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No More Hitting the Snooze Button, It's Time to Wake Up
Over the past few months I have frequently mentioned "new and exciting changes" on the horizon for the ad club--and like politics, you can only hear about change for so long--it's time to take action.
Now that we have key players and strategies in place, we are in full swing towards getting these initiatives accomplished. So, I want to take this opportunity to fill you in on a few items in the works:
- The club will be undergoing a rebrand to reflect our local community and build a strong club that you will be proud to be affiliated with.
- The membership committee is conducting an outreach to our membership in order better understand the needs of our members and to develop key benefits and events that will increase member value.
- The programs committee is gearing up in developing innovative and pertinent programs, educational events and workshops.
- The ADDY committee is now working on planning for this year's show and making it a prestigious event that everyone will be proud to participate in, and hopefully take home gold and well earned recognition.
- The bylaws committee will begin reviewing and restructuring of our bylaws to better meet the the progression of the club.
- The media partnership committee is now working to secure non-for-profits organizations that can benefit from our program.
- The executive committee will also be conducting an outreach to industry influencers to define what they want to see in the ad club and their expectations.
Your feedback and involvement are keys to the success of these initiatives.
If you're an industry professional, the ad club is an important factor to your business and individual success. Get engaged, become a member or volunteer for a committee and help shape the club into an organization that benefits you and the advertising community. This is YOUR ad club--take action.
If you would like to be part of a committee, please contact your specific committee of interest and get involved (any time that you can contribute is appreciated, even if it's just one hour of your time.) Here are our committee contacts:
Thank you for your continued support and participation. If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
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Share YOUR Story
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Let Your Voice be Heard
Do you have a news item you would like to share such as agency, industry or professional news? Submit your news item (up to 150 words) to news@aafmetrophoenix.com for inclusion in an upcoming issue of this newsletter.
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Local & Regional News
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Phoenix Business Journal Ranks Phoenix-Area Ad Agencies
This week's edition of the Phoenix Business Journal, ranks Phoenix-area advertising agencies in two lists, one by advertising staff, one by capitalized billings.
 - Coming in first on both lists is McMurry of Phoenix, with 174 advertising employees and $146.3 million in capitalized billings.
- Coming in second on the staffing list is Riester of Phoenix, with 93 advertising employees. Cramer-Krasselt of Phoenix was second in the capitalized billings-ranked list, reporting and $111 million in capitalized billings.
- Coming in third on the staffing-ranked list is Cramer-Krasselt of Phoenix, with 77 advertising employees. Third on the capitalized billings-ranked list is Riester of Phoenix. The company reported $101.5 million in capitalized billings.
- Coming in fourth on both lists is E.B. Lane of Phoenix, with 71 advertising employees and $85 million in capitalized billings.
- Coming in fifth on both lists is Moses Anshell of Phoenix. The company reported 65 advertising employees and $75 million in capitalized billings.
The complete lists of advertising agencies, as well as lists of computer network integrators and title companies, is available to subscribers here. The Lavidge Company Lands GCU, Pitches Gila River Casinos Grand Canyon University has switched public relations firms, moving to the Lavidge Company from BJ Communications. Phoenix-based Lavidge is also one of the finalists to pick up a new multimillion-dollar advertising contract for the Gila River Indian Community's casinos, according to sources familiar with the situation. The for-profit Grand Canyon University does plenty of sports marketing, including being a sponsor of the Phoenix Suns and Arizona Diamondbacks. Lavidge's PR and advertising clients have also included the two sports teams as well as the Phoenix Zoo, McDonald's and the Heard Museum. Full story here. E.B. Lane Acquires Denver Advertising Firm HenryGill
