|
|
|
Engagement is Key
This past weekend I had the opportunity to attend the AAFMP Western Regional Conference in Palm Springs. The annual event brought together leaders and representatives of AAF member clubs in the West. Provided were opportunities for leadership and professional development through a variety of industry speaker events and club management workshops. This was also a platform to discuss club challenges, exchange best practices, and share program and innovation ideas.
There were lots of great ideas and resources shared (luckily I took tons of notes to bring back for reference.) The key elements and discussion points I took to heart the most were based on member value and engagement.
As the club works to increase member value, we are also looking at ways to increase industry and member engagement. After all, we are a membership-based club, and must become a resource to unify our local community. Engaging our members through pertinent programs/events and benefits is the cornerstone in our planning and we are mindful of also providing avenues for member exposure, recognition and resources.
In regards to recognition, our local ADDY competition will soon be getting started. We'll be supplying information about entering and other important details and dates very soon. If you would like to be involved in the planning, please be sure to reach out to our ADDY committee to help us make this event the best it can be.
We are also looking for ways to provide exposure for our members. In the works are functionality updates to our web site and other resources to help promote our members.
Our monthly newsletter will be getting a face lift, so please be sure to submit information you'd like to include, such as agency, industry or professional news (and of course, be sure to share our newsletter for added exposure.)
Here is the process for submissions:
- News items can be up to 150 words max (of course if you would like to provide more information via hyperlinks we'll be glad to include them.)
- Artwork is always a plus (we are visual people), so be sure to provide images if you'd like us to include them.
- Items must be received by the end of the 3rd week of each month for inclusion.
- Send submissions to news@aafmetrophoenix.com
And, if you would like to be engaged in a club committee, be sure to visit our committees page for descriptions and contact information.
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome. Best, Mark Anthony Munoz AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
|
Local & Regional News
| | |
Hanlon Media Featured in SHOOT Magazine
Kyle Hanlon, owner/director of Hanlon Media, a boutique creative and production services company in Phoenix, was recently featured in SHOOT magazine. Full story here.
Mill Avenue Attracting Marketing & Advertising Agencies
On Sept. 9, the Phoenix Business Journal reported that Tempe's Mill Avenue is 2,400 miles from Madison Avenue in New York - one of the world's advertising meccas - but it's gathering its own cache in the local industry. Fourteen advertising, PR and marketing firms - including Zion & Zion, Terralever and BluFish Design now call Mill Avenue home, according to Downtown Tempe Community spokeswoman Elizabeth Carless. Firm owners and professionals cite Mill's urban appeal and proximity to Arizona State University, bars and restaurants as helping to establish a creative vibe in the area. Click here to read full story by Mike Sunnucks.
Moses Anshell-Designed Race Logo to Appear on Seven Million Pepsi Products
AAFMP member agency Moses Anshell is one of the key sponsors of the 3TV Phoenix 10K, which returns to Central Avenue on Nov. 6. As many as 10,000 runners are expected to participate. Moses Anshell worked closely with race organizers to create a new logo for the 36th annual race (Moses Anshell is also revamping the race website, helping with social media and handling all public and media relations for the race.)
The result is a logo that respects the long history of the Phoenix event but gives it a fresh, modern look. Phoenix Mayor Phil Gordon, race leaders and senior executives of PepsiCo Inc. were on hand recently to unveil a four-foot mockup of a can featuring the new race logo. The logo and information on the race will appear on six million cans of Diet Pepsi and one million cans of Sierra Mist in October.
The 3TV Phoenix 10K is a family-friendly event that benefits The Mollen Foundation, which fights childhood obesity. Register now at www.Phoenix10K.com. Learn more about The Mollen Foundation at mollenfoundation.org and Moses Anshell at www.mosesanshell.com.
|
|
National Advertising News
| | |
DIRECTV Brings Social Streams to the TV Screen
Wireless entertainment service GetGlue has teamed with DIRECTV on an application that lets subscribers of the pay-TV service use an on-screen "Social TV" feature that streams TV-related social media feeds to their TV screens. Viewers can use their remote control to switch to programming recommended by social media contacts. Full story from The Wall Street Journal here.
Companies Aim to Win Brand Loyalty From Birth
Brands including Disney, Fisher-Price and Mattel are pushing to get their logos and licensed characters in front of the newborn-to-3-year-old set, as part of a trend to begin building brand loyalty from birth. Their efforts are aided by digital technology and the growing number of tots watching online videos and learning to use the Internet before they speak in full sentences. Full story from AdWeek here.
Multiscreen Campaigns Create Deeper Impressions
Multiscreen exposure to video ads greatly boosts consumer awareness, according to a joint Nielsen-CBS study. Among consumers who viewed ads for a car on various combinations of TV, phone, PC and tablet, only half of those viewing TV alone were able to recall the brand, while 74% of those exposed to all four screens were able to do so. The study tends to dispel worries that overexposure to ad messages leads to consumer confusion. Full story from The New York Times here.
Can TV Ads Get People to Use the Mail?
The U.S. Postal Service is hoping a new TV campaign will lure more consumers back to using traditional mail, or at least slow the stampede away from it. New 30-second spots will begin airing next week during televised college football games and news programming reminding viewers that snail-mail can't be hacked like e-mail and that letter carriers impart a personal touch. Full story from The Washington Post here.
|
| On the Move With the American Advertising Federation | | |
AAF MOSAIC Awards
October 6, 2011
The Roosevelt Hotel New York,
New York, NY
The American Advertising Federation's (AAF) Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. Entries are due to The AAF Headquarters by 5 p.m. EDT on June 17, 2011. Mosaic Award recipients will be honored at the 2011 Diversity Achievement and Mosaic Awards & Forum on Oct. 6, 2011, at The Roosevelt Hotel.
The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.
For more information on categories, criteria and past recipients, visit www.aaf.org/mosaicawards or contact Bruce Ford at bford@aaf.org.
Bliss Rebar: 901 N 4th St, Phoenix October 18, 2011
6:00 pmCome join the monthly festivities for some fun and networking. For directions and details click here.
Advertising Hall of Achievement Recognizes Top  Young Advertising Talent
November 2, 2011
The Palace Hotel
San Francisco, CA
The Advertising Hall of Achievement has long been the hallmark in recognizing the leading young advertising professionals age 40 and under; on November 2, another seven young superstars will be inducted in the Hall. The program is operated by the American Advertising Federation (AAF), the same organization which operates the Advertising Hall of Fame. To see the recent news release announcing this year's class of inductees. Click here for more information.
|
|
Career News
|
|
AAF Metro-Phoenix Job Listings
AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
|
|
Sponsor News - Creativa | | |
How to Find a Shooter While Dodging a Bullet? 
A new client rode into town and you've got a shootout at high noon? Relax partner! Reach into your holster and draw out the latest edition of Creativa Guides' directory of local commercial photographers: AZ11.
Here you'll find hired guns specializing in shooting everything from architecture to food, industrial to lifestyle-there's even one for Medical (just in case the miss's feels faint.)
You can be everybody's Huckleberry for free; courtesy of AAFMP and Creative. Just register at CREATIVA and we'll send you a copy!
Don't go it alone friend; hire a specialist. They'll make your shot and you won't meet your maker.
|
| AAFMP Media Partnership Program for Non-Profits |
|
Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment.
Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program?
AAFMP is now accepting applications for 2011-12. For more information, please visit the Media Partnership page on the AAFMP website to download an overview or to submit an application.
|
|
Join AAF Metro Phoenix TODAY!
| | 
Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
|
|
|
|
