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THE PREZ SAYS...
The end of the fiscal year is upon us and I applaud the efforts of this year's Board of Directors who have made significant foundational changes to the infrastructure of club operations. A new accounting firm and accounting principles are in place to assure sound fiscal practices. A professional media planning/buying service oversees the AAF MP Media Partnership Program which works to secure media for non-profit organizations as part of our community service project. A new Sponsorship Program launches this month to include a student scholarship program that is open to all advertising and communications students at the college level. We have polled the members on numerous occasions and reformatted the monthly member programs to better meet your expectations.
The eNewsletter has received positive feedback and we've stepped up general communications to the industry at large. This year's ADDY® winners and ADDY Gala were proactively promoted to the media in advance of the event - complete with the Winners List - and received tremendous media coverage. And, at your request, AAFMP's high-cost luncheons have been balanced with new and emerging Mix It Up! Networking events and Educational Workshops. Finally, the new awards for Creative Director of the Year, Photographer of the Year, and the People's Choice were met with resounding enthusiasm.
What is the future of the Phoenix ad club? Well, the club still has a lot of work to do to assure that member benefits and programs are both timely and relevant. And we're taking a look at whether the ADDY Gala format meets the expectations of the agencies. Creative Directors will soon receive an invitation to attend a planning session for next year's ADDY event to tell us how you'd like your ADDYs to be run, including selection of judges, submission process, awards/trophies, and the Gala presentation. AAFMP will implement all the details but the advertising community will have a strong hand in guiding the process.
Mark Munoz, owner of Ripe Creative, is your incoming president for 2011/2012 and the new Board of Directors take office in May. The club is actively seeking members of the advertising community who will serve as advocates for the betterment of the club and assume an active role as a catalyst for change in the upcoming year. This is NOT an advisory position, but rather an action-oriented board who are empowered to oversee committee work and make a positive impact. If you would like to be part of evolution of AAF Metro Phoenix, and/or perhaps serve on the Board of Directors or in a committee role, please email me at president@aafmetrophoenix.com. All comments, constructive criticism and suggestions to make the ad club better are most welcome and quite frankly needed. This is your ad club!
Cheers to your continued success,
Pamela Loughman
AAFMP President
  
Visit AAFMP social media sites regularly for updates on programs and industry news!
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AAFMP Member Events
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 Mix It Up with Kammie Kobyleski
 A creative catalyst, career coach and personal brand strategist, Kammie Kobyleski (college instructor, corporate recruiter and career coach at the ASU W. P. Carey School of Business) will share how to build a personal brand in the online environment to generate leads for potential clients and recruiters.
Kammie is passionate about helping today's advertising leaders cultivate their brand messaging (personal and professional) for conversations at networking events, interviews, crafting their resumes and to establish an important online presence. She educates clients in career search and transition and small business owners and entrepreneurs on how to use social media methods such as blogging and social networking (LinkedIn profile makeovers are her specialty) to increase brand and online awareness, generate leads, and increase revenue.
The presentation includes:
· What is a Personal Brand & Why Do I Need One?
· How-To Tips & Tricks for Writing a Compelling LinkedIn Bio
· How Can Amping Up My Personal Brand Increase Confidence?
Date: Tuesday, April 12
Location: Co+Hoots, 825 N. 7th Street, Phoenix (map)
Time: 5:30-7:30 p.m.
Snacks and one drink per attendee
Register Online
Educational Workshop with Attorney Peter Borns
A workshop on Non-Compete, Non-Solicitation and Confidentiality Provisions will be led by Attorney Peter Borns of Ryley, Carlock & Applewhite and will provide an overview of restrictive covenants under Arizona law, including: (1) the differences between non-compete, non-solicitation and confidentiality provisions, (2) the general circumstances in which these provisions are enforceable, (3) the tests to determine the permitted scope of such provisions, and (4) examples from recent cases. Both employers and employees may benefit from attending.
Date: Monday, April 18
Location: 1 N. Central Ave., #100, Phoenix (map)
Time: 2-3 p.m.
Refreshments will be served. Seating is limited to 20 people.
Register Online
Upcoming Educational Workshops
We'll be adding more educational workshops throughout the year to help you in your business and professional development.
