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THE PREZ SAYS...
R-O-You 
We've all heard of the term ROI (Return on Investment) and in today's economy it's become an even bigger factor in planning and decision-making.
But how do we measure the Return on You?
When discussing AAFMP membership, often heard are the questions "What's in it for me?" "What will I get out of it?" and "How will this benefit my company?"
Here at AAFMP, we've heard these questions loud and clear and are committed to increasing the total value of your membership. By developing exciting new programs, networking opportunities and offering even greater benefits for our membership; the question will no longer be "What's in it for me?" but "How can I not be a member?"
Here are some factors to consider when thinking about the return on your membership.
- Our goals are geared to providing tangible member benefits and opportunities, developing key educational and industry-related events and having fun in the process.
- With a diverse membership, AAFMP members have opportunities to:
- network and promote themselves and their business with other industry professionals (both professionally and socially)
- take part in educational workshops and programs
- keep up on evolving industry trends
- showcase their talents in the annual ADDY competition
To see a list of current benefits, click here. Also, local membership includes national AAF affiliation and access to national benefits.
It's said "you get out of life what you put into it," so your involvement is key in making our club the best. So get engaged, renew your membership, join a committee and finally, send us your feedback to let us know what we can do better.
I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
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Share Your Story
| | Let Your Voice be Heard
Do you have a news item you would like to share such as agency, industry or professional news? Submit your news item (up to 150 words) to news@aafmetrophoenix.com for possible inclusion in an upcoming issue of this newsletter.
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AAFMP News
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AAFMP Salutes Duncan Jennings Scholarship Winners
AAF Metro Phoenix and friends of Duncan T. Jennings established the Duncan Jennings Memorial Scholarship Fund in 1983 to provide scholarships to students majoring in an Advertising, Journalism, or Marketing degree program at Arizona State University, University of Arizona or Northern Arizona University. These gifts are given in memory of an outstanding community leader and advertising professional, Duncan Jennings who was interested in the education of young people seeking advertising careers. AAFMP is proud to celebrate the 2010 scholarship recipients from:
- ASU: Brett Hutchinson/Marketing & Finance, and Jackie Smith/Marketing
- NAU: Gabriela Barillas-Longoria/Advertising, and Mejan Osteen/Advertising
- U of A: Alex Benjamin Feldman/Marketing
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Local News
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Channel 15 Hires GM Anita Helt
KNXV-TV has named a new vice president and general manager in Phoenix to its Scripps-owned ABC affiliate, Channel 15. Anita Helt started in June, replacing Janice Todd, who led the station from 2005 to early this year. Read more ...
New Web Site Helps Moses Ansell Shine 
From 360-degree virtual tours of its unique office to video bios that capture employees' flair, Moses Anshell has unveiled a new website that better
reflects its push into digital marketing.
The website, www.MosesAnshell.com includes case studies that spotlight the agency's work -- and why it works -- and shows why Moses Anshell has a national reputation for its creative.
A partnership with a leading interactive firm helped mold the new site, which recently launched. Earlier this year, Myriad Interactive moved into Moses Anshell's downtown Phoenix office.
Moses Anshell's national clients continue to benefit from Myriad's expertise. Created in 2003, Myriad specializes in Internet strategy, graphic design and interactive development. Other recent projects include corporate websites, iPhone applications, microsites and on-demand video portals. Myriad works closely with Moses Anshell's internal digital team, expanding the interactive services MA already provides for its clients.
To learn more about Moses Anshell, visit www.MosesAnshell.com or call (602) 254-7312.
Late Radio Host Bill Austin Honored
Late Phoenix radio personality Bill Austin is being memorialized through the creation of a nonprofit called spiritandword.org. Austin died a year ago after a bout with cancer. The charity includes an online resource for people of all faiths. Phoenix Business Journal (6/2) Read more ...
