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THE PREZ SAYS...
AAFMP Prepares to Turn Up the Heat 
Well now that Spring is close to an end we can all look forward to enjoying another summer here in the Valley of the "Blistering" Sun. Luckily we've enjoyed a few cooler days where it seemed like we were reverting back to an Arizona winter. But like all good things, they must end and I personally can't wait for the awesome monsoon lightning displays.
Traditionally summer is a time for taking those well-deserved vacations and taking things a little easier. Not the case here at your Ad Club! We'll be hard at work all summer long implementing exciting initiatives and changes to the club. And with the approval of your new Board of Directors, we are now ready to turn up the heat and shape the club into an organization that you and the advertising community will be proud to belong to.
Our first ADDY® Advisory Committee meeting was a great success. Attended by top creative leaders, we received valuable insights on how we can make our ADDYs a competition everyone can be proud to participate in. This will be ongoing discussion to help our ADDY committee with planning and making this year's event a win-win. Speaking of winners, congratulations to our local agencies and students whose entries made it to the National competition (we'll have to wait until the National ADDY Show on June 4 to see if they take home GOLD, let's keep our fingers crossed!)
Your engagement is key into helping us reinvigorate the club. So get involved, take a few minutes away from your summertime pool lounging, sun tanning or sun hiding to join a committee (any time you can give is greatly appreciated), attend our general membership forum where your input can be heard or just shoot us an email and let us know what we can do better.
I can personally be reached at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are welcome.
Best,
Mark Anthony Munoz
AAFMP President
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
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2011/12 Board of Directors
| | With resounding approval from the General Membership, we are pleased to welcome to the 2011/12 AAF Metro Phoenix Board of Directors. Each Director has made a commitment to revitalizing the ad club to assure it offers relevant benefits to its members, strong programming, and fun networking events.
EXECUTIVE LEADERSHIP: President: MARK MUNOZ, RIPE Creative Vice President: TED ANDERSON, Anderson Advertising & Public Relations 2nd Vice President: DD KULLMAN, CherylStyle Treasurer: HOLLY CAPPS, Cox Media Immediate Past President: PAMELA LOUGHMAN, PALO Marketing Group
DIRECTORS: ARACELI DE LEON, Telemundo; BETH WORSHAM, KPNX 12 News; BOB CASE, The Lavidge Company; CAM HUYNH, Complete Print Shop, Inc.; DIANA BARROWS, Diana Barrows Associates; FRASER ELLIOTT, Cramer-Krasselt; GARY HUMBERT, Cox Media; GIL MEJIA, The Art Institute of Phoenix; HEATHER CAMPBELL, Intel Corporation; KAREN HALLGRIMSON, Tango Media ; LIAM O'MAHONY, City of Chandler Recreation Division; MIKE MALL, The Phoenix Business Journal; PETER BORNS, Ryley, Carlock & Applewhite; and STAN YAMAMOTO, Park&Co.
Special thanks to the outgoing 2010/11 Directors for their commitment and contributions to AAF Metro Phoenix: SUSAN BOLIN, Lambchops Studio; SUSANNAH FIELDS, RIPE Creative; STEVEN HARPER, ASU; JOE KELLY, Triad Consulting; JENNIFER KUSH, The Phoenix Business Journal; CINDY MEAUX, Arizona Newspapers Association; MATTHEW WILSON, Knoodle; MIKE RODGERS, Defero USA; and, JASON STEARNS, Clear Channel Outdoor. |
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Local Agency News
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PHOENICIANS WIN A COVETED NATIONAL ADDY
Will an AAF Metro Phoenix member take home the GOLD at the 2011 National  ADDY® Competition? The American Advertising Federation (AAF) confirmed that two local agencies, and one student from The Art Institute of Phoenix, have made the national ADDY winners list. HAPI made the winners list for its "World Cup Beer Groupings" newspaper print ad developed for Rose & Crown British Pub. Riester won an ADDY for their "When I Grow Up" radio spot produced for the Arizona Milk Producers. And Kyle B. Wheelock's work on "Dive Publication" Editorial Spreads is a Student ADDY winner. All national ADDY winners will be honored, and their award designation (Gold, Silver or Bronze) announced, live at the AAF ADMERICA! convention on June 4 in San Diego, CA.
O'NEIL PRINTING
 A proud sponsor of the 2011 ADDY Gala, O'Neil Printing has a long tradition of caring about customers, the community and its employees, as well as an ongoing commitment to the innovative use of technology. It's no wonder that O'Neil is known as Arizona's 'traditionally innovative' printing company. O'Neil Printing offers high-quality scanning and pre-press capabilities. Check them out at www.oneilprint.com.
 PARK&CO NAMED TOP TEN PHOENIX BUSINESS
AAF Metro Phoenix member, Park&Co, received a tremendous honor on May 21, 2011. The Greater Phoenix Chamber of Commerce recognized their work as a growing Arizona business, among nine other companies, during its annual IMPACT Awards at the Arizona Biltmore. Read more.
