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THE PREZ SAYS... Good things are happening at AAF Metro Phoenix 
Your Board of Directors has been working very hard to bring relevant events to the advertising community. This month, I'm proud to unveil our newest events created to engage and inspire and there's something for everyone! You'll definitely want to reserve your event tickets ASAP because space is limited! Go to www.aafmetrophoenix.com to check out event details and purchase event tickets.
In this issue, you'll read about:
· The 26th annual March ADDY Awards Gala: March 5 at the Hotel Valley Ho. Show your team spirit and come out to support the amazing creative talent in our community.
· The People's Choice Awards: where YOU get to decide an ADDY winner by voting on your favorite entry before the March ADDY Awards Gala! OMG, don't miss this one!
· Creative Director of the Year: a new award that acknowledges outstanding creative leadership here in the Valley and YOU get to submit your favorite CD for consideration.
· Mix It Up! Networking meets the Information Age: AAFMP is pleased to launch a new series of industry leader presentations hosted in a relaxed social setting. It's like happy hour on steroids!
· March Luncheon: A St. Patrick's Day feast at the Arrogant Butcher Restaurant: Join us for a special event at the new Arrogant Butcher restaurant at CityScape. Owner Sam Fox will treat AAFMP members to a delectable assortment of his new signature dishes and share how he conceptualizes and brings new restaurants to market. Seating is very limited so get your tickets early.
· NEW Educational Workshops: In February, AAFMP premiers its new series of affordable educational workshops sure to please everyone. We'll feature timely topics presented by industry experts in a small setting to allow for dialogue and interaction between attendees and presenter.
· Ad2sday Happy Hour: AAFMP and Ad2 now co-host this monthly member mixer to bring together marketing communications professionals for cocktails and conversation.
And speaking of the AAFMP Board, please join me in thanking each of them for their tireless contributions toward making AAF Metro Phoenix a more relevant ad club to the Valley's advertising industry:
Executive Committee: Vice President: Mark Munoz, Ripe Creative; 2nd Vice President: Matthew Wilson, Knoodle; Treasurer: Cindy Meaux, Arizona Newspapers Assn.
Board members: Ted Anderson, Anderson Advertising; Susan Bolin, Lambchops Studio; Peter Borns, Ryley, Carlock & Applewhite; Holly Capps, Cox Media; Susannah Fields, Ripe Creative; Steven Harper, ASU; Joe Kelly, Triad Consulting; Jennifer Kush, The Phoenix Business Journal; Gil Mejia, Art Institute of Phoenix; Liam O'Mahony, City of Chandler; Mike Rodgers, Defero USA; and Jason Sterns, Clear Channel Outdoor.
A special thanks to out to our Executive Director, Carol Murphy who is the glue that keeps it all together.
Cheers to your success,
Pamela Loughman
AAFMP President
  
Visit AAFMP social media sites regularly for updates on programs and industry news
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You Get to Vote for the People's Choice ADDY Award
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We're holding a 'Sweet Sixteen' Elimination Round on February 24!
You're invited to preview the winning local ADDY entries in all categories and vote on your favorites. YOU will decide who gets this award! AAFMP will provide ballots for attendees to cast their vote during the evening. You MUST BE PRESENT to vote. The top 16 entries that receive the most votes will be judged again at the ADDY'S GALA on March 5!
The final vote will happen on-site at the Gala, Saturday March 5, and the winner announced LIVE.
Date: Thursday, February 24
Where: TBA
Time: 5:30 PM - 7:30 PM
Admission: $15.00 * Special Discount: $5.00 off you ADDY Gala ticket if you attend this event! (discount is non-transferable)
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February Evening Mixer
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AD 2sday Happy Hour--Tuesday, February 15
 Join AAF Metro Phoenix & Ad2 Phoenix at our monthly industry networking event at 5th and Wine, Old Town Scottsdale's favorite restaurant disguised as a wine bar. Hoist a few with your favorite advertising friends.
No fee or pre-registration...just come and have some fun!
Location: 5th and Wine, 7051 E. 5th Ave., Scottsdale. Click here for map.
Time: 5:30 PM - 7:30 PM
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WHO will be this year's Creative Director MVP? |
| AAF Metro Phoenix is accepting nominations for the new
Creative Director of the Year award.
