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Issue: #3
March 2012 

Mark Munoz



Hope you were able to make it to the 2012 ADDY Awards Gala - the SOLD OUT event was awesome!  It was great to see everyone and celebrate every win.   


Congratulations to all the ADDY winners - the acknowledgement is well deserved!


This year the focus of the competition was all about the work. Recognizing the sacrifices and struggles to get great ideas off the ground, and then, watching those ideas take flight and soar.


From hosting the event in a more creative-centric space (The Duce), developing new partnerships to elevate the event and presentation (this year's 32 ADDY sponsors and supporters were crucial in making the celebration a top-notch event), to how we showcased the work (utilizing technology and expanding the time to review the winning entries), I hope we met your expectations at the 27th Annual ADDY Awards Gala.


And speaking of innovating how we showcased the work, the ADDY Committee created a high-tech interactive exhibit display to view the online work, video reel to view every broadcast entry, a live twitter feed for audience participation and, of course, the multi-screen stage monitor for the presentation. And the Master of Ceremonies for the night, Dale Castro, was one of our own - Dale, you rocked it!


Be sure to check the ad club's website for an Official List of Winners, 2012 ADDY Winner Book, and, coming soon, ADDY event photos.  


Finally, I would like to give special thanks to the 2012 ADDY Planning Committee for their dedication, creativity and hard work in planning this event over the past 6 months; I am truly amazed by you all. Thanks to Jon Arvizu, Trapdoor Studio, and Bob Case for creating the custom and one-of-kind special awards. And a very special thanks goes to Pamela Loughman, AAFMP Executive Volunteer, ADDY co-chairs, Bob Case and Diana Barrow, and The Lavidge Company creative team for their vision, leadership and hard work.  


I look forward to our local winning entries compete at the District 12 ADDY competition in Utah. And seeing work from our market continue to take home ADDY Gold.  




Mark Anthony Munoz  

AAFMP President


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Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!


Thank you for your continued support and participation. If you have any questions, I can personally be reached at [email protected]. All comments, constructive criticism and suggestions to make the ad club better are welcome.
Congratulations 2012 ADDY Winners


And the ADDY Goes to ...

This year, 418 entries were received from 39 participating firms around the Valley. Our congratulations go to all of this year's winners who shared 20 Gold, 41 Silver and 43 Bronze ADDY awards. Students were awarded 3 Gold, 1 Silver and 6 Bronze Student ADDY awards.   


For a full list of winners, click here.


To download a copy of the 2012 ADDY Book of Winners, click here


2012 Creative Director of the Year


Congratulations to Tom Ortega, RIESTER
2012 Creative Director of the Year

Tom Ortega has been one of Phoenix's most talented ad men for two and half decades. He is a Partner at RIESTER and serves as Chief Creative Officer supervising all creative staff and work produced from three offices in Phoenix, Los Angeles and Salt Lake City. Not only is he the hardest working man in advertising, he is one of the most selfless.

Tom first moved to the Valley in the early 1980s from his native Texas to join Phillips Ramsey as a copywriter. There he wrote award-winning campaigns for Safeway, PetSmart and Doubletree Hotels. He spent many subsequent years as the top freelance writer in town, helping establish creative credentials for many local upstart ad agencies.

RIESTER attributes some of its big account wins to Tom Ortega's leadership, including Hormel Foods,  First Solar, Nationwide Insurance and MidFirst Bank. As a result, Tom has provided more opportunities for Phoenix-based creative talent to work on larger client brands while attracting new creatives to Phoenix. Although his schedule forces him to actually jog between conference rooms and airports, Tom always makes time for his colleagues-both personally and professionally.

So many of us owe Tom a debt of tremendous gratitude. The folks at RIESTER know it would not have become the agency it is today without Tom Ortega.


AD2 Phoenix presents the 2012 Ad Person of the Year


Congratulations to Matthew Owens, Owens Harkey Advertising
2012 J. Terry Groener "Ad Person of the Year"

Ad2 Phoenix continued a 47-year tradition by presenting the highly-coveted J. Terry Groener "Ad Person of the Year" award to Matthew Owens, partner at Owens Harkey Advertising, in recognition of his many years of providing advertising industry excellence and his ongoing dedication to making a positive impact throughout our local community.

Coincidentally Matthew's father, the late Bill Owens, received the same award 30 years ago! 