The IMPACT AWARDS recognize enterprising small business owners who have made an impact through community involvement, innovation, company culture or response to adversity.
JANET AULT LAUNCHES NEW WEB SITE
Janet Ault, the national voice over artist living in Scottsdale, AZ takes a page out of the advertising manual this month with the launch of her new branding initiative. The fresh new theme, graphics and demos capture the essence of what clients who work with her have come to expect and some surprises, too. Check her out at janetaultvoice.com and get a little inspired yourself! |
| The Local Buzz | |
PHOENIX SPORTS TEAMS PLAYING CATCH-UP WITH SOCIAL MEDIA
Phoenix's pro sports teams - with the exception of the Phoenix Suns - don't rank very well when it comes to attracting social media followers, but they are trying to improve those numbers. Read more: Phoenix sports teams playing catch-up with social media | Phoenix Business Journal Phoenix Business Journal - by Mike Sunnucks, Date: Friday, May 13, 2011, 9:00am MST, Jim Poulin/The Business Journal
LPGA IS WORKING ON DEAL IN VALLEY
Mike Scanlan, manager of public relations for the LPGA, said Monday that an announcement could come by the end of the summer and, "all in all things look very positive for us to return to Phoenix. I'd be shocked if we weren't back there next year. AZ Central.com (5/10)
BUD LIGHT PART OF 'AMERICAN DREAM' "I call it that Americana effect," said Ray Arvizu, president of Arvizu Advertising and Promotions, a Phoenix marketing firm that specializes in the Latino market. "People feel like it's a well-known national brand. It makes them feel good. AZ Central.com (5/3)
BE INCLUDED IN THE LOCAL BUZZ... Care to toot your own horn? Send your company press releases to president@aafmetrophoenix.com
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National Advertising News
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ARBITRON DEMOS E-DIARY METRICS PROJECT
Arbitron SVP/Marketing Bill Rose and VP/Diary & National Product Management Brad Feldhaus explained Project Leapfrog, an "experimental approach" to measuring midsized and diary markets by using Web and mobile surveys instead of paper diaries. Feldhaus told Radio Ink that Arbitron was attempting to "set up a survey process that's more in tune with the preferences of the population. Read the whole story Radio Ink, Around the Net (5/18/11)
FACEBOOK'S 'JAW-DROPPING' CONTROVERSY A long-brewing mystery in Silicon Valley just exploded. And it's not good for the social networking giant (at all). Facebook secretly hired a PR firm to plant negative stories about Google, says Dan Lyons in a jaw dropping story at the Daily Beast. Leaked emails seem to tell sordid tale. TechCrunch (5/12)
GREY GOOSE TV "REUNION" IS MEANT TO BOOST FACEBOOK PRESENCE
For its summer campaign, Grey Goose vodka is using its "Reunion" TV spot to generate "likes" and build traffic on its Facebook page, which will offer invites to special events, cocktail recipes, entertaining tips and an app to get in touch with friends. The black-and-white TV ad from @radical.media is set to the Rolling Stones' classic "Miss You," and directs viewers to its Facebook page, instead of the brands own site. MediaPost/Marketing Daily (5/17)
iPAD USERS ENGAGE LONGER WITH PUBLICATIONS THAN ON WEB Tablet users spend more time reading publications than readers of newspapers on the Web, according to TigerSpike, whose clients include The Economist. "Average app engagement time is 30 to 34 minutes, "according to the agency's managing director, Nic Newman. "Page views is five times the average for the publications consumed on the web," Newman says. Read the whole story... Around the Net (5/18/11)
WHAT SOME STATISTICS WON'T TELL YOU ABOUT TWITTER By Catharine P. Taylor. While we're all busy dumping on Twitter, let's get down on it for something other than its business model, namely...More SocialMedia & Marketing Daily (5/12)
LUXURY BRANDS KEEP CONSUMERS AT ARM'S LENGTH ON SOCIAL MEDIA
Cultivated aloofness seems to be serving luxury brands well even in social media, according to research by ad agency Wong, Doody, Crandall, Wiener. Consumers with an appetite for the brands seek out their Facebook pages, even though the brands rarely respond or attempt to interact. "Luxury brands could probably charge [consumers] to be fans without losing too many," said Bob Wiener of WDCW. Adweek (5/11)
P&G GIVES RETRO PACKAGING A SPIN Procter & Gamble is selling its Tide, Bounce and Downy laundry products in retro-themed packaging at Target stores in May. The nostalgic packaging harks back to Tide's launch in 1946. Downy launched in 1960 and Bounce debuted in 1972. Adweek/AdFreak blog (5/17), and The Cincinnati Enquirer (5/17)
SHERYL SANDBERG'S AD PLAN IS PAYING OFF FOR FACEBOOK Facebook, under chief operating officer Sheryl Sandberg's leadership, has made a success of its social ad concept. The social network in 2010 generated about $2 billion in revenue, despite the ads being clicked by just one-half of 1% of users, and this year could double sales. The ad moves are part of Sandberg's effort to "scale" Facebook, in preparation for a potential blockbuster IPO. Bloomberg Businessweek (5/12)
