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An Ad Club by any Other Name 
Would Still be an Ad Club
With so many exciting changes happening at the American Advertising Federation Metro-Phoenix (AAFMP), I wanted to take this opportunity to revisit a change that has already happened. During talks with prospective members, vendors, and the community at large, when the name "AAFMP" is mentioned often the first response is "Oh, you mean the Phoenix Ad Club?" To which further information is then provided to give a little history on our name change.
In an effort to unify American Advertising Federation chapters across the U.S., the AAF national governance implemented an organizational-wide directive that all chapters incorporate AAF in their names.
In 2007, the Phoenix Ad Club officially changed its name to the American Advertising Federation Metro-Phoenix. This decision was made to support our connection with other clubs across the county and solidify our affiliation with the national grass roots movement. So, when you become a member locally, membership on a national level is also included.
Speaking of membership, did you know that group membership is very affordable when you utilize our corporate membership option? Corporate members enjoy full National AAF membership as well as exclusive AAF Metro-Phoenix member benefits for up to five (5) staff members at a fee of $500-that's a savings of $250 over individual memberships. To become a member or renew your membership, click here.
As we work on restructuring the club at the local level, we understand that our local market is different from any other in the U.S. With that in mind, we are strategically rebranding the club to reflect our distinctive membership; after all, this is your club. Although the name has changed, our commitment to our membership is always top priority.
If you have any questions, I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
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Share Your Story
| | Let Your Voice be Heard
Do you have a news item you would like to share such as agency, industry or professional news? Submit your news item (up to 150 words) to news@aafmetrophoenix.com for possible inclusion in an upcoming issue of this newsletter.
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Member News
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Diana Barrows Named Partner at DWWMedia
Dave Warren, President and CEO of Tempe-based DWWMedia, announced last week the addition of new Partner and Creative Director Diana Barrows.
Barrows' resume includes serving on the Board of Directors of the American Advertising Federation Metro-Phoenix as well as the Phoenix Film Foundation. She brings over two decades of creative development experience to DWW clients.
"Diana's greatest talent, however, is bringing her passion to every video project," Warren continues. "Her passion is infectious for our clients, but even more so for our talented writers, graphic artists, photographers, lighting specialists, videographers, sound technicians, editors and production managers that bring e-Motion to each and every video we produce." For more information, visit the DWWMedia web site.
Holly C apps, Vice President, COX Media Selected for Valley Leadership Class AAFMP Executive Board of Directors Secretary/Treasurer, Holly Capps was recently selected as one of 56 members for the Valley Leadership's 33rd class. The Leadership Institute is Valley Leadership's legacy program designed to inspire a new generation of local leaders to understand and appreciate community service and diversity, work for the common good and empower others. Each year, approximately 50 individuals from diverse fields and backgrounds are selected through a competitive process to participate in the nine-month institute beginning in September and ending in June. Full press release. |
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Local & Regional News
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New Lifestyle Media Company CherylStyle Launched 
CherylStyle is a new lifestyle media company focused on entertaining. Owner Cheryl Najafi says, "Great meals may come and go, but it's the memories you make around the table that will last a lifetime."
Cheryl helps hosts create those memories by inspiring them to "Live The Moment"-injecting their own sense of humor, playfulness and creativity into entertaining. This fresh approach to celebrating empowers them to welcome people into their homes without the usual anxiety associated with planning a party.
The CherylStyle website launches on October 15th and Cheryl is in the process of publishing a book with the working title, "The Happiest Host Ever: panic less, play more and get your party on!"
CherylStyle's staff of 16 is headquartered in Phoenix. For more information, visit the CherylStyle blog.
Runbeck Graphics Sells Process Magazine to SW!TCH Studio
Runbeck Graphics, a leading provider of printmanagement services, announced today it has entered into an agreement to sell Process Magazine to SW!TCH Studio, a creative firm that specializes in publication design with offices in Tempe, AZ and New York, NY. Full story here.
Are more TV dollars going digital?
Donnie Williams, EVP and chief digital officer for Horizon Media, said some clients shifted an estimated 8% to 13% more of their media budgets toward premium digital platforms during the recent upfront. "It was a real land grab," Williams said, adding that "tons of money went through our organization to digital channels." MediaPost Communications/MediaDailyNews. Full story here.
KEXX Adds Dave Pratt for Mornings
KEXX 103.9 FM brings aboard radio veteran Dave Pratt, affectionately known as "The Morning Mayor," beginning August 15. Pratt had been distributing his morning show on www.daveprattlive.com for the past two months. Full story here.
Sports KTAR-620 AM to Flip Lineup According to Radio-Info.com, beginning in August, Doug Franz and Ron Wolfley are moving from mornings to afternoons, as ESPN Radio's Mike & Mike are being added to the morning slot. KTAR will also split up the current afternoon duo of John Gambadoro and Mark Asher, pairing Gambadoro with Dave Burns middays from 11 a.m.-2 p.m. Asher will remain with the Bonneville-owned station in an off-air capacity. For more information, visit http://ktar.com. Historic Route 66 Passport Honored with Tourism Award The Arizona Historic Route 66 Passport, spearheaded by the Historic Route 66 Association of Arizona on behalf of the Route 66 communities, recently received the distinguished Cooperative Marketing Award at the Governor's Conference on Tourism in Phoenix. Full story here. Business Marketing Association & AZ Tech Marketing Summit The Business Marketing Association (BMA) Phoenix and the Arizona Technology Council are hosting the annual Marekting Technology Summit on Thursday, August 25 at the Hilton Scottsdale Resort & Villas. The event agenda and registration information are available here. |
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National Advertising News
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The NFL's Return is Good News for TV
Fans aren't the only ones ecstatic over the National Football League's settlement with players that effectively ensures the end of a four-month lockout that threatened to derail the upcoming season: Broadcast and cable TV executives whose networks have pro football as a cornerstone of their programming lineup, as well as marketers and media buyers are poised for a "collective exhale," said Sam Sussman, SVP and director of sports activation at Starcom. Los Angeles Times. Full story here.
