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THE PREZ SAYS...Let's Talk ADDY Post-Game Analysis
On Saturday, March 5, AAF Metro Phoenix pulled out all the stops at the 26th  annual ADDY® Awards. This is the one night of the year that we all get together to celebrate big ideas, huge talent, leaping imagination and brilliant executions.
This year, 467 total entries were received from 38 participating firms around the Valley. Our congratulations go to all of this year's winners who shared 31 Gold, 46 Silver and 39 Bronze ADDY awards.
MVP special award winners include: Best of Show: HAPI; Art Director of the Year: Ben Dveirin; Copywriter of the Year: Megan Stark; Photographer of the Year: Mark Laverman of Mark Laverman Photography; Creative Director of the Year: Bob Case, The Lavidge Company; and, Ad Person of the Year: DD Kullman, Copy that Clicks.
Our friends at mediafarm did an outstanding job producing the introductory video for the ADDY Gala, check it out here. And if you'd like to see how mediafarm can help your business or support your client needs, check them out at www.mediafarm.tv.
We applaud the 100+ member volunteers for your dedication in making the ADDY Gala such a successful celebration for the winners. Without you, none of this would have been possible. Thanks to Bob Rue and Mark Trombino for providing voice talent for the audio spots and serving as event MC's. And a very special thanks to our dedicated ADDY co-chairs: Matt Wilson, knoodle and Mike Rodgers, Defero USA.
Our friends at Cox Media donated an Xbox 360 250 GB Console, including Kinect Sensor and Kinect Motionsports game, to the ADDY raffle; a prized valued at $420! And congratulations to Stephanie Riley at ReThinc Advertising who won both double-shot arcade basketball games in the ADDY raffle - valued at $265 each!
Feedback for this year's Gala event has been overwhelmingly positive. We've also received some very constructive feedback about how to make the event better next year so that the ad club can meet and exceed your expectations. So while the excitement of the ADDY Gala experience is fresh in your mind, I'd like to invite you to take a minute to provide feedback via this short survey.
The ADDY Winner's Book is available in PDF format for download at www.aafmetrophoenix.com. ADDY event photography will soon be available on our website as well. Cheers to your success,
Pamela Loughman
AAFMP President
  
Visit AAFMP social media sites regularly for updates on programs and industry news
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March Evening Mixer
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AD 2sday Happy Hour--Tuesday, March 15
 Join AAF Metro Phoenix & Ad2 Phoenix at our monthly industry networking event at 5th and Wine, Old Town Scottsdale's favorite restaurant disguised as a wine bar. Hoist a few with your favorite advertising friends.
No fee or pre-registration...just come and have some fun!
Location: 5th and Wine, 7051 E. 5th Ave., Scottsdale. Click here for map.
Time: 5:30 PM - 7:30 PM
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St. Patrick's Day luncheon at the Arrogant Butcher
| |  Join us for a special St. Patrick's Day lunch at the new Arrogant Butcher Restaurant at CityScape in downtown Phoenix. AAFMP members/guests will get the VIP treatment in the Newsroom, a private dining area, with a feast featuring the restaurant's signature dishes. Owner Sam Fox will be on hand to share how he creates and markets new restaurant concepts. Thursday, March 17, 2011 Location: Arrogant Butcher Restaurant, 2 E. Jefferson St. #150, (CityScape) Phoenix (Map ) Time: 11:30 am - 1:00 pm VERY LIMITED SEATING: Make your online reservation today
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Professional Workshop Series
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Educational Workshop: Non-Compete, Non-Solicitation and
Confidentiality Provisions
This workshop, led by Attorney Peter Borns of Ryley, Carlock & Applewhite, will provide an overview of restrictive covenants under Arizona law, including: (1) the differences between non-compete, non-solicitation and confidentiality provisions, (2) the general circumstances in which these provisions are enforceable, (3) the tests to determine the permitted scope of such provisions, and (4) examples from recent cases. Both employers and employees may benefit from attending.
Date: Monday, April 18Location: 1 N. Central Ave., #100, Phoenix ( MAP)
Refreshments will be served. Seating is limited to 20 people.
Make your reservation online.
UPCOMING EDUCATIONAL WORKSHOPS: We'll be adding more educational workshops throughout the year to help you in your business and professional development.
Do you have ideas? Want to help? Please reach out to AAFMP President, Pamela Loughman. |
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AAFMP New Member Profile
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Diana Barrows, Executive Creative Director,
Dynamic WorldWide Media
New to the Valley, Diana joined AAFMP to build a network of friends and
contacts in the design community. She serves as logo and corporate image guardian over all DL Warren Enterprises, leading the development of all marketing materials for Dynamic Worldwide Training and is also responsible for the growth and management of Dynamic Worldwide Media. What she likes best about her position is that she has the opportunity to improve the businesses of her customers by creating amazing visual solutions with incredibly talented people. Diana was one of 14 nominees for this year's Creative Director of the Year award. To introduce yourself to Diana and her business, go to www.dwwmedia.com.