MCDONALD'S LOOKS TO TWEETERS FOR INSPIRATION Inspired by what it believes is a perfect combination, the fast-food company is asking tweeters to get together and describe -- in 140 characters or less -- why they are a perfect pair. At stake, a $10,000 prize -- $5,000 in cash and $5,000 in vacation vouchers -- just in time for summer...Read the whole story by Aaron Baar (5/18). |
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KEWL Stuff: Ad Campaign, Website and Promotional Launches
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MITSUBISHI'S OUTLANDER SPORT AND OUTLANDER
By Amy Corr, MediaPost's Out to Launch, (5/18)
I have a hard time watching "Ice Road Truckers," fearing for the safety of the men and women who risk their lives driving big rigs on dangerous roads. This ad for Mitsubishi's Outlander Sport and Outlander was equally rough to watch. The brand brought these two vehicles to Yungas Road in Bolivia, aka "Death Road," to demonstrate the traction and maneuverability provided by the duo's all-wheel drive system. It's the first commercial ever to be shot on "Death Road." This 90 second spot shows how close to the edge drivers are on the 43-mile stretch of dirt road, without guardrails to protect them. Add rain and nearby waterfalls to the mix, and you can see how the road got its nickname. Did I mention it's two lanes, even though it's only configured as a single-lane road? See the ad here, created by 180 Los Angeles. In addition, try to test-drive the road online if you dare.
RANDOM IPHONE APP OF THE WEEK: MCCANN ERICKSON SAN FRANCISCO CREATED GRAFFCITY
An app that lets you graffiti walls, cars and entire buildings without that whole breaking-the-law thing getting in the way. Users can choose the spray can or finger paint option, along with varying brushes and colors. Augmented reality allows users to use their iPhone or iPod Touch just as they would an aerosol can to virtually tag any wall or surface selected. Tags are saved just as the artist creates them and are viewable to anyone who has the app. Tags can be uploaded to a GraffCity profile, a Facebook profile, or emailed. The app is available for free from the App Store. Check it out here.
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Career Opportunities
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TAKE YOUR TIME DEVELOPING YOUR PERSONAL BRAND
Rome wasn't built in a day and either will your personal brand, reputation or business. Trying to rush it will only hurt your job search. To get this useful advice and many other helpful career resources, visit www.CAREEREALISM.com. (Posted: 5/11)
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Job Boards
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AAF METRO PHOENIX JOB BOARD
The AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Members may submit job descriptions directly to president@aafmetrophoenix.com. Free listings are posted for 30 days.
AD 2 PHOENIX JOB BANK
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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| AAFMP Media Partnership Program For Non-Profits |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for 2011-12. To schedule an introductory meeting, please email president@aafmetrophoenix.com.
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| On the Move with the American Advertising Federation | |
SUMMER FUN BEGINS HERE If you haven't had the opportunity to experience the new Spanish Fly Mexican Beach Club in Scottsdale, you won't want to miss our June Ad 2sday event!
Date: Tuesday, June 21
Time: 6:00 - 8:00 PM
Location: Spanish Fly Mexican Beach Club, 4341 N. 75th St, Scottsdale (map)
Spanish Fly, the new outdoor pool/bar/restaurant in Scottsdale, replaced Drift, in March. Spanish Fly includes an open air bar and restaurant with an outdoor pool surrounded by VIP cabanas and beds.
Come and kick off the long hot summer with your friends from AAF Metro and Ad 2 Phoenix. While you're busy catching up, enjoy an extended Happy Hour with chips and salsa.
AAF MOSAIC AWARDS
October 6, 2011
The Roosevelt Hotel New York, Newy York, NY
The American Advertising Federation's (AAF) Mosaic Awards acknowledge those companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. This annual initiative recognizes successful integrated multicultural marketing and diversity efforts that demonstrate the spirit of AAF's Mosaic Principles and Practical Guidelines. Entries are due to The AAF Headquarters by 5 p.m. EDT on June 17, 2011. Mosaic Award recipients will be honored at the 2011 Diversity Achievement and Mosaic Awards & Forum on Oct. 6, 2011, at The Roosevelt Hotel.
The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.
For more information on categories, criteria and past recipients, visit www.aaf.org/mosaicawards or contact Bruce Ford at bford@aaf.org.
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Join AAF Metro Phoenix TODAY!
| |  Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts.
It's easy to join. Click here to become a member |
Member Benefits
| | FREE Subscription to process Magazine
process magazine, a quarterly publication covering key people and businesses in the regional Southwest, invites AAF Metro Phoenix members to receive a free subscription.
It's easy to get started. Just click here and you'll be on your way to staying informed on advertising, design, printing, interactive, public relations and photography services. |
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