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Greetings,
On occasion, I've been known to mention "I'll take heat over humidity any day." This past week supported that proclamation. I attended the 2012 AAF National Conference: ADMERICA! in Austin, Texas and can definitely say I now appreciate our "dry heat" even more.
Though I had to do a few "J-Lo" outfit changes, the national conference was awesome! Attendees represented clubs, advertising professionals and students from across the nation.
At the conference it was announced that Phoenix will be the host of ADMERICA! in June 2013 at the Arizona Biltmore. Mark you calendars now, it will be an event you won't want to miss!!!
ADMERICA! was a jammed-packed event which included national speakers, networking and break-out sessions on topics such as: music in advertising, digital media, live events, sports marketing, social media and cross-culturalism. The conference culminated with the crowing of the winners of the Student NSAC and National ADDY Award competitions. Congratulations to the winners from our local market that represented us on a national stage.
Speaking of events, details for our upcoming Creative Panel will be coming soon. We're doing things a little differently this time by enlisting top local Creative Directors to discuss the state of the Metro-Phoenix advertising market, trends and ideas on where our industry is heading and let you submit questions in advance that you'd like included in the discussion.
Finally, as mentioned at this year's ADDY Gala, we're bringing the focus back to our local ad club. We've revised our bylaws and will soon be rolling out a new brand to reflect our local market.
I look forward to seeing everyone at the upcoming Creative Panel, bi-monthly networking mixers and other events to build our community.
Best,
Mark Anthony Munoz
AAFMP President
  
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Phoenix Ad Club News
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Congratulations 2012 National ADDY© winners!
The National ADDY Awards show was held in Austin, Texas on Tuesday, June 5, in conjunction with the National AAF Conference, ADAMERICA!
National Gold and Silver ADDY Award winners were announced during the presentation.
Congratulations to our local winners who took home 3 Silver awards:
Arts, BrochurePS Studios
Phoenix Art Museum - Seeing is Believing: Rebecca Campbell + Angela Ellsworth
Illustration, CampaignTrapdoor Studio
Oregano's Pizza Bistro - Oregano's: Album Cover Menus
Digitally Enhanced PhotographyRaven Symone Cruz, student, The Art Institute of Phoenix
Helix Charter High School - Stitched Heart
To view the full list of National ADDY winners, click here.
Ad Club bylaw revisions Revisions to the club's bylaws were presented and approved by a majority vote from the membership. The goal of the revisions was to bring the organization's Bylaws and processes of the board current and consistent with best practices of non-profit organizations. Resources from the Lodestar Center for Non-Profits at ASU, and BoardSource, were consulted for these revisions. While not a total revision, following are the notable changes made that were approved by the majority membership: - Name change from AAF Metro Phoenix to "The Phoenix Ad Club, member of AAF"
- Board of Directors and Officer term limits were changes from one-year to two-year terms
- Term limits for Board Members limited to no more than 4 consecutive years of service (two full terms), unless elected to serve as president in final year
- Secretary and Treasurer positions may be combined into one position
- Board of Directors are elected by a majority membership vote; Executive Officer positions (President, VP, etc) will be elected by the Board from the membership-approved Board roster
These changes will allow for greater consistency in leadership and smoother functioning of the organization, without the distraction of a change of leadership each year. To view the updated bylaws, click here. |
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Local Industry Events
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The Art Institute of Phoenix Portfolio Show 
Date: Thursday, June 14
Place: The Phoenix Art Museum, 1625 North Central Avenue, Phoenix, AZ 85004
Schedule of Events:
10:00 AM - 12:45 PM: Industry Professionals, Prospective Students, & General Public
Graduates' portfolios forecast what's to come in the creative industry. Their creations might pique your interest, spark an idea, or lead you to find exactly what you've been looking for. In any case, come get a glimpse of what tomorrow will bring through their inspired work. To learn more & RSVP, click here. AAF Tucson: 12th Annual "Big C" Membership Mixer Think you've been everywhere? Not if you ain't been to Big C Country!
Pull on your boots, hop on your horse and ride on over to The Lodge on the Desert to take part in the Old Pueblo's biggest annual summer mixer event filled with networkin' and socializin' for all Tucson communications & marketing pros. Members of the Phoenix Ad Club are welcome!
Date: Tuesday June 19, 2012 Time: 5:00 to 7:00 PM Place: The Lodge on the Desert, Palm Room 305 N. Alvernon Way, Tucson, AZ Reservation deadline: June 13th by 5 PM Big C Association Members $30, Non-Members $35 Late reservations add $5 per person, Walk-ins add $10 per person Click here for more information and to make your reservation. |
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Local & Regional News
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AIR Marketing changes name to "AIR INTEGRATED"
AIR Marketing, the advertising and public relations agency that counts the Phoenician Resort and Better Business Bureau among its clients, has changed its name.
AIR Marketing has been renamed air INTEGRATED in an effort to stress the Phoenix-based company's service on the social media, data analysis and market research fronts. The firm is run by CEO Elaine Ralls and President David Ralls. Phoenix Business Journal. Read more ...