Five Tips From MTV's Study of Millennials' Digital Habits
MTV was Facebook's No. 1 fastest-growing brand last year. As we experienced this meteoric rise in social media, we were also madly studying our audience to understand their movements and behavior in the social space, or what we came to call their "digilife."
The study that emerged from that work turned over a plethora of fresh insights into what makes this generation tick (or should I say what makes this generation click). AdAge. Full story here.
AMC is Finding Few Agency Takers for "The Pitch"
Just weeks before pre-production is scheduled to begin, AMC's "The Pitch," a reality series about the ad world, has yet to sign an agency partner. The show's concept is to pit two to three agencies against each other to compete for a real world account. But shops reportedly have many concerns with the concept, including their personnel being on camera in a high-pressure situation; how clients will react; appearing unpaid in front of the camera; ownership of the ideas pitched; and lack of control over the final edit. Advertising Age. Full story here.
Vogue's September Issue Leads Fashion Pack With 584 Ad Pages
Most fashion magazines' crucial September issues are showing gains, although some are more substantial than others. AdAge. Full story here.
WPP and Publicis to Share Comcast Media
In a post-merger review, Comcast has split its $1.4 billion media account among buying and planning shops owned by Publicis and WPP. Publicis shops MediaVest and Starcom won Comcast accounts, while NBC Universal will be served by WPP's Maxus. Full story here.
Marketers Seek Mobile Moms
Smartphone-packing moms who are constantly on the go are a prime target for marketers, who are aware that many of the high-spending young women they recently pursued now have different interests and increasingly are dependent on their mobile devices. And mobility is the new element. "We've known about the opportunity of online moms for a while now, but then mobile technology came along and blew everything up," said Marshal Cohen, chief retail analyst at research firm NPD Group. Full story here.
Back-to-School Deals Start Earlier This Year
Retailers are promoting back-to-school shopping early this year, with companies including Kmart, Staples and Target making their pitches in early July or even June. With the economy uncertain and consumers pinched for cash, retailers are betting that shoppers will want to make save gas by making fewer shopping trips. Full story here.
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Sponsor News - Creativa
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How to Find a Shooter While Dodging a Bullet? 
A new client rode into town and you've got a shoot out at high noon? Relax partner! Reach into your holster and draw out the latest edition of Creativa Guides' directory of local commercial photographers: AZ11.
Here you'll find hired guns specializing in shooting everything from architecture to food, industrial to lifestyle-there's even one for Medical (just in case the miss's feels faint.)
You can be everybody's Huckleberry for free; courtesy of AAFMP and Creative. Just register at CREATIVA and we'll send you a copy!
Don't go it alone friend; hire a specialist. They'll make your shot and you won't meet your maker.
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Career News
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AAF Metro-Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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| AAFMP Media Partnership Program for Non-Profits |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment.
Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program?
AAFMP is now accepting applications for 2011-12. For more information, please visit the Media Partnership page on the AAFMP website to download an overview or to submit an application.
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| On the Move With the American Advertising Federation | | |
Nissan Sponsors 2012 National Advertising Student Competition
Over the last 38 years, nearly 150,000 future advertising professionals across the nationhave jump-started their careers through the AAF's National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry.
The AAF recently announced that Nissan Americas will be the sponsor of the 39th annual NSAC competition for AAF college chapter members to develop a marketing campaign and presentation. Student teams will pitch their campaign to a judging panel selected by the sponsor during the annual ADMERICA conference in Austin, Texas from June 2-5. To learn more, visit www.aaf.org/education.
Save the Date - Ad 2 Phoenix Ad Bash 2011 is Sept. 29
Come check out Ad 2 Phoenix's biggest party of the year - the Ad Bash!
Since last year was such a success, they will once again host the event at Talking Stick Resort at Casino Arizona! This time, it will be at Degree 270. There will be prizes, drink specials and food for a great time with networking. For more details, visit Ad 2 Phoenix.
Save Date for the SMG Diversity Exchange
The SMG Diversity Exchange, scheduled October 5, is designed to create a better understanding of the media agency planning and investment process for vendors, and encourage dialogue between minority and woman-owned media owners and media agency leaders. Click here for more information.
AAF MOSAIC AWARDS
October 6, 2011
The Roosevelt Hotel New York,
New York, NY
The American Advertising Federation's (AAF) Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. Entries are due to The AAF Headquarters by 5 p.m. EDT on June 17, 2011. Mosaic Award recipients will be honored at the 2011 Diversity Achievement and Mosaic Awards & Forum on Oct. 6, 2011, at The Roosevelt Hotel.
The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.
For more information on categories, criteria and past recipients, visit www.aaf.org/mosaicawards or contact Bruce Ford at bford@aaf.org.
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Join AAF Metro Phoenix TODAY!
| |  Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro-Phoenix also connects you to the entire advertising community here in the Valley (and nationally) and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. To become a member or renew your membership, click here. |
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