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THE PREZ SAYS...What's in a Resolution?
2011 is upon us and many businesses are breathing a sigh of relief and turning their attention to better economic times in the near future. How are you doing with your New Year's resolutions? Resolutions aren't only for personal lifestyle changes. In fact, many folks strive to improve their employment talents or diversify their advertising agency offerings. And while a lot of people who make resolutions do break them, research shows that making a resolution is useful. Those people who explicitly make resolutions are 10 times more likely to attain their goals than those who don't. But after 6 months, only 46% of resolutions are maintained. How's that for staying power?
You have to wonder, with statistics being so one-sided toward failure, why we even bother to make resolutions. I think the reason is because we know change is inevitable and in order to survive, we must adapt our thinking.
The recession hit the Valley hard and the face of business and how we market products and services--and ourselves--has changed with it. Hundreds of talented agency folks have been forced into unemployment and didn't necessarily go there by choice. Agencies are adapting their business models, consolidating and changing their offerings, rebranding themselves and putting their best foot forward to cultivate new business in a tight market. In this issue of the AAFMP eNewletter, you'll see how some Valley agencies are reinventing themselves to meet the new year.
AAF Metro Phoenix has made a resolution too - to better serve the needs of the advertising industry with pertinent and tangible offerings. We're reinventing ourselves to respond to the evolving needs of the advertising community and the unemployed creative talent. As a result, we'll soon be announcing a series of education workshops on key industry and employment topics that our members identified in a recent survey.
Whatever your New Year's resolution, I wish you success and prosperity. And keep making those resolutions because change is inevitable...
Cheers to your success,
Pamela Loughman
AAFMP President
  
Visit AAFMP social media sites regularly for updates on programs and industry news!
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Social Networking Event
| | Join AAF Metro Phoenix at the Sugar Shack for Ad 2sday
Start you new year off right. Come and network with AAFMP and Ad2 Phoenix at our monthly Ad 2sdays happy hour on Tuesday, January 18 from 6:00 - 9:00 pm at the popular Sugar Shack in Scottsdale.
Location: Sugar Shack, 6830 E. 5th Ave., Scottsdale. Click here for map.
No fee or pre-registration...just come and have some fun!
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News and Upcoming Events | | |
Call for Ad Person of the Year Nominations
Ad 2 Phoenix is accepting nominations for the 2011 J. Terry Groener Ad Person of the Year Award to honor a member of the Phoenix advertising community who exemplifies service and betterment of the industry. This is your opportunity to highlight someone you know or have worked with who simply is the best at what they do and how they do it here in the marketing and advertising industry in the Valley of the Sun.
Download the Ad Person of the Year Nomination Form. Nominations must be submitted online by February 1.
The award will be presented at the 26th Annual ADDY Awards Gala on Saturday, March 5 at the Hotel Valley Ho. Click here for more information.
AD 2 Phoenix selects recipient for Public Service Project
The Phoenix Conservatory of Music has been selected for the Ad 2 Phoenix annual public service project. PCM was chosen because it provides services in the greater Phoenix metropolitan area to children and young adults who have an interest and or talent in music but would otherwise not have access to learn or play an instrument. The Phoenix Conservatory of Music is also a regional partner with the renowned Berklee College of Music in Boston, MA; and PCM students locally in Phoenix have the opportunity each to apply for a scholarship with Berklee and attend a course in Boston.
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| ADDY® Alert | | |
26th Annual Phoenix ADDY® Competition in full swing
AAF Metro Phoenix received 490 entries in this year's ADDY Awards competition. The judging will take place on Friday, Jan 14 Saturday, Jan 15.
If you've ever been curious about the fairness of the judging, feel free to stop by to review our ADDY judging processes. The main judging will be held on Saturday, Jan 15 from 8:00 am - 5:00 pm at the Art Institute of Phoenix, 2233 West Dunlap Ave, Phoenix.
Entrants will be notified in late January on their winning entries but their award designation will not be announced until the ADDYS Gala on Saturday, March 5, to be held at the trendy hot spot, Hotel Valley Ho in Old Town Scottsdale.
AAFMP would like to thank this year's entrants for their continued support of the ADDYS competition and much success in the coming new year.
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| Local Agency News | |
Park& Co launches 'Buy Local' Ad Campaign
2010 Ad Person of the Year and founder of Park& Co, Park Howell, felt so compelled to do something to encourage clients to use the Phoenix market for its advertising needs, he has developed an ad campaign to encourage potential advertisers to use one of the agency's competitors. In Park& Co's new 'Buy Local' press release sent to , Park states, "Even if you don't hire us for your advertising and marketing, at least hire one of our friends."