O'NEIL receives 16 PIAZ Print Excellence Awards 
The Printing Industry of Arizona and New Mexico's annual Print Excellence Competition provides a forum for recognizing those companies that have combined craft with technology to produce outstanding printed material. The Competition's grand finale is the selection of the "Best Of" awards.
O'Neil Printing received 16 Awards of Excellence-10 Gold, 4 Silver, 2 Bronze. Those entries went on to be recognized for Best of Show and nine (9) Best of Category. This was also a first in the 10 years of this print excellence competition that all of the entries submitted by one firm were all designated as award winners.
Click here to read more and view O'Neil's winning pieces
R&R Partners wins an Effie Award 
R&R Partners, a Scottsdale public relations agency, is a recipient of one of the communications industries most coveted national awards - an Effie. The awards gala held in New York on May 23 honored R&R Partners for its innovative "Notes" campaign for client, Valley Metro Regional Public Transportation Authority.
The Effie Awards, which recognizes the most effective advertising and marketing efforts in the United States each year, is highly sought after and symbolizes one of the most significant achievements in the industry - great ideas with measurable results. Previous winners in the transportation category include: Southwest Airlines and JetBlue.
For more information on Valley Metro "Notes" or to view the videos, click here.
Unique studio rental opportunity 
* Building designed and built by renowned architect Al Beadle in the middle of the Phoenix Arts District
* 7,000 sq ft commercial building is located one block away from the Phoenix Art Museum and the Central & McDowell Light Rail Station.
* Three spaces are available for rent to creative individuals or individual who wish for creative space and ambiance.
* These individual well appointed rooms share a large open studio common area, which also includes a full kitchen, dressing room and two bathrooms. Meeting rooms and car parking are also on site.
* Two large high ceilinged spaces are also available for hire. These would be perfect for photographic, video / film shoots, social gatherings, or events.
* Located at 124 West McDowell Road
* Free Parking/Free Internet
* It is a MUST SEE to understand the potential of the space
For details, contact Dan at 602.253.6005
Congratulations to Pearl Ford-Fyffe, AAF Tucson:
2012 AAF Betty Riehl Excellence in Service Award recipient
The American Advertising Federation (AAF) has selected Pearl Ford-Fyffe as a recipient of its 2012 Betty Riehl Excellence in Service Award. The AAF award was presented at the AAF national conference ADMERICA!, during the Salute to Achievers luncheon ceremony on Sunday, June 3, 2012.
The Betty Riehl Excellence in Service Award was established by AAF in 1997 to honor employees of member clubs, federations, districts and the national AAF for distinguished service to the organization.
Recipients also have demonstrated exceptional leadership and/or participate in one of more AAF National or District Activities.
Click here for more information.
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National Advertising News
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2012 Mosaic Awards Call for Entries The American Advertising Federation's (AAF) Mosaic Awards celebrate companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. Awards are presented in the following categories:
* Workforce Diversity
* Multiethnic Talent in Advertising
* Multiethnic Ad Campaign
* Multiethnic Media Usage
* Multiethnic Supplier Partner
* Multiethnic Student Diversity Programs
* Multiethnic Interactive Media
Enter Your Work Today! Mosaic Awards Entry Deadline: July 2, 2012.
Click here to download the 2012 Mosaic Awards Entry Kit
Mosaic Award recipients will be honored at the 2012 Diversity Achievement and Mosaic Awards & Forum on October 2, 2012, at The Hilton New York. The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York. AAF AdCamp
AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. AAF will act as host to this program again after a highly successful launch this past summer in Chicago. Sponsors, students and parents alike could not say enough positive things about the AdCamp program.
This year, we will be host to an AdCamp in Chicago (June 18 to 29) and Washington, D.C. (July 9 to 20). Minority scholarships are also available to qualifying multicultural students interested in pursuing advertising as a career. Google completes integration of AdMob into AdWords
Google has integrated its AdMob mobile platform, which it purchased in 2009, with AdWords, allowing buys from a single dashboard. The move adds about 350 million mobile users and 12 countries to AdWords' reach. "This is about enabling scale for industry. Anybody that's buying performance media through AdWords can now very easily add mobile display to campaigns," said Google's Jason Spero, head of global mobile sales and strategy. Big brands relocate marketing for cultural relevance
Procter & Gamble is among the many American companies locating important executives, some overseeing marketing, at foreign headquarters. In some cases, the corporations want to be closer to the cultures of emerging markets. Marc Menesguen, L'Oreal's managing director of strategic marketing, says that marketing teams in China, Brazil and India bring "amazing innovation power into the whole process." Advertising Age. Read more ... Luxury buyers are valuing experiences over goods
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.
The key finding of BCG's Luxe Redux report is that there has been a shift in spending habits, where 55 percent of spending comes from luxury experiences rather physical goods. In addition, experiential luxury purchases grew 50 percent faster worldwide year over year than sales of luxury goods. Luxury Daily. Read more ...
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Career News
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The Phoenix Ad Club Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join the Phoenix Ad Club TODAY!
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Your membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of the Phoenix Ad Club also connects you to the entire advertising community here in the Valley (and nationally as a member of the American Advertising Federation) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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