breakroom use
* Data, voice and furniture packages available
* Offices start at $500/month
* Workstations start at $250/month
For details or a tour, contact Joan E. Krueger at 480-310-6500 or 602-670-1309. Or email joan@johnhancockgroup.com.
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Industry Resource
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Advertising Economic Study
The results are in from a groundbreaking economic study demonstrating the  impact of advertising on job creation and the economy in Arizona. The study was developed by Nobel Prize winning economist Dr. Lawrence R. Klein and conducted by the renowned economic consulting firm IHS Global Insight.
This data is impressive no matter the audience. It is particularly valuable when talking with lawmakers as we are able to show them the tangible benefits of advertising and the advertising industry to their constituents. The data is also available for individual congressional districts and major metropolitan areas. The study is an important tool when talking to legislators about the positive or negative consequences a particular piece of legislation could have on our industry.
Click here to download a PDF of the study.
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National Advertising News
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Marketers urge Feds to pressure ICANN about domain names
Stepping up its criticism of a planned domain-name expansion, marketers are asking the U.S. Department of Commerce to seek an independent probe of a recent security breach at the Internet Corporation for Assigned Names and Numbers. MediaPost. Read more ...
Rules for associating a color with a brand
Brands continue to argue about whether they have the rights to specific colors, writes lawyer Robert Zelnick. The Owens-Corning strategy for successfully branding its insulation pink doesn't work for every company, but it's an interesting model, he contends. According to Zelnick, starting with a color that is arbitrary, not functional, and weaving it consistently into an advertising message (such as "What can Brown do for you?") may persuade courts considering the issue. Advertising Age. Read more ...
Google to entice buyers with new viewing metric
Google has announced new analytics tools for media buyers using the DoubleClick and Google Display networks. Active View will measure whether an ad is actually seen by consumers, and Active GRP will assign gross ratings points, using a Nielsen-like panel of users and combining it with anonymous user data. The New York Times. Read more ...
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2012 ADDY Sponsor Spotlight
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True Story Films 
An award-winning production company with a reputation for creating high-powered video content that engages viewers with thoughtful messaging. As a one-stop house of creative energy, True Story Films has the technical talent to build ideas from the ground up or work alongside our partners to create thought provoking conceptual advertising, branding and original content projects with local and national reach. True Story Films
Norvision If you attended this year's ADDY Gala and were impressed with the high-tech presentation displays, you'll enjoy working with our friends at NORVISION. They've been around since 1999, building video-walls and digital signage systems for a wide variety of clients. You may have seen their screens at Harkins Theatres, Banner Health, Fry's Food or at various trade-shows. If you're in the market to display content in a unique way, be it a multi-touch video-wall at an event, trade-show or client location, show your support for one of this year's ADDY sponsors and connect with Norvision today.
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Career News
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AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join AAF Metro Phoenix TODAY!
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Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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