E.B. Lane has acquired Denver-based ad firm HenryGill Communications, which will be enveloped into the firm. HG principal David Henry will serve as president of the EBL's new Denver office created from the merger, said Beau Lane, CEO of the Phoenix ad firm. The merger results in E.B. Lane having offices in Phoenix and Denver, 80 employees and capitalized billings of $85 million. Lane said he's known Henry for a number of years and feels the merger allows his firm to be a substantial advertising player in mountain west states as well as the Phoenix and Denver markets. E.B. Lane's clients list includes the Arizona Cardinals, Tilted Kilt Pub & Eatery, the Arizona Lottery and Arizona Biltmore Resort & Spa. Full story here. Clear Channel Airports to Create State-of-the-Art Display Program at Flagstaff Through this unique program, CCA will be investing in state-of-the-art advertising displays at The Flagstaff Pulliam Airport. CCA will be installing a high-tech corporate and community showcase at the gateway to Northern Arizona with strategically. Full story here. Blue Global Media Named to Inc 500 Blue Global Media, a Scottsdale-based performance marketing company founded in 2005, was recently named to the 2011 Inc. 500 List of Fastest-Growing Private U.S. Companies. With a three-year growth rate of 1,693%, Blue Global Media placed #179 on the prominent list, which is organized by Inc. magazine. Full story here. Prisma Graphic Names New Company President Bob Anderson, owner and president of Prisma Graphic since 2000, announced his plan to hand over the position of president to Simon Beltran. Anderson will continue as CEO, focusing on high-level plans for company growth and development. Full story here. Moses Anshell has Added 5 New Employees to Its Growing Team of Marketing Experts One even has a jaw-dropping PEZ collection. The new employees are: - Adam Martin, Junior Art Director
- Ginelle Howard, Business Development Manager
- Kristin Altman, Brand Strategist
- James Dempsey, Studio Manager
- Amanda Bobel, Junior Media Planner
Moses Anshell is a truly integrated marketing and advertising agency with a national reputation for outstanding creative. Learn more at www.MosesAnshell.com. |
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National Advertising News
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Fast Company Blog: 3 Marketing Tools for People with No Time
Taking advantage of new online products can make the most of scarce time and energy. Full story here.
Ad Age Poll: Should Marketers Stick with Local Ad Agencies?
The Phoenix Coyotes hockey team, looking to increase attendance and sponsorships, needed an ad agency. So it tapped Minneapolis-based Fallon, bypassing any number of Phoenix agencies. This isn't the first time a local-market company goes with out-of-town talent and it likely won't be the last. The fact of the matter is that some marketers feel they have to look beyond their borders to get the best work, but does that risk angering the local community? Area agencies may care, but will consumers notice? Full story here.
"Angry Birds" Takes to the Skies with Finnair
Rovio, the gaming company behind the popular "Angry Birds" title, is partnering with Finnair for an unusual co-branded competition. This month, a Finnair flight from Helsinki to Singapore will include eight "Angry Birds" gamers who will square off in an in-flight competition. Rovio and Finnair are asking potential contestants why they deserve the opportunity. Adweek Full story here.
Pizza Delivery Heads for the Moon
Domino's Pizza in Japan, known for its outlandish marketing, says it's looking to a new frontier for pizza delivery -- the moon. A new website features Domino's Japan President Scott K. Oelkers announcing the company's plans to spend about $21 billion opening a branch on the moon. Advertising Age. Full story here.
Newspaper Print Ad Spending Drops for 20th Quarter
U.S. newspaper print ad spending fell for the 20th consecutive quarter, dropping 9% in the second quarter to $5.19 billion, according to the Newspaper Association of America. Meanwhile, online ad spending was up 8% to $803.4 million. MarketWatch. Full story here.
Twitter Extends Ads to Users Who Haven't Asked for Them
Twitter users are about to begin seeing ads they didn't ask for. Under the new but long-promised provision in the social network's ad plan, Twitter will allow advertisers to target ads at users who are similar to other users who are following the advertisers' accounts. Before this, ads were seen only by Twitter users who had chosen to follow the brands. All Things D. Full story here.
What Will Apple's Marketing Look Like After Steve Jobs?
Apple is known for going big when advertising new products, spending $420 million on advertising in 2010 with $200 million dedicated to network TV. With co-founder and CEO Steve Jobs stepping away from day-to-day operations at Apple, it remains to be seen how new CEO Tim Cook will handle marketing at the computer and consumer electronics company. Advertising Age. Full story here.
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On the Move With the American Advertising Federation | | |
Pennant Fever: A Design and Marketing Symposium
Presented by Arizona Office Technologies and
the Phoenix Chapter InDesign User Group
Tuesday, September 20, 2011
11:30 - 3:30 p.m. at Chase Field
Your FREE admission to this event includes parking, lunch, keynote presentation (with speaker Terry White, Certified Adobe Expert/CS5 Master), your choice of four training sessions, great prizes, two tickets to that night's Arizona Diamondbacks game vs. the Pirates, a certificate of attendance and MORE!