This award acknowledges the creative director who consistently conceptualizes great ad campaign ideas for clients, and who most ins pires his/her creative team to follow their passions and deliver the best creative work. Do you know a creative director who is the most valuable player on your team? Suck up and nominate him/her today.
This year's MVP Creative Director of the Year will be announced at the ADDY Awards Gala on Saturday, March 5. View a sample submission here. Deadline for nominations is Friday, February 4, 2011. Email your nomination to: execdirector@aafmetrophoenix.com.g
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| ADDY® Alert | | |
26th Annual Phoenix ADDY® Gala
It's that special time of year sports fans refer to as March Madness. So gear up for battle and join us at the Phoenix Marchness ADDY Awards Gala where agencies from around the Valley will find out who dominated last season and who got benched. New this year is the People's Choice Award, featuring LIVE voting on-site during the Gala.
Don't forget to put your game face on and support your team during March ADDYness! If you want to be a bit outrageous you can show your team spirit by wearing your favorite (agency) team garb...if you dare...or, for the casual fan, you can  make your own statement by wearing sporty-chic!
Game day is Saturday, March 5 at the Hotel Valley Ho in Scottsdale. The gates open at 6:30 P.M. with a pre-game show featuring hors d'oeuvres, cash bar and the Champions Gallery of creative excellence. ADDY winners will be announced and you'll definitely want to be there to see who will receive this year's MVP Awards for Creative Director of the Year, Ad Person of the Year, Art Director of the Year, Copywriter of the Year and Photographer of the Year.
Pre-paid registrations only for this event; tickets will NOT be sold at the door. Get your tickets now for one of the most exciting events of the year.
Purchase your ADDY tickets here
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ADDY Gala Sponsorships
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Want your company's name in lights?
Game on! Who will accept the ADDY sponsorship challenge? Will you see your company name in lights at the ADDY's? Want to stake your claim as an advertising industry leader at this year's Gala?
AAF Metro Phoenix needs your support. Please call today to discuss your interest in sponsoring the ADDY Gala event. There are sponsorships available at all levels and we'll help you toot your own horn in exchange for your generous support. Click here for a complete list of sponsorship opportunities. Contact Cindy Meaux at c.meaux@ananews.com or call 602-261-7655 x112 for more information. |
LAST CALL:
AD Person of the Year Nominations
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The 2011 J. Terry Groener Ad Person of the Year Award dates back to 1963 and was established to honor a member of the Phoenix advertising community who exemplifies service and betterment of the advertising industry. The award will be presented at the 26th Annual ADDY Awards Gala on Saturday, March 5 at the Hotel Valley Ho.
Some of the previous award recipients include: Park Howell (2010); Fran Mallace (2009); Chris McMurry (2008); Jos Anshell (2006); Tim Riester (2005); Louie Moses (1997); Bill Lavidge (1989); Ed Lane (1995); and Ray Artigue (1994).
Nominate someone you know or have worked with who simply is the best at what they do and how they do it here in the marketing and advertising industry in the Valley of the Sun.
Download the Ad Person of the Year Nomination Form. Nominations must be submitted online by FRIDAY, FEB 4.
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Professional Workshop Series | Non-Compete, Non-Solicitation and Confidentiality Provisions
Does your agency require its employees to sign a non-compete agreement? Or have you started a new business but you're not sure if you can work with a former client due to a non-compete agreement that you signed with your former employer? This workshop, led by Attorney Peter Borns of Ryley, Carlock & Applewhite, will provide an overview of restrictive covenants under Arizona law, including: (1) the differences between non-compete, non-solicitation and confidentiality provisions, (2) the general circumstances in which these provisions are enforceable, (3) the tests to determine the permitted scope of such provisions, and (4) examples from recent cases. Both employers and employees may benefit from attending. Date: Wednesday, February 23Location: 1 N. Central Ave., #100, Phoenix ( MAP) Time: 2:00 PM - 3:00 PM
Refreshments will be served
Reservations will be available online at the AAFMP website, Tues, Feb 8, or call to reserve at: 602-218-5052. Seating is limited to 20 people.
