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Wow, 2011 flew by in a blink of an eye. And with each New Year, goals are set for reinvention, personal improvement and of course professional success.
Your ad club has also set goals for reinvention. In our planning we've identified our shortcomings and have given a lot of thought on how we can do things better.
One thing we strive to be more successful at is becoming an information resource for our community. A huge part of that effort will be providing information from top industry leaders on a regular basis. In this newsletter you will find an article by Susan D. Brienza, Esq., Ryley Carlock & Applewhite who shares insights on FTC Guidelines & Social Media Advertising.
This year's ADDY entries were a direct reflection of the many successes achieved by our local market. The quality of entries was well above par and proved that we can give "the big guys" a run for their money. The judges sure had their work cut out for them.
Speaking of judges, be sure to check out this year's judge's bios; they were a top-notch bunch. I am super stoked for the ADDY Gala where our winning entries will be announced and celebrated.
As we celebrate the accomplishments of 2011, we wish you continued success in achieving the goals you have set in motion for 2012 and strive to also make our transformation towards a revitalized club a huge success.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments! Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. |
Phoenix Ad Club News
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AAFMP Board of Directors Seat Open
Attention industry leaders, your local ad club has an opportunity for you to become involved and take an active role in the success of the club. We have an immediate opening on our board for a Co-director of Programs. Email president@aafmetrophoenix.com for pertinent information and to express interest.
Your 2011-12 ADDY Competition Judges
ADDY Judge selection is always a very extensive process. Each year our ADDY Chairs, committee members and industry leaders spend countless hours researching qualified candidates who are well-respected, experienced and can relate to our market to judge our local competition.
This year's search for judges was no exception, our judges encompass proficiencies in multiple areas of expertise and represent some of the top agencies in the country to make the connections and understand how ideas and creativity can combine for powerful results.
2011-2012 ADDY Judging panel:
Aaron Howe, Deutsch, Los Angeles
Riley Kane, Mono, Minneapolis
Alan Yamamoto, Alan Yamamoto Concept and Copy, Seattle
For full bio's click here.
Judging for the 2011-12 ADDY competition was held on January 13th-15th.
Let Us Spread Your News!
Does your agency have news or an announcement to share? Or perhaps you have a recent award or project you would like to boast about! Submit your news items to news@aafmetrophoenix.com for inclusion in an upcoming issue of the ad club newsletter and web site. Our goal is to promote our local community and be a vital resource for industry information. Also, be sure to add the submission email address to your news release distribution list.
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Local & Regional News
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Kent Johnson Named East Valley Tribune's New Ad Director
Kent Johnson, formerly of the Orange County Register and Arizona Republic, has joined the East Valley Tribune as ad director. Tribune Publisher Terry Horne said Johnson "has deep and wide print and digital sales experience." Full story here.
Telemundo Arizona Welcomes Two New Members to Its Team
Michael Goldman joins Telemundo Arizona as National Sales Manager.  Michael brings a wealth of experience as a successful sales executive with a deep knowledge of the Hispanic advertising market. In this role, he will provide exposure for KTAZ-TV and KHRR-TV; present national sales packages to increase sales revenues and ensure both stations over achieve revenue goals. Michael has over 34 years of radio & television experience in the Boston, San Francisco-San Jose, Phoenix and Tucson markets.
Denise McManus joins Telemundo Arizona as Vice President of Sales. In this  role, she will provide leadership, guidance and support to the Phoenix & Tucson sales teams. Denise will lead and design strategies for growth in the marketplace leveraging and optimizing opportunities across all media platforms. Denise has worked in the Chicago, Detroit, New York and Philadelphia markets. She has over 15 years of radio, television and cable sales leadership experience.
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In the Know: Industry Resources
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FTC Guidelines & Social Media Advertising
Most people believe that for the good of the marketplace and fair commerce, we all need truth in advertising. The Federal Trade Commission (FTC) is our federal agency dedicated to consumer protection-to shield the American consumer from false, misleading, or unsupported claims. Many promotional claims are in the form of Endorsements-including expert or celebrity endorsements-- including many of them paid. How can truth in advertising be safeguarded on the Internet, with all sorts of bloggers writing rave reviews for $5?
Because this is an important aspect of advertising, the FTC prepares a Guide solely on Endorsements, and especially recommending disclaimers or disclosures for the consumer that are necessary to prevent the Endorsement from being misleading or deceptive. The FTC certainly realized a few years ago that social media advertising and promotional networking had exploded. Since the last Guide on Endorsements was in 1980, in June 2010, FTC updated this Guide, to include: Facebook, blogs, Twitter, social networking. For full article, click here.