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Agency News
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knoodle Expands Agency Personnel, Adds to Client Roster
Phoenix agency, knoodle added several new clients to its roster: homebuilder Cornerstone Communities, wine merchant Prince of Wine and Croutons, a fast-casual dining experience, Maratona, an e-learning, compliance and training solutions provider, First Community Financial, real estate company HomeSmart, auto dealer Arrowhead Honda and search analytics leader SpyFu.
Personnel changes included:
Megan Whalen was promoted to the role of Account Manager. She's worked with Volkswagen, UNICEF, Nesquick, and Zune, Arm and Hammer, Nair, First Response, Trojan, Spinbrush, and Orajel.
Kevin Mahoney is the new Director of New Business Development.
Gary Edlund joins as Art Director; he's previously worked as copywriter and art director for ad agencies in San Francisco, Chicago and Los Angeles.
T.J. Clark joins knoodle as a Media Buyer; previous experience includes Senior Media Planner/Buyer at MMG Worldwide in Kansas City.
Get more information at www.knoodleshop.com
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Mix it Up!
| | AAFMP's Premier's the First Mix It Up! Event
featuring Park Howell, Park&CoMix It Up! is a new series of timely topics presented in a casual, happy hour event.
Join us this month for"The Power of Story in Our Lives" in  our personal and work lives, and especially in the advertising business presented by guest speaker Park Howell, Park&Co .
Date: Tues., March 29
Location: TGI Friday's Front Row Sports Grill
Located at Chase Field 401 E. Jefferson Street, Phoenix, AZ (Map) Time: 5:30 PM - 7:30 PM Buffet style appetizers One drink ticket per attendee Ticket: $10 members and $15 non-members
REGISTER ONLINE for this event
APRIL 12 - Mix It Up with Kammie Kobyleski A creative catalyst, career coach and personal brand strategist, Kammie Kobyleski, brings her eclectic work experience (a former on-air r adio host, event marketing director for luxury brands Grand Marnier, Tanqueray, Moet & Chandon, a college instructor and corporate recruiter and Career Coach at ASU W. P. Carey School of Business) to AAF Metro Phoenix members at the April Mix It Up! Kammie is passionate about helping today's leaders cultivate their brand messaging for ease in conversations at networking events, interviews, to use in crafting their resumes and to establish presence online. She educates clients in career search and transition, small business owners and entrepreneurs on how to use social media methods such as blogging and social networking (LinkedIn profile makeovers are her specialty) to increase brand and online awareness, generate leads, and increase revenue. The presentation includes: · What is a Personal Brand & Why Do I Need one? · How-To Tips & Tricks for Writing a Compelling Linked In Bio · How Can Amping Up My Personal Brand Increase Confidence? Date: Tues., April 12
Location: Co+Hoots (MAP) 825 N. 7th Street, Phoenix, AZ 85006 Time: 5:30 PM - 7:30 PM
Buffet style appetizers
One drink ticket per attendee Online registration available soon at: www.aafmetrophoenix.com |
The Local Buzz
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Swish! How the Phoenix Suns Used Fan History to Drive Sales
Tapping into the personal experiences of its fans, the Phoenix Suns used its access to a deep archive of media and knowledge of fans origins with the organization to drive a creative renewal campaign. Titled "Legends," the Suns set out on a highly personalized email marketing campaign that tied past season ticket-holders to the team's legacy. (Story by Jesse Noyes on March 1, 2011.) More details
Elite Media Secures Marketing Rights for Prominent Phoenix Development AAFMP member Elite Media recently secured the exclusive outdoor advertising rights to the $900 million, mixed-use CityScape project in downtown Phoenix.
The company will handle all outdoor building wrap and LED advertising for the project's comm ercial buildings, including the 32-story office building that serves as CityScape's focal point. Elite Media CEO Chad McCullough said that Phoenix is currently the 11th largest market according to the Direct Marketing Association (DMA) and a project such as CityScape is the type that can catapult the city into the top 10. (Feb. 11, 2011, Business Wire) Read more. Visit Elite Media's website.
Jack Nadel Adds Flair to ADDY Gala
Special thanks to Mike Miller and Jack Nadel International (JNI) who provided the wonderful wrist band tickets and foam fingers at this year's ADDY Gala.  In 1953, JNI was founded on the belief that Ideas Mean Business. Today, JNI still believes that ideas have the power to make our client's promotions take flight. The company has grown from a single office in Culver City, California to offices in 17 major U.S. cities, London and Hong Kong.
From worldwide sourcing to distribution, the folks at JNI offer a suite of services and deliver turnkey solutions. Jack Nadel delivers creative strategies and promotional products that enhance your brand. Our creative strategy yields well defined results. The most effective projects are those where JNI helps you right at the beginning of the process. Visit the Jack Nadel website.
Jim Ryan Appointed General Manager of Salem Radio Stations
in Phoenix  Salem Communications, a leading U.S. radio broadcaster, Internet content provider, magazine and book publisher targeting religious and family themed programming, announced Jim Ryan has been appointed as General Manager for its two radio stations in Phoenix, KPXQ (1360 AM) and KKNT (960 AM). Jim brings more than 15 years of media experience to Salem. He most recently served as General Sales Manager for KMVA-FM.
