Soon it will be time for holiday festivities, enjoying perfect weather (that we can make friends and family living in snow-ridden cities jealous of) and of course, celebrating the excellent creative in our local market through our local ADDY competition.

The ADDYs provides creative recognition and well-deserved kudos for all the great work that was done this year. And, also gives us the opportunity to toot our proverbial horns.

Our awesome ADDY committee is diligently planning on making this year's event prestigious, innovative and of course a lot of fun! The call for entries will be going out very soon with official competition entry regulations and pertinent information communicated and posted on our web site. This year's competition will be one you don't want to miss.

Also, our annual Mingle Bells Holiday Party (spearheaded by Ad2, so you know it will be a blast) will be happening on December 7th. So mark your calendars to attend, this is always a fun opportunity to get together with old friends and meet some new ones.  

Finally to share information on a timelier schedule, we will be launching 2 issues of our newsletter each month. This will allow us to keep you more up-to-date on local happenings, provide greater member exposure and also make it an easier read. If you have a news item you'd like to share, send submissions to news@aafmetrophoenix.com. 

Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.

Best,

Mark Anthony Munoz  

AAFMP President

Gateway Turning Airport Space into Advertising Dollars

The Phoenix-Mesa Gateway airport's governing board recently approved the first phase of an advertising plan with AAF Metro Phoenix member agency knoodle, a Phoenix advertising agency, that will use a portion of the baggage claim area's northern wall to promote Fulton Homes, one of Arizona's largest homebuilders. Full story from The Arizona Republic here. 

Channel 12 Wins Rocky Mountain Emmys

The prestigious 34th annual Rocky Mountain Emmy awards for excellence in television were recently presented at the Sheraton in downtown Phoenix. Emmys were awarded to Pat Shannahan, a photographer/videographer at The Arizona Republic; to Mark Casey, vice president and news director at Channel 12, KPNX television; and to Channel 12 weather reporter Rob Carlmark. Full story from The Arizona Republic here.

CherylStyle Web Site Launched

The CherylStyle.com beta web site launched on October 17 as a go-to idea source for stress-free entertaining at home. CEO and creative catalyst Cheryl Najafi says, "Great meals feed the soul and it's the memories we make around the table that will last a lifetime. Forever offering unexpected playful twists on party themes, party décor, invitations, table scapes and party products, CherylStyle.com helps hosts create lasting memories by inspiring them to "Live the Moment"-injecting their own sense of humor, playfulness and creativity into all aspects of entertaining. For more information, visit the CherlyStyle web site. 

Ad Event Features Stars, Sponsors and Much Loot

For a recap of the 101st annual conference of the Association of National Advertisers, which took place in Phoenix in October. Full story from The New York Times here.

Heritage Brands Revival?

The revival of heritage brands is a tricky business, according to Advertising Age. While consumer nostalgia is an important aspect of bringing back a forgotten or tired brand, it also helps to have a pop culture hook -- as was the case with a London Fog tie-in on "Mad Men." Full story here. 

PBS Ads Produced Documentary Style

The producers of a show called "America in Primetime," that will air in four parts on PBS beginning Nov. 6, will be partly underwritten by Unilever's Dove, via spots that will run at the start and close of the show. What's unusual is that it was the show's creators who produced the Dove ads, which are shot documentary-style, like the series. Full story here.

IMAX to Embark on "Visceral" Branding Campaign

IMAX, whose motion picture film format is meant to heighten the sensory experience for in-cinema viewers, will launch a branding push in the first half of 2012 that aims to make itself better known among consumers. IMAX CEO Rich Gelfond said the company's marketing will seek to impart a "powerful and visceral message that will connect with consumers on an emotional level. Full story here.

Research: 23% of Video Ad Spending is From CPG Companies

Data from YuMe, the video ad network, finds CPG companies spend the most on video ads, accounting for 23% of the total. While 30-second spots constituted 55% of impressions, viewers were more engaged with 15-second ads, with 79% of the shorter spots watched to the end. Full story here. 

Are N.Y. Tollbooth Ads a Bridge Too Far?

New York State Bridge Authority Executive Director Joseph Ruggiero says the agency is getting an enthusiastic response from local marketers, who are buying up ad space on the mechanical arms that raise and lower at the tolls of the five upstate N.Y. bridge crossings overseen by the NYSBA. "This is so 'in your face' advertising we couldn't pass it up," said local business owner Nancy Jubie. Full story here.

7th Annual Mingle Bells Holiday Party

Join us for a holiday tradition, the 7th Annual Mingle Bells Holiday Party.  Be sure to mark your calendars as we celebrate the holiday season with other creative and communication groups in the Valley.

Date: Wednesday, December 7th

Place: Bonfire Bar and Grill Old town Scottsdale

7210 East 2nd Street, Scottsdale, AZ 85251

Time: 6pm-9pm 

Don't miss this fantastic opportunity to have a lot of fun and meet new friends! Be sure to visit the Ad2 web site for more information coming soon.

 

Ad 2sday Monthly Happy Hour

Date: November 15th

Place: Casey Moore's Oyster House

Career News  

AD 2 Phoenix Job Bank

Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn. 

Join AAF Metro Phoenix TODAY!