Susan D. Brienza, Esq. Ryley Carlock & Applewhite
Susan will be providing future articles on industry-related topics.
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Local Industry Events
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Start 2012 with AD2sday & Ad 2 Phoenix!
Come join the monthly festivities for some fun, networking and to learn a few things.
January Ad 2sday
Date: Tuesday, January 17
Time: 5:30 p.m.
Location: Salty Senorita - Old Town Scottsdale
January Educational Event
Date: Thursday, January 26
Time: 5:30 p.m.
Location: Cramer-Krasselt, 1850 N. Central Ave.
For more information click here.
 FilmNight Presented by AIGA Arizona and FilmBar The Visual Language of Herbert Matter
A revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts. The documentary directed by Reto Caduff lets luminaries such as Robert Frank, Massimo Vignelli, Alvin Eisenman, Steven Heller, Elaine Lustig Cohen and others explain why Matter still matters. Through never-before-seen footage, personal photography and stunning graphic design work, the film explores the social and cultural impact of his personal visual language that influenced a whole generation of designer and artists.
Date: Monday, January 30
Time: 7-10 p.m.
Location: FilmBar, 815 N. 2nd Street, Phoenix, Arizona 85003
Tickets are only $5 (at the door). No advanced tickets will be sold.
For more information click here.
Tall Tales from A Large Man' with the Draplin Design Co. 
Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on a number of projects related to the Print, Identity, Web Development, Illustration and Gocco Muscle categories. We make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Field Notes, Esquire, Nike, Wired, Timberline, Chunklet, Red Wing, Incase, Giro, Cobra Dogs, Megafaun, Burton Snowboards, Hughes Entertainment, Chuck Prophet and even the Obama Administration, if you can believe that. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night.
Date: Thursday, February 9
Time: 7-9 p.m.
Location: ASU Tempe Campus
FREE for AIGA Members & Students (with $5 refundable deposit)
$10 for Affiliate Members
$15 for General Audience
For more information click here.AMA Phoenix Hosts LinkedIn Expert & Author for Jan. 25 Luncheon With over 120 million members, LinkedIn is the largest, most popular business networking site in the world. It has unlimited marketing value, but most marketers have not even begun to tap into its vast potential. Attendees at the Wednesday, Jan. 25 AMA Phoenix luncheon at Clayton on the Park in Scottsdale will learn which LinkedIn features, tools, and applications they should be using and how to develop a highly effective strategy for maximizing results. Wayne Breitbarth, speaker, consultant, and author of The Power Formula for LinkedIn Success: Kick- start Your Business, Brand, and Job Search, will share his knowledge on the following:
* How LinkedIn works, its major benefits, and how to maximize your efforts
* The importance of individual LinkedIn profiles and company pages
* The best marketing specific tools and techniques available on LinkedIn
* How to develop a highly effective LinkedIn strategy
For more information, click here.
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National Advertising News
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Ad Trends to Watch for in 2012
Expect Coors Light to overtake Budweiser for second place in the beer category and for GM to expand on its Chevy division, predicts Advertising Age. Consumer packaged goods are in for a showdown as rising prices have already started a trend toward generics. As Wendy's and Taco Bell begin to offer breakfast, expect more emphasis on healthy choices and transparent disclosure of calories. The media world should brace itself for the continued decline of print and further integration between the smart phone and television. Turf wars will erupt among creative shops as digital, social and PR lines blur. Ad Age. Full story here.
Technology Leads Ad Industry Changes in 2012
Retail catalogs aggregated by Google, vending machines that use facial recognition, and a new life for print and broadcast via new media are among the technology driven trends predicted to influence 2012 advertising. The Wall Street Journal. Full story here.
Snapshots of American Culture in Kodak Classics
Kodak has used everything from generic baritone crooners to Michael Landon to pitch emotional message about memories and photography. As the venerable brand is poised for bankruptcy, several of its most famous spots are presented here.
Yahoo! Hits Sundance to Promote Content
Yahoo! is promoting its new video hub at the Sundance Film Festival, sponsoring a short film award, deploying street teams to hand out tickets and using other means to raise its profile. Sundance co-founder Robert Redford says Yahoo!'s Ross Levinsohn "certainly knows technology but passionately believes content is the ultimate distinguisher. The New York Times. Full story here.
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Career News
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AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join AAF Metro Phoenix TODAY!
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Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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