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From Your Membership Committee
Hello Phoenix Ad Club members!
Are you ready for the new Phoenix Ad Club? I hope so! We're very excited about our new brand launching soon!
While you've been able to still access our website for information, we've been behind the scenes creating new ways to provide you with the best ROI for your membership dollars.
As you're soon to hear from other Committees, we've packed the calendar in the coming months with events, programs, workshops and networking.
Beginning February and every other month in 2012, you'll be informed of networking happy hours at various locations around the Valley. These events will be a great way to meet other members of the Ad Club and also our Board of Directors. We plan on having "special guests" at these gatherings plus we'll be giving away some great prizes to some lucky people in attendance.
As we roll out this "branding" of Your NEW Ad Club here in Phoenix, we're going to make sure we deliver three important items to you, our members. Those are:
- Engagement (Networking)
- Education
- Recognition
We look forward to the exciting future in store for Ad Club and we thank you so much for your commitment and patience during the past few months. Don't forget to friend us on Facebook and follow us on Twitter for more information! Happy Holidays!
Your Membership Committee
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Phoenix Ad Club News
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2011-12 ADDY Competition Entry Deadline is Fast Approaching!
You've worked hard this year producing great work and now is your chance to earn the local, regional and national creative recognition that your company deserves.
And just like the many deadlines you've faced this year, another one is fast approaching - the deadline to submit your entries for this year's ADDY competition is Tuesday, December 13, 2011 at 5:30 pm.
For specific details, please visit the ADDY section of our web site for all pertinent information.
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Local & Regional News
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EYE Arizona Sales Executive Recognized for Excellence
Mall media provider, EYE, congratulates the winner of their global Award for Sales Excellence to Kimm Holthaus, the EYE Regional Sales Executive of Phoenix. In quarter four, Kimm achieved 148% of her revenue target. Arizona is a thriving market and EYE is dependent on a key market specialist such as Kimm.
EYE VP of Sales, Carrie Fitzmaurice Daly said, "Kimm has overcome demanding challenges in her market and her success comes from her ability to anticipate clients' needs. Not only did she renew contracts with existing partners in fiscal year 2011, but 40% of her revenue came from new business. She understands the role of malls in her clients' media plan and she recognizes the value they place on our medium." For more information, visit the eye corp website.
Scottsdale Web Design Firm Zenuity is Arizona's First Authorize.net Certified Developer
Web site design company Zenuity is now certified with Authorize.net, enabling the firm to provide certified, reliable and trustworthy e-commerce sites for all of their clients. Full story here.
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Local Industry Events
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Last Call to Register for the 7th Annual Mingle Bells Party 
Date: Wednesday, December 7
Time: 6-9 p.m.
Please register ASAP at the AD2 web site!!! You won't want to miss the exciting raffle prizes, great menu, live music and opportunity to network with your friends and colleagues.
Money raised through the raffle will benefit Rescue a Golden of Arizona. Guests are encouraged to bring new pet supplies to donate. There will also be an opportunity to donate by cash or check to RAGofAZ (or visit their website).
The Art Institute of Phoenix Portfolio Show 
Date: Thursday, December 15
Place: The Phoenix Art Museum, 1625 North Central Avenue, Phoenix, AZ 85004
Schedule of Events:
10:00 AM - 12:45 PM: Industry Professionals, Prospective Students, & General Public viewing
Our graduates' portfolios forecast what's to come in the creative industries. Their creations might pique your interest, spark an idea, or lead you to find exactly what you've been looking for. In any case, come get a glimpse of what tomorrow will bring through their inspired work.
To learn more & RSVP, click here.
AMA Phoenix Hosts LinkedIn Expert & Author for Jan. 25 Luncheon
With over 120 million members, LinkedIn is the largest, most popular business networking site in the world. It has unlimited marketing value, but most marketers have not even begun to tap into its vast potential. Attendees at the Wednesday, Jan. 25 AMA Phoenix luncheon at Clayton on the Park in Scottsdale will learn which LinkedIn features, tools, and applications they should be using and how to develop a highly effective strategy for maximizing results. Wayne Breitbarth, speaker, consultant, and author of "The Power Formula for LinkedIn Success: Kick- start Your Business, Brand, and Job Search", will share his knowledge on the following:
- How LinkedIn works, its major benefits, and how to maximize your efforts
- The importance of individual LinkedIn profiles and company pages
- The best marketing specific tools and techniques available on LinkedIn
- How to develop a highly effective LinkedIn strategy
To learn more and register, click here.
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National Advertising News
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Adobe Acquires Ad-Buying Firm Efficient Frontier
Adobe announced the acquisition of Efficient Frontier, a company that helps clients buy display and search advertising. The acquisition is expected to bolster Adobe's portfolio of online advertising services. Two years ago, the software company purchased Omniture for $1.6 billion. Terms of the Efficient Frontier deal were not disclosed. Full story here.
Research Shows Sales Growth in U.S. Ad Sector
A financial analysis provided by Sageworks indicates that creative shops, media buyers and public relations firms are seeing sales growth for the second straight year, with average increases up more than 11% in the past 12 months. Full story here.
Advertising Hits $1.5B for Q3
According to Media Post, out-of-home advertising revenue increased for the seventh consecutive quarter, 4.2% to $1.5 billion for the third quarter, compared with last year, according to Outdoor Advertising Association of America figures. Local advertisers, schools, media and restaurants led the categories. The Traffic Audit Bureau adds that digital signage is also growing. Full story here.
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Career News
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AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. To purchase a listing, click here.
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Join AAF Metro Phoenix TODAY!
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Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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