The winner is selected by AD2 Phoenix using the following criteria:

1. A contributor to the betterment of the advertising industry
2. An active participant in community service, and
Presently active in advertising/marketing/communications


2012 ADDY Special Awards


Congratulations 2012 Special Awards Winners 

Copywriter of the Year
Jason Hackett, HAPI
For Rose & Crown British Pub campaign
Client: Rose & Crown British Pub

Art Director of the Year
Brad Jones
PS Studios
For Living for Art: Gifts from the Dorothy & Herbert Vogel Collection
Client: Phoenix Art Museum

Best of Show
For Arizona Humane Society Spay/Neuter Television campaign
Client: Arizona Humane Society

Student Best of Show
Raven Simone Cruz
For Minimal Movie Posters
School: Art Institute of Phoenix

2012 ADDY Special Awards


Truly Unique Awards for Top Honors

Bob Case, Illustrator extraordinaire, and the multi-talented illustrative designer, Jonathan Arvizu, were the artistic geniuses who created the one-of-a-kind custom awards presented to the top winners of the night.

Monsilkscreen prints: hand cut paper stencils combined with richly colored screenprinting inks, metallics, even gold & silver leafing. Ink is applied to an open screen by brushing, dripping, squeegee or all three. 

Custom prints were also created for display throughout the venue to support the theme of the show. Since many have asked, how to get one of their own, Jon has made a limited number of prints available for purchase.

For more information, click here
To order your very own print, please contact Jon Arvizu at 602.330.2021 or by email at [email protected].
2012 ADDY Sponsors


Thank you to our sponsors and supporters, your contributions were crucial to the success of the event.    

12News-ADDY Trophies
ABC15-Ad Club eNewsletter
American Outdoor-Print/Out-Of-Home/Collateral Exhibits
Anderson Advertising-Media Relations
AZ Big Media-Post-ADDY Event Media Coverage
Belo-Student ADDY Awards
Bonneville Media-Broadcast Exhibit
CBS 5-Valet Parking
Central Bindery-ADDY Winners Book Binding
Centro-Interactive Exhibits
Cereus Graphics-ADDY Winners Book Printing
Clear Channel (Outdoor/Airport/Media & Entertainment)-Photo Booth and Photos Sponsor
Clear Channel (Outdoor/Airport/Media & Entertainment)-E-marketing Membership Event Announcements
Complete Print Shop-Sign Printing Services
Dynamic Worldwide Media-ADDY Event Committee and Support
Garth Williams Casting-Talent for the ADDY Call for Entries Video
GPA-ADDY Winners Book Paper Supplier
Jaffe McKay-Event Photographer
McMurry-Entry Drop-off Location
MM Identity Lab-Cocktail Bar
Norvision-Interactive digital displays
Pamela Loughman-ADDY Event Committee and Support
PIAZ-ADDY Winners Book Print Coordination
Prisma Graphics-Welcome Banner
RIPE Creative-ADDY Event Committee and Support
Shutterbox Entertainment-Non-profit rates and signage for photo booth
STRATA-Event Registration Table
Tango Media-Two Cocktail Bars
Telemundo Arizona-Dessert & Coffee Station Sponsor
The Art Institute of Phoenix-Host location for ADDY Judges Weekend
The Lavidge Company-ADDY Event Planning & Creative Services
Trapdoor Studio-Specialty Award Design
True Story Films-ADDY Entries - Video

2012 ADDY Sponsor Spotlight


True Story Films    
An award-winning production company with a reputation for creating high-powered video content that engages viewers with thoughtful messaging. As a one-stop house of creative energy, True Story Films has the technical talent to build ideas from the ground up or work alongside our partners to create thought provoking conceptual advertising, branding and original content projects with local and national reach. 


Telemundo Media

A division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multi-platform portfolio to U.S. Hispanics and audiences around the world. 


Some of Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, and; and Telemundo Internacional, the international distribution arm which have positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.  

Local & Regional New


MM IDENTITY LAB Reveals New Web Site and Logo  

For close to two decades, the team at mm identity lab has worked closely with their clients to successfully shape and resuscitate their brands through a foundational process of strategic design and artful strategy. They recently applied that same process to their own brand evolution, and we're thrilled to share the newly designed MM site and logo with you! 