At this event, you will learn to:
- Use InDesign, Photoshop and other Adobe software more efficiently
- Improve your workflow using Adobe CS5.5 tools
- Leverage CS5.5 tools across media
- Select paper for digital printing
- Utilize emerging technologies such as on-demand book printing
Breakout sessions will be presented by Terry White, Rick Burress, Pariah Burke and other industry experts. To RSVP and find out more information, click here.
Save the Date - AD 2 Phoenix Ad Bash 2011 is Sept. 22
Come check out Ad 2 Phoenix's biggest party of the year - the Ad Bash!
Since last year was such a success, they will once again host the event at Talking Stick Resort at Casino Arizona! This time, it will be at Degree 270. There will be prizes, drink specials and food for a great time with networking. For more details, visit Ad 2 Phoenix.
Save Date for the SMG Diversity Exchange
The SMG Diversity Exchange, scheduled October 5, is designed to create a better understanding of the media agency planning and investment process for vendors, and encourage dialogue between minority and woman-owned media owners and media agency leaders. Click here for more information.
AAF MOSAIC AWARDS
October 6, 2011
The Roosevelt Hotel New York,
New York, NY
The American Advertising Federation's (AAF) Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. Entries are due to The AAF Headquarters by 5 p.m. EDT on June 17, 2011. Mosaic Award recipients will be honored at the 2011 Diversity Achievement and Mosaic Awards & Forum on Oct. 6, 2011, at The Roosevelt Hotel.
The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.
For more information on categories, criteria and past recipients, visit www.aaf.org/mosaicawards or contact Bruce Ford at bford@aaf.org.
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Career News
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AAF Metro-Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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Advertising HR Professionals
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Legal Series: How to Classify Your Employee/ Contractor
Presented by the Better Business Bureau with Ryley Carlock and Applewhite
This seminar will cover issues such as:
- The Federal Government's Focus on Employee Misclassification
- Protecting Your Company Against the Dangers of Employee Misclassification
- Factors Used in Determining Employee vs. Independent Contractor Status
- Classifying Employees as Exempt vs. Non-Exempt
- Drafting Effective Independent Contractor Agreements
Presenter: Charitie Hartsig from Ryley Carlock and Applewhite
When: Thursday, September 29, 2011 from 11 a.m. - noon
Where: AIR Marketing, 3419 East University Dr., Phoenix, AZ 85034
Cost: Registration is free for BBB Accredited Businesses. Attendees from non-Accredited Businesses may attend for a $15 fee. Payment is made in person at the seminar. To register click here.
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Sponsor News - Creativa | | |
How to Find a Shooter While Dodging a Bullet? 
A new client rode into town and you've got a shootout at high noon? Relax partner! Reach into your holster and draw out the latest edition of Creativa Guides' directory of local commercial photographers: AZ11.
Here you'll find hired guns specializing in shooting everything from architecture to food, industrial to lifestyle-there's even one for Medical (just in case the miss's feels faint.)
You can be everybody's Huckleberry for free; courtesy of AAFMP and Creative. Just register at CREATIVA and we'll send you a copy!
Don't go it alone friend; hire a specialist. They'll make your shot and you won't meet your maker.
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| AAFMP Media Partnership Program for Non-Profits |
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Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment.
Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program?
AAFMP is now accepting applications for 2011-12. For more information, please visit the Media Partnership page on the AAFMP website to download an overview or to submit an application.
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| AD 2 Phoenix Public Service Campaign | | |
Each year, Ad 2 Phoenix chooses a non-profit organization that benefits a diverse segment of the Greater Phoenix population. Upon selection, Ad 2 creates a comprehensive pro bono advertising campaign for that client. Ad 2 Phoenix's past six public service campaigns have had a collective value of over $2 million in donated media, conceptual creative development, public relations, account services, print, broadcast production, promotional events and internet services.
Ad 2 Phoenix professionals commit months of their time, creativity and expertise to the selected organization to highlight the non-profit's services and benefits while broadening their scope of influence within the community. To download an application for consideration click here.
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Join AAF Metro Phoenix TODAY!
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Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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