Park's integrated campaign features print ads, online social media, and a "Pay it forward" word-of-mouth promotion. Each print ad focuses on a particular element of the local advertising industry, and features a unique landing page that makes it easy for companies to find Arizona ad agencies and film and video production companies.
Agency icon Mullen closes its doors
After 45 years in business, well-known Phoenix agency, Mullen Advertising & Public Relations ceased operations on Dec 31, 2010. Carter Mullen, the agency's CEO, decided to close the agency due to his recent illness. His father, Robert A. Mullen, founded the company in 1965 and Carter has been involved with day-to-day operations for the past 35 years. The majority of the company's staff and clients will move to The Lavidge Company beginning Jan 3.
MMA Advertising gets a new name
What once was MMA Advertising- which stood for the initials of the three partners- is now ANDERSON Advertising & Public Relations,  named for the firm's owners, Ted and Sheri Anderson.
"Over the years, we've made changes in our ownership and management structure," said Ted Anderson, President and Director of Client Services for ANDERSON. "As with most other agencies, our priority is always clients first, and we unfortunately neglect our own brand. We recognized that a re-positioning was due. It's time to leave the 'MMA' moniker behind."
Anderson also announced new staff additions:. Jeff Hecht, a Valley PR veteran with over 19 years experience, is Director of Public Relations. And Laurie Godfrey will lead the creative team, overseeing accounts such as Harkins Theatres, Desert Schools, Arizona Mills and Mayo Clinic.
Read more about Anderson's new leadership staff and clients.
Riester adds new satellite office in Albuquerque, New Mexic o
Debbie Johnson, former CEO of Rick Johnson & Company in Albuquerque, will head the New Mexico satellite office of RIESTER, an AAFMP Sustaining Corporate member. Pam Schneider and Laura Cowan will join Debbie from RJC.
Knoodle knews and knotes
AAFMP member agency, knoodle, will ring in the New Year with an array of new clients. Knoodle's Phoenix office expands its dynamic roster with Maratona, an e-learning, compliance and training solutions provider in the healthcare industry, business credit leader First Community Financial and the real estate company HomeSmart.
Christine Thomas, Regional Manager for the agency's newly opened San Diego office welcomes homebuilder Cornerstone Communities, wine merchant Prince of Wine and Croutons, a fast-casual dining experience.
Defero USA lands National Kidney Foundation Account
Defero USA is working on a fully integrated campaign with creative executions for online, print, an d outdoor for their client, the National Kidney Foundation (formerly known as the Arizona Kidney Foundation). Defero's partnership with NKFAZ began as a digital provider and now has grown to full agency services.
The creative campaign slogan, "Kidney Success" has been designed to turn override the negative term, 'kidney failure' with a more positive context for the life-threatening ailment.
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The Local Buzz
| | 12 News joins downtown CityScape
After 54 years at their N. Central Avenue facility, Gannett company, KPNX Channel 12, the local NBC affiliate, has moved its operations and joined the Arizona Republic at 2nd Street and Van Buren. A day-long celebration on January 12 will mark the kick-off and grand opening of the 12 News street-side studio.
The ground floor of the Republic Media building has been reconfigured to provide a main studio for 12 News newscasts and local programming along with interview space, an outdoor studio, a cooking set and two outdoor camera positions.
Pedestrians will be able to view live programming from the sidewalk. "The new studio will allow our team to connect with viewers like never before," said John Misner, president and general manager at 12 News. "Much like NBC's "Today," we know a live audience will bring energy to our newscasts and provide a true downtown destination no other station in the market can match."
KFNX News-Talk Radio 1100 adds new show
Starting Monday, January 3, KFNX will air a new show featuring Steve  Malzberg. The show will replace the slot formerly held by Dr. Laura. Malzberg has fast become one of America's most recognizable faces and voices on the political talk scene. He is well known for his work as a political pundit on various cable news networks, including his participation on panels on CNN's Paula Zahn Now and frequent appearances on the Fox News Channel on shows like Your World with Neil Cavuto, Fox & Friends, Heartland and The O'Reilly Factor, in addition to other shows on Court TV, MSNBC and CNN.
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to execdirector@aafmetrophoenix.com
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Professional Training Session
| | Adobe training offered by Arizona Newspapers Association
ANA is offering 2 days of training with newspaper technology training, Kevin Slimp on January 13 and 14 including Adobe InDesign and Photoshop.