Take some time to get to know your friends over at MM a little better, re-acquaint yourselves with their process, and see what we're they're up to!



Davidson & Belluso Launches Second Phase of Tempe Tourism Advertising Campaign
Davidson & Belluso Advertising and Graphic Design has launched phase two of the advertising campaign for the Tempe Tourism Office, promoting Tempe as the ideal destination for meetings and conferences.
Davidson & Belluso has developed two different national advertisement campaigns for the Tempe Tourism Office; one that promotes Tempe as a leisure destination and a second that reaches out to meeting planners to select Tempe for their next event. For full story here.



Defero USA recently relocated to 3333 E Camelback Rd, Suite 190, Phoenix, 85018, (602) 368-3750


And our friends at Nomadic Agency made the move to 7702 E. Doubletree Ranch Road, Ste. 200, Scottdale, 85258, (480) 272-2811  


Local Industry Events


SAVE THE DATE: Phoenix Ad Club Networking Mixer, April 26th

Shake it up with the movers and shakers of the advertising community at AAF Metro Phoenix's Bi-monthly Mixer/Happy Hour. We're rebuilding the ad club and want to share our new vision with you! Be sure to head on over for some fun.

  • Mix and mingle with members of the ad community
  • Networking and a good time

Date: Thursday, April 26

Time: 5:30 - 7:30 p.m.

Location: Vermillion Studio, 124 W. McDowell, Phoenix, Arizona 85003

COST: FREE EVENT: Appetizers and Beverages Provided  




For more information about the Phoenix Ad Club, please visit us online at

To learn about the benefits of membership, click here, or email us at [email protected].



March's Ad2sday Networking Happy Hour

Mark your calendar's for Ad 2 Phoenix's March networking happy hour at Sidebar. There is no cost so feel free to bring co-workers & friends to mingle with other professionals. 


Date: Tuesday, March 20

Time: 6:00 - 8:00 p.m.

Location: Sidebar, 1514 N. 7th Ave., Phoenix, AZ 85007

Click here to rsvp and for more information.And a friendly reminder to remember your business cards!


Art Institute Portfolio Showai portfolio show

Date: Thursday, March 22 

Time: 10:00 AM - 12:45 PM
The Phoenix Art Museum1625 North Central Avenue, Phoenix, AZ 85004
Who should attend: Industry Professionals, Prospective Students, & General Public 

Graduate student portfolios forecast what's to come in the creative industries
Their creations might pique your interest, spark an idea, or lead you to find exactly what you've been looking for. In any case, get a glimpse of what tomorrow will bring through their inspired work. Click here to learn more about the show and to RSVP. 


Share Your Story


Does your agency have news to share? Or perhaps you have some recent awards or new clients you would like to boast about! The Phoenix Ad Club's newsletter relies on member submissions and local news briefs. 


Add the email address [email protected] to your news release distribution list or just send us your news items and they be considered for future editions of the newsletter. 


National Advertising News 


White House Endorses DAA Self-Regulatory Program

February 22 was a significant day for the advertising industry as the White House, Department of Commerce and Federal Trade Commission endorsed the Digital Advertising Alliance self-regulatory program for online interest based advertising. This groundbreaking program helps engender consumer trust by giving consumers the opportunity to protect their privacy and allowing them to establish control over their reception of online behavioral advertising. 

The announcement marks an important milestone as industry and the government work together to protect consumer privacy and create trust, thereby helping to insure that the free Internet - like other free media, supported primarily by advertising - continues to flourish, grow and innovate.

The Internet is a dynamic and growing segment of the economy. According to a recent study by Harvard Business School Professors John Deighton and John Quelch the advertising-supported Internet represents 2.1% of total U.S. gross domestic product. A total of 3.1 million Americans are employed thanks to interactive advertising. 

In January, the DAA launched Your AdChoices, a new consumer education campaign and website to inform consumers about interest based advertising and how they can take greater control of their online privacy.

In addition to the American Advertising Federation, the DAA consists of the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI).

Career News  


AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to [email protected].   


AD 2 Phoenix Job Bank 

Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.

Join AAF Metro Phoenix TODAY!

aaf logo

Your AAF Metro Phoenix membership automatically qualifies you to
receive national AAF benefits and the list is constantly growing!  Click here to review current member benefits. 

Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here.