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Change can only start with a first step ... and we've started walking
Exciting changes are in the works at your AAF Metro Phoenix (AAFMP) ad club! We're working on a multitude of initiatives to ensure you, our members and the ad community are getting what you want from the club.
A few of the items we're working on:
A re-brand is in the works to better represent members and the local ad community. We'll also be hosting a new member drive and are developing more tangible member benefits and events.
A thorough review will also be conducted to streamline club operations and address any issues. Also, club bylaws will be reviewed and updated to better reflect current member needs.
Our new board takes office this month. Currently we're reviewing board nominations and conducting interviews. There are some great candidates in the mix.
Let your voice be heard - make our club even better!
So how can you be a part of building a better ad club? A series of ongoing conversations are scheduled to ensure our membership has input in all we do. Your involvement is key - so let your voice be heard.
ADDY® Advisory Council
Friday, May 6, 2-3 PM at Blade Editorial - An open forum for input and constructive feedback about what changes you'd like to see for next year's ADDY competition and awards Gala.
- Open to all ADDY entrants and ADDY gala sponsors
- Blade Editorial is located at 3033 N. Central Avenue, Suite 440, Phoenix
- Seating is limited; please RSVP to president@aafmetrophoenix.com
President's Advisory Council
Friday, May 20, 3-4 PM at [location TBD] - A forum for agency leaders to offer constructive feedback to help improve club operations and member benefits. Suggestions will be used to modify how the club operates.
- Open to agency owners/leaders
- Seating is limited; please RSVP to president@aafmetrophoenix.com if you'd like to attend.
Member Advisory Council Date/Location TBD - A forum to help identify areas for improving programs and events, as well as operations and member benefits.
- This event is open to everyone - you don't need to be a member to participate.
- Get involved! Volunteer to help out at our next event or join a committee.
- We'll need a head-count to determine venue requirements, please let us know you're interest. Send an email to president@aafmetrophoenix.com so we're able to secure an adequate venue and date.
Please let us know what's on your mind, and how you'd like to get involved. As always, your feedback is encouraged and most welcomed. I can be reached directly at president@aafmetrophoenix.com.
Mark Anthony Munoz AAFMP President-Elect
  
Visit the AAFMP social media sites regularly for updates on programs, upcoming events, agency news and industry developments!
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Local Agency News
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RIPE Creative Named a Finalist in 2011 BBB of Greater Arizona Business Ethics Awards Competition
Five Arizona companies will take home awards next month during the Better Business Bureau 10th Annual Ethics Awards ceremony at the Arizona Biltmore Resort and Spa on May 26.
RIPE Creative has been selected as a finalist in Category I- 1-10 employees for their outstanding customer support and community service. The RIPE team is honored to be on the 'short list' with so many respected companies.
The awards program recognizes businesses that maintain a commitment to ethics and trust in the marketplace. RIPE Creative is owned by Mark Munoz and Susannah Fields. The agency's specialties include: Brand Strategy/Development, Illustration, Publication Design/Redesign and Corporate Communications.
RIPE Creative was a corporate sponsor for this year's ADDY® Awards competition. Denise Resnik & Associates Changes Name and Logo 
Denise Resnik & Associates, who recently celebrated 25 years of business in Phoenix, has changed their name and logo. The company will now be called DRA Strategic Communications. Clear Channel Outdoor Digital Properties
Raise Funds for Japan Relief Effort  As part of its ongoing effort to support charitable organizations and public safety groups, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has partnered with select organizations across the country on digital initiatives to raise public awareness and encourage donations for the people of Japan after the devastating earthquakes, tsunami and aftershocks. "The effects of the earthquake and tsunami in Japan have been devastating on the entire Pacific Region. Our digital properties have proven to be an extremely effective means of capturing the public's attention, and we hope that by donating space on our properties across the country, we were able to help drive donations to support the American Red Cross's efforts in the area," said Ron Cooper, President and CEO, Clear Channel Outdoor. Press Release
Dave and Sam PR Celebrates 5-Year Anniversary
Full-service creative studio, David and Sam PR , is celebrating five years in business and in achieving the vision set out by founders, David Eichler and Sam Alpert: to create a place where people genuinely want to work every day. The company was recognized as a 2011 OBIE Awards finalist by the Outdoor Advertising Association of America (OAAA) for My Sister's Closet's iconic "Sell Your Sole" billboard campaign. Press Release
Park&Co Named Finalist in 24th Annual Impact Awards
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For more than 20 years, the Greater Phoenix Chamber of Commerce has honored the accomplishments of businesses and the impact they've made on the greater Phoenix business community with their IMPACT Awards program. This annual event recognizes enterprising business owners who have made an impact through community involvement, innovation, response to adversity and company culture. This year, Phoenix agency, Park&Co has been named a finalist in the prestigious annual competition. The agency, noted for its niche of 'sustainable storytelling' earned the distinction with their ads for the international "Water-Use it Wisely" campaign, Maricopa County "Bring Black Blue" clean air campaign and Coca-Cola's Eco-driving initiative. The Impact Awards ceremony will be held on May 19th event at the Arizona Biltmore Resort & Spa. More information .