Slimp will be teaching an intro to InDesign, as well as tips and tricks for beginners and intermediate users, fixing and finding PDF problems, and Adobe Bridge. On Friday, Jan. 14, join Slimp for sessions on PhotoShop, Flash and InCopy.
The classes will be held at the Walter Cronkite School of Journalism, 555 N. Central Ave., Phoenix, AZ in the azcentral.com classroom 256. The cost is $49 per day and $89 to attend both days.
To learn more about the classes and registration, contact ANA's Communication Manager, Perri Collins at 602-261-7655 ext 110 to register for this essential training opportunity.
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for Spring 2011. To schedule an introductory meeting, please call 602-218-5052 or email execdirector@aafmetrophoenix.com.
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National AAF Government News
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National Student Advertising Competition (NSAC) Judges Wanted
AAF national is looking for a few judges for the upcoming National Student Advertising Competition in June, 2011. Potential judges should be current advertising or marketing professionals with significant experience in the industry. NSAC is a valuable and fund experience for both students and judges and a great opportunity to network with young talent. Click here to apply. Application deadline is Jan 31, 2011.
Bill Cosby, General Motors, Seven Legendary Individual Inductees Headline 62nd Advertising Hall of Fame®
WASHINGTON, D.C. - The Advertising Hall of Fame enters its 62nd year with several firsts.
For the first time the Induction Ceremonies & Gala will be held not as a lunch, but as a dinner event, the evening of Wednesday, March 30, 2011, at New York's historic Waldorf Astoria hotel. For the first time the event will be made available as a live telecast exclusively to the American Advertising Federation's nearly 200 local ad federations, with a potential audience outside the Waldorf's Grand Ballroom of tens of thousands of advertising leaders nationwide; and the AAF will present for the first time ever the President's Award for Special Lifetime Contributions to Advertising, an honor to be given to those whose primary career was not in advertising, but whose work has made enormous contributions to our industry. The inaugural recipient of the President's Award is Bill Cosby. Read complete story.
Net Neutrality Bill Scrapped, For Now
Congressman Henry Waxman, D-Calif., chairman of the House Energy and Commerce Committee dropped an effort to move new net neutrality legislation in the near future. A new bill considered by the Chairman would have reportedly applied nondiscrimination principles to wire-line broadband but not wireless and directed the Federal Communications Commission to deal with enforcement on a case-by-case basis and not by rulemaking. It would have also prohibited the FCC from reclassifying broadband as a telecommunications service under Title II of the Communications Act, which would have given the agency greater regulatory authority. The effort was halted due to lack of bipartisan support. Chairman Waxman has not ruled out taking up the issue in a lame-duck session after the election.
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Take 5
| |  The Best Funny Ads of 2010
Need a break? View some of the funniest TV Ads in the world at this website created by the Turner Broadcasting Co.
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Employment News & Opportunities
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10 Reasons why more Americans are quitting their jobs
According to the Department of Labor's recent Job Opening and Labor Turnover Summary (JOLT), the number of voluntary job departures has risen since August 2009 and the number of people quitting now outnumbers those being laid off.
The most significant quit levels can be seen in financial services and professional and business services, but people are quitting across a variety of industry sectors including manufacturing, retail, real estate, construction, and hospitality. Read the entire story by Barbara Safani, posted 12/16/10 at AOL.COM.
AAF Metro Phoenix Job Board
A new Job Board has been added to the AAFMP website for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board is almost famous. People know it to be one of the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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Member Discount on Phoenix Symphony Performance
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 | | James Sedares, Conductor |
Hollywood Dreams & Nightmares
Friday, January 28, 2011, 8 pm
Symphony Hall
The Phoenix Symphony invites AAFMP members to a musical evening of the greatest epics and thrillers ever seen on the Silver Screen! Whether it's the heart pounding themes of Pirates of the Caribbean: The Curse of the Black Pearl or the sweeping overture from Lawrence of Arabia, audience favorite James Sedares will take the director's chair and lead the orchestra for this concert of cinematic masterpieces. So grab some popcorn, head to the theater and get ready to move to the edge of your seat!
AAFMP members will receive a 10% discount. Please contact Brittany Durphey, Marketing and Public Relations Coordinator at 602-452-0456 for a promo code and more information.
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Join AAF Metro Phoenix Today
 Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts - including reduced ADDY Gala tickets! It's easy to join.
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300 malls across 42 states, Eye is the number one mall media operator in America. Eye Shop is an advertising medium designed to reach consumers on-the-go, offering extremely targeted messaging engineered to engage and influence mall visitors as they move about the mall environment. 
