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Greetings!
THE PREZ SAYS...
I've built a 20-year career as a marketing industry professional and I'm proud  to live and work here in the Valley. I completely understand the bottom line issues that prompt budget reductions in tough economic times. But I also have another predictable (and instinctual) reaction.... that when purse strings are tightening, advertising professionals should be vigilant to justify the 'right' investments to sustain market share. And AAF Metro Phoenix is a brand worth investing in - particularly now.
I hope you'll consider your ad club membership to be a smart investment in your business and the advertising community. Being part of AAF Metro Phoenix (we're the local ad club!) provides each member with incredible access to networking, industry speakers and upcoming educational workshops at a time when connections and social community have never been more important.
Membership is a small price to pay when you consider that the return on investment includes networking, education, student scholarships, the ADDY competition, expanding your professional reach, and increasing your visibility and business base. Members not only broaden their intellectual and social network but a key aspect of AAFMP is helping young people enter the business. This is done via mentoring and scholarships to foster students and young professionals to help them achieve their aspirations. And let's not forget the social responsibility of helping non-profit organizations to achieve their marketing goals through the AAFMP Media Partnership Program. Some of our greatest accomplishments include assisting the Valley of the Sun United Way, the Desert Botanical Garden, the Arizona Humane Society, and East Valley Adult Resources to reach the public with their very important service messages.
I've met some of the most talented, committed and friendly people through the ad club - initially as a general member, then a board member and now serving as the current AAFMP President. If you're a current member, we look forward to seeing you at more events and mixers in the upcoming months. And please tell us what you like - and what you don't. We're evolving and changing to meet the needs of our members. If you're not yet a member, we invite you to attend an event and perhaps join us in the future in the hopes that your investment will benefit you and your business for years to come.
And if you've got a bit of competitive spirit in you, don't forget to enter the annual ADDY competition, which closes on Wednesday, December 8. Go to www.aafmetrophoenix.com to enter.
Cheers to your success,
Pamela Loughman
AAFMP President
P.S. Don't forget to follow us on Twitter (@AAFMP) for the latest on upcoming events, programs and industry news!
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| ADDY® Alert | | |
26th Annual ADDYS® Competition Almost Over!
Call for Entries ends next Wednesday, Dec 8
 Time is running out to enter this year's competition. Whether you have years of experience at a major agency or just started your own shop, an ADDY Award will increase your credibility as an advertising professional.
Been rejected? There's an ADDY category just for you!
Wouldn't it feel good to take home an ADDY Award for a concept you presented that the client rejected? Now's your chance to get noticed for your creative genius by entering your masterpiece into the Local Only Category: Best Work that Never Flew. There are 17 other local only categories this year.
Review the national categories and how to submit your entries:
Download the 2010/11 Rules & Categories
Entry Submissions:
All entries must be submitted online within the official AAF National ADDYS Software. Access the online entry software.
How to prepare your entries for submission
Confused about what goes in the entry bag, where to put the identification tags, or how to label a DVD entry? Download the entry preparation guidelines.
FREE clear plastic envelopes for your entries
You can pick up official ADDY entry envelopes at the following Valley locations during normal business hours:
McMurry, 1010 E. Missouri, Phoenix, AZ 85014
Thomas Reprographics, 817 E. Indian School Rd., Phoenix, 85014
The Art Institute of Phoenix, 2233 W. Dunlap Ave., Phoenix, 85021
Call to Entries Deadline:
Drop off your completed ADDY entries with your signed manifest form on:
Wednesday, December 8, 12-6 p.m. at McMurry, 1010 E. Missouri Ave., Phoenix, 85014.
This is the only date entries will be accepted. Please make plans to complete your online submissions and deliver your artwork on Dec. 8th.
The Pixelated Prophet ADDY blog is dedicated to bringing you the latest news related to the AAF Metro-Phoenix ADDYs
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2011 ADDY Judges
| | AAFMP is proud to announce the distinguished panel of creative professionals who will be judging this year's local ADDY competition.
 DWIGHT DOUTHIT, President & Chief Creative Officer,
Douthit Design Group, Houston, TX
Formerly with McCann-Erickson and Benton and Bowles, Dwight's work has appeared in HOW, Print, Art Direction magazines, and was included in Print's Best Logos and Symbols, Print's Best Posters, Print's Best Letterheads and American Corporate Identity.
