Greetings,

Hope you were able to make it to the 2012 ADDY Awards Gala - the SOLD OUT event was awesome!  It was great to see everyone and celebrate every win.   

Congratulations to all the ADDY winners - the acknowledgement is well deserved!

This year the focus of the competition was all about the work. Recognizing the sacrifices and struggles to get great ideas off the ground, and then, watching those ideas take flight and soar.

From hosting the event in a more creative-centric space (The Duce), developing new partnerships to elevate the event and presentation (this year's 32 ADDY sponsors and supporters were crucial in making the celebration a top-notch event), to how we showcased the work (utilizing technology and expanding the time to review the winning entries), I hope we met your expectations at the 27th Annual ADDY Awards Gala.

And speaking of innovating how we showcased the work, the ADDY Committee created a high-tech interactive exhibit display to view the online work, video reel to view every broadcast entry, a live twitter feed for audience participation and, of course, the multi-screen stage monitor for the presentation. And the Master of Ceremonies for the night, Dale Castro, was one of our own - Dale, you rocked it!

Be sure to check the ad club's website for an Official List of Winners, 2012 ADDY Winner Book, and, coming soon, ADDY event photos.  

Finally, I would like to give special thanks to the 2012 ADDY Planning Committee for their dedication, creativity and hard work in planning this event over the past 6 months; I am truly amazed by you all. Thanks to Jon Arvizu, Trapdoor Studio, and Bob Case for creating the custom and one-of-kind special awards. And a very special thanks goes to Pamela Loughman, AAFMP Executive Volunteer, ADDY co-chairs, Bob Case and Diana Barrow, and The Lavidge Company creative team for their vision, leadership and hard work.  

I look forward to our local winning entries compete at the District 12 ADDY competition in Utah. And seeing work from our market continue to take home ADDY Gold.  

Best,

Mark Anthony Munoz  

AAFMP President

    

Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!

 

Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.

 

And the ADDY Goes to ...

This year, 418 entries were received from 39 participating firms around the Valley. Our congratulations go to all of this year's winners who shared 20 Gold, 41 Silver and 43 Bronze ADDY awards. Students were awarded 3 Gold, 1 Silver and 6 Bronze Student ADDY awards.   

For a full list of winners, click here.

To download a copy of the 2012 ADDY Book of Winners, click here. 

Truly Unique Awards for Top Honors

 

Bob Case, Illustrator extraordinaire, and the multi-talented illustrative designer, Jonathan Arvizu, were the artistic geniuses who created the one-of-a-kind custom awards presented to the top winners of the night.

Monsilkscreen prints: hand cut paper stencils combined with richly colored screenprinting inks, metallics, even gold & silver leafing. Ink is applied to an open screen by brushing, dripping, squeegee or all three. 

Custom prints were also created for display throughout the venue to support the theme of the show. Since many have asked, how to get one of their own, Jon has made a limited number of prints available for purchase.

 

For more information, click here. 

To order your very own print, please contact Jon Arvizu at 602.330.2021 or by email at jon@trapdoorstudio.com.

MM IDENTITY LAB Reveals New Web Site and Logo  

For close to two decades, the team at mm identity lab has worked closely with their clients to successfully shape and resuscitate their brands through a foundational process of strategic design and artful strategy. They recently applied that same process to their own brand evolution, and we're thrilled to share the newly designed MM site and logo with you! 

 

Take some time to get to know your friends over at MM a little better, re-acquaint yourselves with their process, and see what we're they're up to!  www.mmidentitylab.com

 

 

Davidson & Belluso Launches Second Phase of Tempe Tourism Advertising Campaign
Davidson & Belluso Advertising and Graphic Design has launched phase two of the advertising campaign for the Tempe Tourism Office, promoting Tempe as the ideal destination for meetings and conferences.
Davidson & Belluso has developed two different national advertisement campaigns for the Tempe Tourism Office; one that promotes Tempe as a leisure destination and a second that reaches out to meeting planners to select Tempe for their next event. For full story here.

AGENCIES ON THE MOVE:

 

Defero USA recently relocated to 3333 E Camelback Rd, Suite 190, Phoenix, 85018, (602) 368-3750

 

And our friends at Nomadic Agency made the move to 7702 E. Doubletree Ranch Road, Ste. 200, Scottdale, 85258, (480) 272-2811  

SAVE THE DATE: Phoenix Ad Club Networking Mixer, April 26th

March's Ad2sday Networking Happy Hour

Mark your calendar's for Ad 2 Phoenix's March networking happy hour at Sidebar. There is no cost so feel free to bring co-workers & friends to mingle with other professionals. 

Date: Tuesday, March 20

Time: 6:00 - 8:00 p.m.

Location: Sidebar, 1514 N. 7th Ave., Phoenix, AZ 85007

Click here to rsvp and for more information.And a friendly reminder to remember your business cards!

Art Institute Portfolio Show

Date: Thursday, March 22 

Does your agency have news to share? Or perhaps you have some recent awards or new clients you would like to boast about! The Phoenix Ad Club's newsletter relies on member submissions and local news briefs. 

White House Endorses DAA Self-Regulatory Program

February 22 was a significant day for the advertising industry as the White House, Department of Commerce and Federal Trade Commission endorsed the Digital Advertising Alliance self-regulatory program for online interest based advertising. This groundbreaking program helps engender consumer trust by giving consumers the opportunity to protect their privacy and allowing them to establish control over their reception of online behavioral advertising. 

The announcement marks an important milestone as industry and the government work together to protect consumer privacy and create trust, thereby helping to insure that the free Internet - like other free media, supported primarily by advertising - continues to flourish, grow and innovate.

The Internet is a dynamic and growing segment of the economy. According to a recent study by Harvard Business School Professors John Deighton and John Quelch the advertising-supported Internet represents 2.1% of total U.S. gross domestic product. A total of 3.1 million Americans are employed thanks to interactive advertising. 

In January, the DAA launched Your AdChoices, a new consumer education campaign and website to inform consumers about interest based advertising and how they can take greater control of their online privacy.

In addition to the American Advertising Federation, the DAA consists of the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI).

Career News  

AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.   

AD 2 Phoenix Job Bank 

Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.

Join AAF Metro Phoenix TODAY!