Do you have ideas? Want to help? Please reach out to AAFMP President, Pamela Loughman.
AD 2sday Happy Hour
 Join AAF Metro Phoenix & Ad2 Phoenix at our monthly industry networking event at Dos Gringos in Old Town Scottsdale. Hoist a few with your favorite advertising friends. Location: Dos Gringos, 4209 North Craftsman Court, Scottsdale (map) Time: 5:30-7:30 p.m.
No registration required, just come and have fun! |
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AAFMP Accepting Nominations for 2011-12
Board of Directors
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Become a Part of the Future of AAF Metro Phoenix
Looking for a community service project that impacts your profession and allow you to participate in a leadership role? Have you ever thought about volunteering your ideas and time to the advertising community? Would you like to better the way the ad club operates, create new and improved membership events, or participate in the ADDY planning?
AAF Metro Phoenix is now accepting Board nominations for the 2011-12 fiscal year, beginning May 2011. Click here to obtain an official nomination form.
Deadline for nominations is Thursday, April 21! Deliver completed nomination forms or direct questions to Renie Scibona , the 2011 AAFMP Nominating Committee Chair.
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Phoenix Agencies Take Home Gold at the District 12 ADDY Competition
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Agencies Moses Anshell & Riester Take Home Gold ADDYs
Following their successful showing at the local AAF Metro Phoenix ADDY®
 competition, two Phoenix agencies take home the GOLD at the American Advertising Federation's District 12 competition.
Congratulations to Moses Anshell, a creative force of creative, strategic and dog-loving individuals, who earned a GOLD ADDY® award for its innovative Fender Girl Rock Nation website. And Riester, known for turning its customers into lifelong believers for brands with a purpose beyond
commercialism, took home the GOLD for their When I Grow Up radio spot created for the Arizona Milk Producers.
Ten SILVER ADDYs were also awarded to: Copper Post (Dollhouse/special effects/Cable One); HAPI (Shed Your Age/POP campaign/me & lee natural cosmetics; Surgery TV/public service/Arizona Humane Society, and World Cup Beer Groupings/newspaper/Rose & Crown British Pub); Mindspace (Delete Tattoo Removal/Direct Marketing campaign/Delete Tattoo Removal & Laser Salon), Moses Anshell (Campaign Photography/Arizona Office of Tourism), Park&Co (Words/outdoor campaign/Goodwill of Central Arizona), R&R Partners (Notes: How to Ride the Bus and Notes: How to Ride the Light Rail/internet commercials/Valley Metro) and Riester (Parasite/interactive media/Arizona Department of Health).
Kyle Wheelock, a student at The Art Institute of Phoenix, took home three Gold student ADDYs for his work on Cow Ciao campaign and ads, and Dive plus 3 more Silver student ADDY awards for Creative Chemist, Cow Ciao packaging and Vodou logo.
All Gold winning entries go on to compete in the national ADDY competition; winners will be announced at the AAF National Convention in San Diego, CA on Saturday, June 4 during the ADDY® Awards reception and show.
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Local Agency News
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E.B. Lane Secures New Digital Clients
AAFMP member agency, E.B. Lane added Pantheon Enterprises, Pink Jeep Tours and Valley Anesthesiology Consultants to their list of digital clients in March.
"E.B. Lane's digital practice makes up 30% or more of our revenues," said CEO, Beau Lane. "Digital is something we're thinking about every day as we continue to infuse the digital discipline into everything we do."
Press release 3/10/2011.
Sarkissian Mason to Split After Mazda Loss Digital agency Sarkissian Mason has sold a portion of its business to Las Vegas-based R&R Partners.
Sarkissian partner Matt Mason along with seven employees will move to R&R as part of the acquisition. The deal will also give R&R the rights to Boeing's digital account. The transition follows a decision by Mazda North America to shift its work away from Sarkissian last year. Adage.com.
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| The Local Buzz | |
Stephanie Lough Joins HMA Public Relations
Stephanie Lough, a recent graduate of the Walter Cronkite School of Journalism, has joined HMA Public Relations as an account coordinator. Prior to joining HMA, Stephanie held several public relation and news reporting internships throughout the Valley. Valleyprblog.com
Longtime KTAR Reporter Rod Petersen Dies Former KTAR reporter Rod Petersen passed away on April 1 at the age of 83.