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to execdirector@aafmetrophoenix.comheading
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AAFMP Accepting Board of Director Nominations
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Become a Part of the Future of AAF Metro Phoenix
Looking for a community service project that impacts your profession and allow you to participate in a leadership role? Have you ever thought about volunteering your ideas and time to the advertising community? Would you like to better the way the ad club operates, create new and improved membership events, or participate in the ADDY planning?
AAF Metro Phoenix is now accepting Board nominations for the 2011/2012 fiscal year, beginning May 2011. Click here to obtain an official nomination form.
Deadline for nominations is Monday, March 28. Deliver completed nomination forms or direct questions to Renie Scibona. the 2011 AAFMP Nominating Committee Chair.
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for Spring 2011. To schedule an introductory meeting, please call 602-218-5052 or email execdirector@aafmetrophoenix.com.
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 On the Move with the American Advertising Federation
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National Contest Helps Florida Fight Misperceptions About Oil
American Advertising Federation & SecurityPoint Media Announce "Champion a Cause" Creative Challenge Winner
The only trace of oil on Florida's coastline comes from a Hawaiian Tropic bottle, but the perception is quite the contrary. For weeks, organizations such as Visit Florida have been searching for new ways to reach consumers nationally with the message that the shores are clean. Now, with the help of the American Advertising Federation (AAF), Florida-based company SecurityPoint Media is doing just that.
As the innovator of airport security checkpoint advertising, SecurityPoint Media has the ability to engage with an elusive but highly coveted group of consumers: frequent fliers. This audience includes early-adopters and trendsetters with a heavy influence among their peers. Together with the American Advertising Federation, SecurityPoint Media is sponsoring a national ad campaign to raise awareness and leave a lasting impression on texting adults.
Your challenge is to design a SecureTray® advertising campaign that speaks to adults who text and drive. The winning design(s) will be featured in airport security checkpoints across the nation. First place: $1,000 cash prize and artwork featured in airports nationwide.
The contest is open to all AAF corporate members, members of Ad2 clubs and AAF collegiate chapter members. The submission deadline is Friday, April 15, 2011. More information.
ADMERICA 2011
 The AAF National Convention, ADMERICA! 2011, brings together all facets of the advertising industry. This year's conference will be the first ever U.S. advertising conference focused specifically on the impact of advertising & culture. We'll deliver an unprecedented agenda that will entertain, educate and celebrate advertising in all of its forms by bringing you the new, the now, and most importantly, the next. Join AAF on June 1-4 in San Diego. Complete details on registration.
National Student Advertising Competition (NSAC): Finalists of the NSAC sponsored by JCPenney, will present their campaigns to a panel of industry executives during the ADMERICA! conference. This national competition provides more than 2,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor.
The NSAC Student Chapter from The Art Institute of Phoenix will be competing in the District NSAC finals April 22 - 24. We wish them much success and hope to see them at the National Competition in June!
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Resources
| | Facebook Privacy: 10 Settings Every User Needs to Know Facebook's privacy settings are extremely detailed, giving you the ability to fine-tune the privacy aspects of almost every little part of your Facebook account. Unfortunately, for most users, this level of micromanagement makes Facebook's privacy settings a convoluted mess.
Here are ten essential settings to review. (Mashable.com)
How to Get Your Team to Adopt Company Goals as Their Own Managers and leaders have the unenviable task of trying to get other people to adopt particular goals. Companies have agendas, and employees need to support those agendas if the company is to succeed.
Here's an interesting article on getting your team to adopt company goals. (SmartBlog - Heidi Grant Halvorson - Feb 3, 2011) |
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Employment Opportunities
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AAF Metro Phoenix Job Board
The AAFMP Job Board is available for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board always has an extensive list of current employment opportunities. People know it to be one of the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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Member Benefit
| | FREE Subscription to Process Magazine
Pr ocess Magazine, a quarterly publication covering key people and business in the regional Southwest, invites AAF Metro Phoenix members to receive a free subscription.
It's easy to get started. Just click here and you'll be on your way to staying current on information to help you stay informed on advertising, design, printing, interactive, public relations and photography services. |
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AAFMP Calendar of Events
| |  Save the Dates So many things are happening at AAF Metro Phoenix. Here's a calendar recap of upcoming events:
March 15: Ad 2sday at 5th and Wine March 17: Member Lunch at The Arrogant Butcher March 29: Mix It Up! - Park Howell, Guest Speaker at TGI Fridays Front Row
April 12: Mix It Up! - Kammie Kobyleski at Co+Hoots April 18: Educational Workshop, Peter Borns at Ryley, Carlock & Applewhite
June 1-4: ADMERICA national advertising convention in San Diego Ongoing: Register for your FREE subscription to Process Magazine
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Join AAF Metro Phoenix TODAY!
| |  Article SubheadingYour AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts - including reduced ADDY Awards Gala tickets! It's easy to join. Click here to become a member |
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