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Greetings,
Your Ad Club has been busy developing events to add to the calendars of our members and community. I wanted to take this time to fill you in on some of the many club happenings. February Networking Be sure to drop by our first networking event of the year, Thursday, February 23 at Fez! You don't have to be a member to attend, and it's free. Shake it up with the movers and shakers of the advertising community at AAF Metro Phoenix's Bi-monthly Member Mixer Happy Hour. The 27th Annual ADDY Awards Gala The 2012 Awards Gala will be March 10th at the Duce, Phoenix. We're doing things differently this year and having the event in a cool, hip location-- not another hotel ballroom. So, come help us celebrate the awesome creative talent in our local market. This will be an opportunity for the ad community to get together, give credit where credit is due, see colleagues that we don't always get to see and have lots of fun. For more information and to get your tickets, click here. The AD2 Phoenix ADDY Awards After-Party After the ADDY Awards, stick around the Duce for the annual AD2 After-Party. The after-party is always lots of fun, gives more time to celebrate those big wins and hang out with friends. Creative Director of the Year Award The 2nd annual award will acknowledge those awesome creative directors who've demonstrated outstanding creative leadership here in the valley. You know who we want, those beacons of light in a dark and uncreative world--leading the team, working the hours, sweating the somewhat out of fashion cologne sweat that most of us wear. Be sure to submit your nominations before the February 17th deadline. To submit a nomination, click here.
AD2 Phoenix AD 2sday Event AD 2sday is a monthly event for networking, education and fun. Our programs committee is preparing some great events for the rest of the year. There will be something for everyone. Along with our flagship events, we're increasing networking and educational opportunities. We also have some great new partnerships that will benefit our members and industry-related organizations. Speaking of our programs committee, we're happy to announce the addition of Kyle Hanlon to our Board of Directors. Kyle joins the board as Program Committee Co-chair; his experience in the industry is a great addition to the team. I look forward to seeing you at our Member Mixer Happy Hour and ADDYs Gala. If there is an event or program that you'd like to see, please be sure to share your ideas. Also, check out our calendar for more information and updates. Best, Mark Anthony Munoz AAFMP President   
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments! Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
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Phoenix Ad Club News
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TICKETS ON SALE NOW - ADDYS Gala is Saturday, March 10!
The Duce, Phoenix 
The 27th annual ADDYs Awards Gala is just around the corner, so be sure to get your tickets for an exciting and fun-filled event honoring the best creative work in the Valley. For more information and to get your tickets, click here.
Creative Director of the Year Nominations -
Due February 17
Know a Creative Director who consistency knocks it out of the park and serves as your creative inspiration? Help them get the kudos and recognition they deserve by nominating them for the 2nd Annual Creative Director of the Year Award.
The winner will be announced on March 10 at the ADDY awards gala.
To submit a nomination, click here.
We Need Your News!
Does your agency have news to share? Or perhaps you have some recent awards or new clients you would like to boast about! The Phoenix Ad Club's newsletter relies on member submissions and local news briefs.
Add the email address new@aafmetrophoneix.com to your news release distribution list or just send us your news items and they be considered for future editions of the newsletter.
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Local & Regional News
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Marquees, Billboards Energize New Phoenix Entertainment District
The Phoenix district spans First Avenue, Seventh Street, Washington and Jackson streets, an area that nets several key buildings, some of them city-owned, whose large facades and prominent locations can make advertisers see dollar signs. Full story here.
Grand Canyon University Launches "Find Your Purpose" Advertising Campaign
Phoenix-based Grand Canyon University (GCU) is launching an extensive new advertising campaign today that showcases the University's vibrant 100-acre Central Phoenix campus and highly regarded academic programs. It is phase three of the University's powerful and successful "Find Your Purpose" integrated marketing and advertising program created in 2009. Watch video here.
Billboard Industry Claims Business is Growing
Billboards around the Valley are big business. One huge one in the area of Interstate 17, Thomas Road and 27th avenue is a Phoenix landmark The billboard was the giant logo for Goodyear tires. It had neon lights that flashed "Go, Go, Goodyear" 24 hours a day. The Goodyear sign is long gone, but the billboard is still the same shape. And it's the most expensive billboard to advertise on in Phoenix. KTAR. Full story here.
Centennial Inspires Phoenix Art Museum Exhibit
A new photography show at the Phoenix Art Museum commemorates the centennial of statehood with a collection of iconic photographs of those Arizona beacons. Full story here.
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Local Industry Events
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Phoenix Ad Club Presents Our First Networking Event of 2012
Work. Work. Work. Network. (It's Free!)
Shake it up with the movers and shakers of the advertising community at AAF Metro Phoenix's Bi-monthly Member Mixer happy hour. We're rebuilding the ad club and want to share our new vision with you! Head on over for some fun-and don't forget your little red Fez cap!
- Mix and mingle with members of the ad community
- Cash bar
- Inventive appetizers
- A trendy atmosphere
Date: Thursday, February 23
Time: 5:30-7:30 p.m.
Location: Fez, 3815 N. Central Ave. Phoenix, Arizona 85012
Members and Non-members welcomed
 FilmNight Presented by AIGA Arizona and FilmBar Tall Tales from A Large Man' with the Draplin Design Co.
Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on a number of projects related to the Print, Identity, Web Development, Illustration and Gocco Muscle categories ...
Date: Thursday, February 9
Time: 7-9 p.m.
Location: ASU Tempe Campus
FREE for AIGA Members & Students (with $5 refundable deposit)
$10 for Affiliate Members
$15 for General Audience
For more information click here.
AD2 Phoenix AD 2sday February 21
Come meet new people in the industry, share skill sets, create business ventures and be in the know about top job opportunities, and have some fun.
AD2 networking events allows you to gain the contacts, education and leadership opportunities needed to become an industry leader of tomorrow.
Date: Tuesday, February 21
Time: 6:30 p.m.
Location: O.H.S.O. Eatery + nano-Brewery, 4900 E. Indian School Rd.
For details click here.
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National Advertising News
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Why Super Bowl Campaigns Aren't "for the Faint of Heart"
Coca-Cola polar bears dressed as Giants and Patriots will react to the Super Bowl in real time, one of the events planned for this year's game. The dozen or more brands such as Budweiser, Pepsi, Toyota and Bridgestone that advertise in the bowl every year have an advantage in planning campaigns where spots are surrounded by social media. General Motors Chief Marketing Officer Joel Ewanick said, "This isn't for the faint of heart." The New York Times. Full story here.
Magazine Action Code Usage, Especially in Ads, Soared in 2011 Led by women's magazines and ads for beauty, home and fashion, the number of scannable codes, whether QR codes or 2D bar codes, increased from 352 in the first quarter to 1,899 in the final period, according to a report by mobile marketing company Nellymoser. The report also found that the codes were much more common in ads than in editorial content, and the ad-based codes were more likely to be activated by readers. paidContent.org. Full story here. Millennials Have Money but Don't Trust TV, Can't Recall Ads The millennial generation commands $170 billion in purchasing power, according to a comScore report. But while they are very comfortable with computer technology and mobile media, they are wary of traditional television advertising and harder to influence than other generations. MediaPost. Full story here. |
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Career News
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AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join AAF Metro Phoenix TODAY!
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Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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