He was a fixture on KTAR 620AM from 1973 until the late 1990s. Prior to joining KTAR, he worked for KRUX for nine years after being hired by then program director and current Suns announcer Al McCoy.
Rod was known for his unique delivery and his coverage of the police beat from his media room at Phoenix Police headquarters he called the "Cop Shop." Additional information.
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to execdirector@aafmetrophoenix.com
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AAFMP Member Profiles
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| 2011 Ad Person of the Year Takes on New Challenge
Diana (DD) Kullman, the 2011 Ad Person of the Year, has been named the new writer/editor for CherylStyle, a brand-new lifestyle media entertainment company. CherylStyle is part of the Najafi Companies, a private investment firm based in Phoenix.Diana will be responsible for the magazine's web site content as well as assist in the development of a new TV show.
New AAFMP Members
We're pleased to welcome two new members to AAF Metro Phoenix this month, Heather Campbell and Cam Huynh.  Heather Campbell, a Product Manager in the Home Energy Div., at Intel Corp attended college at: Kellogg School of Management, Northwestern University, Evanston, IL (MBA); Bentley College, Waltham, MA (M.S.) Learn more about Heather by reading her personal profile.
 Arizona-native Cam Huynh is a business partner and in charge of business development at Complete Print Shop in Phoenix. Cam resides in Chandler and really enjoys watching the Food Network Challenges. Learn about Cam's biggest fear in her personal profile.
New Corporate Sustaining Member
AAFMP is pleased to welcome Cox Media as our newest Corporate Sustaining Member. Cox Media is the advertising sales division of Cox Communications Inc., the third-largest cable entertainment and broadband services provider in the country. Well-known for its dedication to community services, Cox Media donated more than $145,000 in broadcast media to facilitate AAFMP's media partnership with the Arizona Humane Society in 2010. Cox Media's new corporate members include: Deiudon Spilsbury (Account Executive), Yvonne Manfredo (Account Executive), Lisa Sacks (National/Local Sales Manager), Brian Wempen (Business Development Consultant), and Michael Ohrling (Production Manager). |
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AAFMP Calendar of Events
| |  Save the Dates Here's a calendar recap of AAFMP upcoming events in April: April 12: Mix It Up! - Kammie Kobyleski at Co+Hoots April 18: Educational Workshop, Peter Borns at Ryley, Carlock & Applewhite
April 19: Ad 2sday at Dos Gringos June 1-4: ADAMERICA National Advertising Convention in San Diego Ongoing: Register for your FREE subscription to Process Magazine
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Job Boards
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AAF Metro Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Board
Ad 2 Phoenix's Job Board is one of the best for industry job leads in the Valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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National Advertising News
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Email Turns 40!
If you think email communication is a bit old school, you're right! The technology became available in 1971 before disco was popular! While its format is being outpaced with texting, instant and Facebook messaging, email is still being used as a useful and widely accepted form of communications.
Before you hit the send button on your next email, review some of the major marketing mistakes small businesses make with their email communication in this article, Six Common E-Mail Marketing Mistakes Small Businesses Make by Tom Wasserman (Mashable) - AAF SmartBrief 3-24-11.
TV Ad Dollars Seen Returning to Pre-Recession Levels TV ad revenues are on track to return to pre-recession levels next year, as advertisers continue to depend on the medium despite strong growth in online marketing, according to eMarketer. In fact, television is leading the way for the U.S. ad market, with other media recovering but not as quickly, due in part to the continuing decline of newspapers and magazines. MediaPost Communications/MediaDailyNews.
Oxygen Media and MTV Sign Partnership with GroupMe Two media giants are among the advertisers signed on for GroupMe's new Featured Groups service, Oxygen Media and MTV. The company says the tool will let brands target like-minded friends by joining in on their conversations using its group messaging application. MTV plans to use the feature to promote its "America's Best Dance Crew" with a contest that will let groups chat with one of the show's cast members. ClickZ (3/28), Adweek (3/28).
Snapple Teams with "Amazing Race" The Snapple brand is being integrated into the CBS show "The Amazing Race," with Snapple featured in a recent episode that showed contestants traveling between China and India. The episode also gave rise to a new limited-edition Snapple flavor Papaya Mango Tea. MediaPost Communications/Marketing Daily (3/28).