UPCOMING EDUCATIONAL WORKSHOPS We'll be adding more educational workshops throughout the year to help you in your business and professional development. Do you have ideas? Want to help? Please reach out to AAFMP President, Pamela Loughman. |
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AAFMP New Member Profile
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This month AAF Metro Phoenix is pleased to introduce you to our  newest member, Michael Bostick.
Michael Bostick,FX Supervisor/Animation Director of Mediafarm, is from Oslo Norway. Michael enjoys the outdoor life here in Arizona and has hiked most of the Appalachian trail. Learn more about Michael in his member profile.
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Special March Member Lunch
| |  Join us on Thursday, March 17 for a special St. Patrick's Day lunch at the new Arrogant Butcher Restaurant at CityScape in downtown Phoenix.
A new Sam Fox restaurant concept, The Arrogant Butcher features an outdoor patio and an exhibition-style kitchen, and offers lunch and dinner items ranging from salads, sandwiches and burgers to pork, seafood, steak and pasta.
AAFMP members will get the VIP treatment with a feast featuring the restaurant's signature dishes and owner Sam Fox will share how he creates new restaurant concepts. Online reservations will be available Feb 14th at the AAFMP website. |
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Agency News
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C-K's John Melamed Retires, Kristin Bloomquist Assumes EVP/General Manager Role
 Cramer-Krasselt Phoenix is embarking on the next stage in its evolution with a changing of the guard. Effective February 1, Kristin Bloomquist, who joined Cramer-Krasselt's Phoenix office in September 2009 as Senior Vice President of Marketing Strategy, will become C-K's first female Executive Vice President and General Manager. Kristin takes the helm from 20-year C-K veteran John Melamed, who has run the agency's Phoenix office for the past five years.
C-K is sending John off to retirement with much fanfare with a series of ads donated by partner CBS Outdoor. From making an appeal for his season tickets ("We'll always be here for you. And your Suns tickets.") to wondering  how he'll spend his time ("Retirement and taking up golf? Real creative.") Official press release on Melamed's retirement. Press Release
Moses Anshell Welcomes the New Year Proving that an industry leader continually evolves and reinve nts themselves to stay on the top of their game, Moses Anshell starts the new year by creating new alliances:
 Myriad Interactive, LLC. has moved into Moses Anshell's downtown Phoenix office, placing a leading interactive firm under the MA roof. Created in 2003, Myriad specializes in internet strategy, graphic design and interactive development. Myriad will work closely with Moses Anshell's internal digital team to expand MA'S interactive services offerings. Press Release
MA's new partner, Manley Media Productions, is known as a leader in HD and standard definition video production, in either English or Spanish. President/CEO Jim Manley has earned 26 Rocky Mountain Emmys and two Worldwide Medals at the New York Film Festival and his national award-winning work is already helping MA clients. The Manley team also helps to complete MA's in-house band. Press Release
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Mix it Up!
| | Tired of the same old networking events?
Then let's Mix It Up!
Beginning in March, AAFMP will give you the opportunity to relax, meet new friends and hear about current trends and life stories from some of the most interesting movers and shakers in the Phoenix ad community. We'll announce the 'main event' each month in our monthly enewsletter.
Ready for a great time? Stay tuned for more details on our exciting March event featuring Park Howell of Park&Co.
If you would like to be a featured speaker and host an event at your business, contact execdirector@aafmetrophoenix.com.
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The Local Buzz
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H otel Valley Ho Earns Award
The Hotel Valley Ho, site of this year's March ADDYness Gala, has earned the Good Earthkeeping Award from the Arizona Hotel & Lodging Association's 2010 Stars of the Industry Awards. The award recognizes hotels that have developed a culture toward integrating environmental management practices that improve everyday operations and the bottom line, while maintaining quality service and meeting guest expectations. Read more about the hotel's green initiatives.
The Hotel Valley Ho is offering a special ADDY RATE for overnight accommodates to guests attending the ADDY Awards Gala on Saturday, March 5, 2011. Click here for complete details.
All the Usual Suspects are expected to Top Super Bowl ads During a recent interview with Bob McClay/KTAR, Louie Moses of Moses
 | | Louie Moses |
Anshell talked about the ads he feels will draw the most attention at this year's competition between the Steelers and the Packers.