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| The Local Buzz | | Ironwood Lithographers and Heritage Graphics Merge
Two Phoenix-based Consolidated Graphics, Inc (NYSE: CGX) companies have merged operations. Ironwood Lithographers and Heritage Graphics will combine their complementary graphic communication capabilities to provide an even greater range of services to their clients.
"We decided to merge the two companies together in order to enhance the value that our customers receive and enhance operating efficiencies," said Joe R. Davis, chairman and chief executive officer of Consolidated Graphics. "Both companies were profitable and thriving independently in a difficult economy, and combining the two entities will allow Consolidated Graphics to maximize our service offerings in Arizona and throughout the Southwest region of the country." Press Release
Magic Johnson Buys 3 Phoenix Radio Stations
Earvin "Magic" Johnson, NBA Hall of Famer, and Yucaipa Cos have purchased three Phoenix radio stations from Atmor Properties Inc. The FM stations, Spanish-English pop station 95.1 KVIB; hip-hop station 98.3 KKFR; and alternative station 103.9 KEXX will operate under the Riviera Broadcasting LLC name. More information (Phoenix Business Journal, 4/12).
Ad 2 Phoenix Joins Annual Lucky Ducky Derby to Support Non-Profit  Ad 2 Phoenix is participating in the 24th Annual Leslie's Lucky Ducky Derby of Arizona to raise funds for their public service client, The Phoenix Conservatory of Music. The duck race will take place May 7, 2011 from 11am - 2pm at the Scottsdale Waterfront.
The Phoenix Conservatory of Music is a non-profit organization that helps underserved, low income community children through music. Ad 2 Phoenix is assisting the organization with their advertising and marketing needs as part of their annual public service project.
For only $5, you can help Ad 2 Phoenix support The Phoenix Conservatory. And, if your duck makes it across the finish line, you could win $10,000 cash!
Click here to adopt a duck today, and change the lives of children forever! Get more information about the Lucky Ducky Derby.
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to president@aafmetrophoenix.com
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National Advertising News
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Starbucks and MTV Launch Mobile Photo Sharing App
Two retail giants, Starbuck and MTV, have decided to take advantage of Instagram--a new photo-sharing mobile app--to offer fans exclusive behind-the-scene views that can be easily shared across social media platforms. According to Mashable, within the first week, the iPhone-only app garnered 100,000 registrations and by week 10, 1 million users had signed up for the service. At present, the platform has more than two million registered users, who upload around 290,000 photos per day. Article by Nichole Stanley. (360 Digital Influence, Ogilvy Worldwide, 4/2).
Social Browser Flock Shuts Down Flock, the social browser created by a Menlo Park startup of the same name and run by CEO Shawn Hardin, shut down on Tuesday, April 12. Flock boasted of having 10 million people worldwide using its browser to easily keep track of and share posts on a number of social networks, including Facebook and Twitter. A notice on the company's website said support for the browser will end on April 26. (Story in San Jose Business Journal, 4/12).
Ad Spending Heading Up The Wall Street Journal has reported U.S. advertising spend is going to rise 2.5% to $155.2 billion this year driven by financial, retail and automotive sectors. Still, according to Public Groupe's SA ZenithOptimedia, it will take several years before spend reaches pre-recession levels.
Facebook Rolls Out Community Site Aimed at Creatives In an effort to establish relationships with creative directors, Facebook has launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called "Facebook Studio" and is a platform aimed at agencies, PR firms and media strategy companies. Complete details in Ad Age Digital (SmartBrief, 4/19).
New Aflac Duck Voice Announced Dan McKeague, a 36-year-old father of three, has been selected to take over as the voice of the insurance company's famed duck icon in commercials.
View the video as Dan interviews for the position and receives the news he's been selected to be the official Aflac voice.
New Morgan Spurlock Film
"POM Wonderful Presents: The Greatest Movie Ever Sold" - a whole movie about advertising, all funded by endorsements. |
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AAFMP Calendar of Events
| |  Save the Dates Here's a calendar recap of AAFMP upcoming events: Friday, May 6: ADDY Advisory Council
Location: Blade Editorial, 3033 N. Central Ave.,
Suite 440, Phoenix (map) Time: 2-3 p.m.
Friday, May 20: President's Advisory Council
Location: TBD
Time: 3-4 p.m.
Member Advisory Council
Location: TBD Time: TBD
June 1-4: ADMERICA
ADAMERICA National Advertising Convention in San Diego
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Job Boards
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AAF Metro Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. All employment listings must include a date and email address for candidates to respond directly to your company. Members may submit job descriptions directly to AAFMP President, Mark Munoz. Listings are posted for 30 days.