Secure your Facebook WiFi Connection There is a new Facebook security feature that will encrypt your session so that you won't fall victim to attacks such as Firesheep, which can hijack your session while you are connected to an unsecured WiFi link.
Firesheep can steal your sessions, pretend to be you, and you won't even know it. The encryption security feature is accessed through your Facebook Account Settings. In less than two minutes, you can turn the security feature on and protect yourself from a hijacker. Follow the easy step-by-step instructions here.
Cell Phone Locator Need help finding your mobile phone? This free service could save your day. Check out: http://www.icantfindmyphone.com/ |
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On the Move with the
American Advertising Federation
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Senate Committee Considers Privacy
The Senate Commerce Committee conducted a March 16 hearing on the state of online consumer privacy. The hearings were generally encouraging for advertising, with widespread acknowledgement of the benefits to consumers and companies of online behavioral advertising. Policymakers were also
very positive about the Digital Advertising Alliance's new self-regulatory program. AAF is on the board of the DAA. However, there were still calls for more government involvement and legislative action. More information.
Net Neutrality Mixed Messages Following up on last week's subcommittee vote, the full House Energy and Commerce Committee has voted to reverse the Federal Communications Commission's rules on net neutrality. The resolution will next go the full House. An identical Senate resolution is not expected to move.
Meanwhile, Sen. Al Franken, D-Minn., has said he intends to introduce legislation to amend anti-trust laws and make violations of net neutrality a crime. Sen. Franken is the chairman of a new Senate Judiciary Subcommittee on Privacy, Technology and the Law.
District NSAC Competition to be Held this Month While children are scurrying about searching for Ea ster eggs, students from AAF Chapters in District 12 will be busy delivering their marketing presentations to a distinguished panel of judges at the NSAC competition in Denver, CO, April 15 - 16.
The schools competing in this year's competition include:- The Art Institute of Phoenix
- Art Center Design College -Tucson
- University of Arizona
- Art Center Design College-Albuquerque
- Brigham Young University
- University of Northern Colorado
- University of Texas El Paso
- Johnson & Wales -Denver
The National Student Advertising Competition (NSAC) provides more than 2,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor. Schools from each district are selected to present their campaigns to a panel of industry executives at the AAF National Conference.
This year's NSAC sponsor is JCPenney. The winner of the District 12 competition will go on to compete at the National NSAC Competition in San Diego, CA, June 2-3.
Speakers announced for AAF National Convention: ADAMERICA 2011 The AAF National Conference, held this year in San Diego, June 1-4, brings together all aspects of the advertising industry. This year's conference will be the first ever U.S. advertising conference focused specifically on the impact of advertising & culture.
Presentation topics at this year's annual conference  will focus on:
· New ways of communicating through social media
· Diverse markets' impact on business
· Innovative insights into creativity and business solutions
AAF has just announced their speaker list for this annual show-stopping event. Complete details on speakers and registration.
Contest: Second Annual "Champion a Cause" Creative Challenge SecurityPoint Media, an innovator of airport security checkpoint advertising, engages with an elusive but highly coveted group of consumers: frequent fliers. This audience includes early-adopters and trendsetters with a heavy influence among their peers. Together with the AAF, the company is sponsoring a national ad campaign to raise awareness and leave a lasting impression on texting adults.
Your challenge is to design a SecureTray advertising campaign that speaks to adults who text and drive. The winning design(s) will be featured in airport security checkpoints across the nation. The winner receives $1,000 cash prize and artwork featured in airports nationwide. The deadline for submissions is April 15, 2011. Click here for more information.
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for 2011-12. To schedule an introductory meeting, please call 602-218-5052 or email execdirector@aafmetrophoenix.com.
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Member Benefits
| | FREE Subscription to Process Magazine
Pr ocess Magazine, a quarterly publication covering key people and business in the regional Southwest, invites AAF Metro Phoenix members to receive a free subscription.
It's easy to get started. Just click here and you'll be on your way to staying current on information to help you stay informed on advertising, design, printing, interactive, public relations and photography services. |
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Join AAF Metro Phoenix TODAY!
| |  Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts. It's easy to join. Click here to become a member |
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