"I think the Budweiser spots are always the ones people watch for," Moses said. "I think the bar's set pretty high for them. I think Doritos and also Pepsi always seems to come up with something. I'm not really looking forward to any of the e-trades or any of the financial institutions. I think they're all pretty conservative right now."
Moses said the best ads are the ones that tell a story. "The special effects, we're kind of overrun with that now. The crazy animals talking and things like that. It only works if the story's interesting. I think consistently over the years, the ones we remember from day to day, after, it's the ones that had a good story."
View the top Super Bowl ads for the past 13 years.
Arizona Amber Alert Program Extends to Facebook Life-saving AMBER Alerts are now available to the millions of people on Facebook. A total of 53 new AMBER Alert Pages have been created, one for each state, Puerto Rico, U.S. Virgin Islands and the District of Columbia. The inclusion of social media commemorates the 15th anniversary of the abduction and murder of 9-yr-old Amber Hagerman.
"Utilizing Facebook to update Arizona residents on AMBER Alerts is an important step in keeping our children safe," said Art Brooks, President & CEO of The Arizona Broadcaster's Association and Arizona AMBER Alert coordinator. "This gives us the capability to reach an even larger audience."
Press Release Ryley, Carlock and Applewhite adds new attorney  AAFMP member Ryley Carlock & Applewhite, a leading regional law firm located in Arizona and Colorado has added attorney, Susan D. Brienza, Ph.D., who will be a shareholder in the firm's Phoenix office. Susan joins the firm from the Denver office of Patton Boggs.
Ms. Brienza, a graduate of Stanford Law School, will assist in litigation, with a particular focus on product liability and advertising cases.
Press Release
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to execdirector@aafmetrophoenix.com
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National News
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Social media is key to Super Bowl ad strategies
Taking full advantage of Super Bowl ads means generating weeks of buzz leading up to the broadcast and, now, following up with a digital interactive and social component, said Scott Keogh, chief marketing officer of Audi, which has booked the spot for the opening break in the game. This year, Audi is being joined by several brands that are adding social media components to their Super Bowl ads. Advertising Age (tiered subscription model) (1/31)
Google and Mozilla First to Give Consumers a "Do Not Track" Internet Option The FTC has raised the possibility of a do-not-track mechanism which would allow consumers to opt-out of targeted online advertising. Mozilla and Google have both announced that they will include do-not-track options in their products. Google unveiled a "Keep My Opt-Outs" extension on its Chrome browser, which allows consumers to permanently block cookies. Microsoft has also announced that the next edition of Internet Explorer will have an ad tracking block feature. AAF and many other associations recently announced a new self-regulatory program which would allow consumers to opt-out of being tracked for online behavioral advertising.
NBC-Comcast merger gets FCC approval The Federal Communications Commission (FCC) is allowing Comcast and NBC Universal to merge, with certain conditions. Comcast will own 51% of the entity, which will include the nation's largest broadband Internet provider, one of four national broadcast networks, local NBC affiliates, film studios and a theme park. With certain members of Congress worry that the merger will lead to higher bills and less choice for consumers, Comcast-NBCU is promising to maintain the current level of local programming, increase children's and independent programming, and make Internet access more affordable and available to approximately 2.5 million low income households. The FCC is requiring that the venture ensure its content is available to competing cable providers as well as rival online video sources for at least seven years in an effort to limit Comcast's influence over the growing online video market.
Indecency Battle Ongoing The Federal Communications Commission (FCC) and U.S. Department of Justice have asked the 2nd Court of Appeals to review a July ruling that overturned the Commission's ability to fine broadcasters for indecent content. Meanwhile, the Parents Television Council is hoping Congress will keep indecency off the airwaves. New House Energy and Commerce Committee Chairman Fred Upton, R-Mich., has authored indecency bills in the past and has hinted he may do so again. Upton has promised to curb indecency in public broadcasting, protect children in online environments, and support transparency in the video game rating system.