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's Job Bank is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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On the Move with the
American Advertising Federation
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AAF Weighs in With Supreme Court on Commercial Speech The American Advertising Federation recently filed an amicus brief with the U.S. Supreme Court in a significant commercial speech case. The brief was filed jointly with the ANA and 4As.
The case raises important issues of what constitutes commercial speech, and the lengths to which the government can go to restrict First Amendment rights through redefining information used for advertising and marketing as a commodity to be regulated. While the specifics of this case deal with pharmaceuticals, it carries implications for any marketer that collects and uses information to target specific audiences. Read more.
Candid Conversations Hear firsthand what it really takes to have success in the advertising industry. Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on: vendor success stories, an in-depth presentation on supplier diversity, relationship building techniques and identifying available industry associations and resources. Webinars are led by supplier diversity professionals from the country's top ad agencies and are open to everyone. Click here for more information. AAF District 12 NSAC Finalists Named
The Art Institute of Phoenix, led by advisors Bobra Crockett, Peter Halifax and Gil Mejia, were among select student teams competing for the American Advertising Federation Nationa l Student Advertising District 12 Competition. Schools from Arizona ,Colorado, New Mexico, Utah and Texas competed for the District 12 crown. The Phoenix Art Institute student team was led by Jason Bean, Montana Mambly, Danielle Maddux, Tim Moore, Mike Nieman, and Wendy Pearson. The team received high grades for creativity, strategy, and the quality of their presentation. One of the District 12 NSAC judges said "the experience this weekend was fantastic...representatives from JC Penny, this year's NSAC sponsor , were overwhelmed with the students passion, energy and professionalism. We learned as much from the students as hopefully they learned from us. I shared this wonderful experience with our CMO this morning...and (he) can't wait to see the work and effort of all the teams."
University of Texas, El Paso, has been selected to represent District 12 at the National NSAC competition in San Diego, June 2-3, at the ADAMERICA AAF National Conference. NSAC Recruiters Meet & Greet AAF members and guests at this year's AAF National Conference are invited to a special reception to meet the student NSAC teams on Friday, June 3 from 4 - 6 p.m. at the Hilton San Diego Bayfront, One Park Boulevard, San Diego, CA. The NSAC Recruiters Meet & Greet will give companies the chance to meet and explore career opportunities with the national finalists of the National Student Advertising Competition (NSAC). These students have been judged to be the best by the nation's top advertising executives in their district competitions. Students will have the opportunity to learn about internships and career opportunities from recruiters representing some of the nation's top advertising, marketing and communications companies. To learn more about ADMERICA! 2011, please visit www.admericaaaf.org. For questions or more information about recruiter packages, contact Candace Elliott at celliott@aaf.org.
Speakers Announced for AAF National Convention: ADAMERICA 2011 The AAF National Conference, held this year in San Diego, June 1-4, brings 
together all aspects of the advertising industry. This year's conference will be the first ever U.S. conference focused specifically on the impact of advertising & culture.
Presentation topics will focus on: · New ways of communicating through social media · Diverse markets' impact on business · Innovative insights into creativity and business solutions All AAF members are welcome to attend. Complete details on speakers and registration.
San Diego Ad Club Announces Interactive Day at ADAMERICA 2011
The San Diego Ad Club, host for this year's AAF National Conference, has coordinated a special Interactive Day full of digital knowledge and networking for AAF members. Speakers include: · Mike Randall (VP Sales, Facebook)
· Josh Rose (EVP, Digital Group Creative Director, Deutsch, LA)
· Warren Webster (President, Patch Media)
· Sam Sebastian (Director, Local & B2B Markets, Google, Inc.)
The $199 all-day pass includes two keynotes, four seminars, closing panel discussion, trade show, continental breakfast, lunch, afternoon break and happy hour (appetizers plus one drink ticket). Online registration and complete information is available at http://www.interactivedaysandiego.com/.
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Business Resources
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Always Being Available May be Killing Your Business
You know it as part of business 101--always be there for the customer. You are supposed to always be at their disposal, immediately providing your service to them. In other words, the world of business has taught you that you should sacrifice everything for the customer. But should you really?
Read why author Mike Michalowicz believes unavailability may be the key to your success. Complete story. (Smartbrief, 4/6)
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for 2011-12. To schedule an introductory meeting, please email president@aafmetrophoenix.com.
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Member Benefits
| | FREE Subscription to process Magazine
process magazine, a quarterly publication covering key people and businesses in the regional Southwest, invites AAF Metro Phoenix members to receive a free subscription.
It's easy to get started. Just click here and you'll be on your way to staying informed on advertising, design, printing, interactive, public relations and photography services. |
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