Gilbert Art Walk - Photographer Plans to Launch Monthly Event
Seventy artists have lined up to participate, some of whom are regulars in Phoenix, Chandler and Mesa art walks. The artworks will strictly be juried art in artistic mediums, such as sculpture, painting, jewelry, digital art, photography... Arizona Republic, Srianthi Perera (6/8) Read more ... |
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National Advertising News
| | FTC Looks Into Google's Business Practices
The U.S. government is reportedly set to begin a broad probe into Google's business practices, with an eye to examining the company's dominance in the search engine and search advertising sector. The Federal Trade Commission is expected to serve civil subpoenas to Google, launching an investigation that could take over a year to develop, according to this article. Wall Street Journal, Thomas Catan and Amir Efrati (6/24) Read more ...
Report: Cable Could Eclipse Broadcast This Upfront
The cable upfront is on track to come in at about $9.4 billion this summer, which, if that's the case, would be the first time cable's upfront enjoyed a bigger take than the broadcast TV version. Large cable groups, according to this report, were selling 20% to 25% more in volume, and price increases are said to be ranging from the high single digits on a cost-per-thousand basis to the high teens. Broadcasting & Cable, Jon Lafayette (6/12) Read more ...
Panel: Brand Marketing, Publishing Lines Will Continue to Blur
Content created by brands and that of media outlets one day will be difficult to tell apart, according to a panel of marketers from SAP, American Express and General Electric at the Digitas NewFront conference. However, brands aren't always comfortable with creating content, especially for social media, because they are "used to control and it's hard to give that up. And speed is difficult too," said Beth Comstock, chief marketing officer of General Electric. Adweek (6/9) Read more ...
10 Great Interactive Magazine Ads
"Magazine advertising looks increasingly quaint these days in the ever-more-flashy world of social, mobile, TV and cinema. But some print ads aren't just sitting there looking foolish," writes Adweek's Tim Nudd, who provides a look at 10 that do everything from inflate an actual airbag to allow the reader to tighten what looks like a real bra. Read the whole story... Adweek, Tim Nudd (6/9) Read more ...
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| The Social Connection | |
10 Reasons Why PR Pros Should Use Social Video
I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content.. MediaPost Video Insider, David Murdico (6/17) Read more ...
LinkedIn Privacy Changes Point to Social Ads
LinkedIn hinted at introducing its version of social ads in announcing upcoming privacy policy updates. The online professional network said one of the planned changes would let the company share a user's recommendations, companies they follow and other actions within "a commercial context such as an ad." ... Social Media Marketing Daily. Mark Walsh (6/14). Read more ...
The Serious Business of Social Games
According to Facebook, more than 290 million people regularly play social games online. Fifty-three percent of Facebook users login specifically... Social Media & Marketing Daily, Mitchell Reichgut (6/2) Read more ...
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Career News
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| | AAF Metro-Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Free listings are posted for 30 days. Members may submit job descriptions directly to president@aafmetrophoenix.com.
AD 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
LinkedIn Viewed as Most Valuable Social Network
Facebook remains the most frequently used social network, but LinkedIn has become the most valued, according to a recent study by ROI Research and sponsored by Performics, which found that 70% of the 2,997 survey participants log into Facebook at least once daily, compared with 20% on LinkedIn. But 59% of LinkedIn users said it is the most important site to have a profile on. MediaPost, Laurie Sullivan (6/9) Read more ...
LinkedIn Adds Job Button
Facebook in the last year has used a set of social plug-ins, including the "Like" button, to extend its reach across the Web. Now, LinkedIn is planning to introduce a professional plug-in to let people apply for jobs on third-party sites with information from their LinkedIn profiles. ... Social Media & Marketing Daily, Mark Walsh, (6/2) Read more ...
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| On the Move With the American Advertising Federation | | |
AAF MOSAIC AWARDS
October 6, 2011
The Roosevelt Hotel New York,
New York, NY
The American Advertising Federation's (AAF) Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. Entries are due to The AAF Headquarters by 5 p.m. EDT on June 17, 2011. Mosaic Award recipients will be honored at the 2011 Diversity Achievement and Mosaic Awards & Forum on Oct. 6, 2011, at The Roosevelt Hotel.
The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.
For more information on categories, criteria and past recipients, visit www.aaf.org/mosaicawards or contact Bruce Ford at bford@aaf.org.
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Join AAF Metro Phoenix TODAY!
| |  Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
Being a member of AAF Metro Phoenix also connects you to the entire advertising community here in the Valley and provides great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. Click here to become a member |
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