Social Media Tips Jay Baer, popular social media strategist and author of Convince and Convert, a free daily eNewsletter on all aspects of social media, lists the Top 25 most popular blogs that have appeared in his newsletter. Topics include: The 39 Social Media Tools I Use Today; 11 Reasons Your Company Needs Facebook; LinkedIn--22 Ways to Dominate; Get Shorty...the Elevator Speech is Dead.ticle Subheading
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for Spring 2011. To schedule an introductory meeting, please call 602-218-5052 or email execdirector@aafmetrophoenix.com.
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 On the Move with the American Advertising Federation
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ADMERICA 2011
 The AAF national Convention, ADMERICA! 2011, brings together all facets of the advertising industry. This year's conference will be the first ever U.S. advertising conference focused specifically on the impact of advertising & culture. We'll deliver an unprecedented agenda that will entertain, educate and celebrate advertising in all of its forms by bringing you the new, the now, and most importantly, the next. Join AAF on June 1-4 in San Diego. Complete details on registration.
National Student Advertising Competition (NSAC): Finalists of the NSAC sponsored by JCPenney, will present their campaigns to a panel of industry executives during the ADMERICA! conference. This national competition provides more than 2,000 college students with real-world experience by requiring a strategic advertising/marketing/media campaign for a corporate sponsor.
The NSAC Student Chapter from The Art Institute of Phoenix will be competing in the District NSAC finals April 22 - 24. We wish them much success and hope to see them at the National Competition in June!
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Webinars for AAFMP Members
| | From  the Source is the American Advertising Federation's exclusive web seminar series available to AAF members only and is a completely free benefit of membership. "From the Source" brings trade professionals directly to the desktops of AAF members through monthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media.
Upcoming webinar
Candid Conversations: Supplier Diversity 101: Anita Laney Hear firsthand what it really takes to have success in the advertising industry. Candid Conversation webinars are designed for diverse and women vendors who are interested in doing business with ad agencies, advertisers and media companies. The series will focus on relationship building (Relationship Building 101) between vendors and the ad industry which includes an introduction to ad industry associations (Who's Who In Advertising) and feature success stories from diverse and women vendors.
Wednesday, February 16, 2011
2:00 P.M. - 3:00 P.M. EST
Archived Webinar Presentations: BRAND YOU, presented by Donna Farrugia, Executive Director, The Creative Group Article Subheading
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This is KEWL
| | | STRESS Buster
Need a reprieve from the day's madness? See if you can pass the test and do nothing for two full minutes.
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Employment Opportunities
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AAF Metro Phoenix Job Board
A new Job Board has been added to the AAFMP website for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board is almost famous. People know it to be one of the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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New Member Benefit
| | FREE Subscription to Process Magazine
Pr ocess Magazine, a quarterly publication covering key people and business in the regional Southwest, invites AAF Metro Phoenix members to receive a free subscription.
It's easy to get started. Just click here and you'll be on your way to staying current on information to help you stay informed on advertising, design, printing, interactive,public relations and photography services. |
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AAFMP Calendar of Events
| |  Save the Dates So many things are happening at AAF Metro Phoenix. Here's a calendar recap of upcoming events:
February 4: Nominations close for Creative Director of the Year February 4: Nominations close for Ad Person of the Year February 15: Ad 2sday Happy Hour; 5th and Wine; 5:30 PM to 7:30 PM February 16: Supplier Diversity Webinar February 23: Educational Workshop: Non-Compete, Non-Solicitation and Confidentiality Provisions presented by attorney Peter Borns,at Ryley, Carlock & Applewhite; 2 PM to 3 PM February 24: The People's Choice Award Voting - 5:30 PM to 7:30 PM March 5: March ADDY Awards Gala at the Hotel Valley Ho; 6:30 PM to 11 PM March 17: Member Lunch at The Arrogant Butcher March - Mix It Up!: Location: TBD Featuring Park Howell (Park&Co) 5:30 PM to 7:30 PM April 7: Monthly Member Lunch TBD
April TBD: Educational Workshop, topic TBD
June 1-4: ADMERICA national advertising convention in San Diego Ongoing: Register for your FREE subscription to Process Magazine
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Join AAF Metro Phoenix TODAY!
| |  Article SubheadingYour AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts - including reduced ADDY Awards Gala tickets! It's easy to join. Click here to become a member |
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