 CAMERON GALE, Advertising Consultant, New York
With over twenty years experience in branding and b2b and b2c program and gorilla marketing, Cameron has worked with Ciber, Inc, National Symphony and Warren Miller Films. He's served on a number of boards promoting interests ranging from fine arts to ecology and co-founded a handful of public messaging related ventures.
 KIUMARS "Q" GOURK, Founder/Creative Director
Animal Creative, San Diego, CA
First house trained at Fallon, Kiumar quickly left his mark on clients such as Citi, Lee Jeans, Nikon, Starbucks, Timberland, Timex and United Airlines before moving onto Colle + McVoy and Vitro Robertson, where he was unleashed to go completely wild on Minnesota Office of Tourism, Red Wing Shoe Company, Cobra Golf and Taylor Guitars.
Read more about this year's ADDY judges here.
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December 2: 6th Annual Mingle Bells Holiday Party
| | Ugly Christmas Sweater Contest adds to this year's festivities
 Join us for our holiday tradition, the 6th Annual Mingle Bells party. Come and celebrate the holiday season with other creative and communication groups in the Valley - AAF Metro Phoenix, Arizona Production Assoc, AD2 Phoenix, AIGA and PIAZ (Printing Industries of AZ/NM).
Your $25 'ticket for fun' includes a buffet dinner and three drink tickets.
This year's event will feature an Ugly Christmas Sweater Contest. That's right...finally a chance to wear that cheesy sweater Aunt Bee gave you years ago and win a prize! Now doesn't that sound like fun?
Date: Thursday, December 2, 5:30 p.m.
Place: Dos Gringos, 4209 N. Craftsman Ct. Scottsdale, AZ 85251
Admission: $25 (includes three drink tickets)
Don't miss this fantastic opportunity to have a lot of fun and meet new friends! Register for your ticket to a FUN time! |
Local Agency News
| | Moses Anshell selected to launch national campaign for Fender
Moses Anshell, an AAFMP member agency, has added another national client to its client list by working with Fender Musical Instruments to launch "Girl Rock Nation," a national campaign to inspire and motivate young women to rock whether by picking up a guitar, writing a song or simply rocking in life.
Logo concepts were presented to Fender® through stencils on downtown sidewalks, painted logos on concrete, on temporary tattoos and T-shirts worn by employees, and through graffiti art in the main hallways of the agency. Watch the presentation video. Read more about the campaign in the Fender Launches Girls Rock Nation Press Release.
Cramer-Krasselt campaigns for clients Blue Man Group and Spice Islands are featured in this year's prestigious Communication Arts Advertising Annual, in  the Poster and Consumer Magazine Ad categories respectively. Here's a complete list of winners.
Local Buzz
TunnelBravo, a Mesa design firm established in 2005 by John Johnson and Stewart West, was recently featured in Commarts.com.
Moses Anshell recently added three seasoned professionals to its team:
Jodi Elle was promoted to Director of Client Services at Moses Anshell. Since 2008, Jodi has lent her two decades of industry expertise to a growing list of Moses Anshell clients including Fender Musical Instruments, The Sports Authority, BDA Inc., Performance Designed Products, Taylor Morrison, Best Buy and many others. Elle worked at other agencies in Arizona and Wisconsin, serving national accounts, such as Famous Footwear, Oscar Mayer and Rayovac, prior to joining Moses Anshell.
Lauren Keeton joined Moses Anshell, as the agency's Client Services Manager. Keeton was previously employed with 180La, an agency in Santa Monica, CA and Dailey & Assoc LA. Previous account experience includes national brands such as Sony, Adidas, Bombay Sapphire and Wonka.
John Beveridge is Moses Anshell's new Director of Operations. Previously, John worked at @Large Studios in Portland, where he was an Executive Producer. He has worked all over the country on national shoots.
Be included in the Local Buzz...
Care to toot your own horn? Send your company press releases to editor@aafmetrophoenix.com
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AAFMP New Member Profiles
| | Since 1937, AAF Metro Phoenix (formerly the Phoenix Ad Club) has been active in the Phoenix communications industry. We bring professionals from a wide variety of marketing-associated industries together to build networks and create business solutions. This month AAFMP welcomes two new members, Gibson McKay and Kevin Spidel.
 Gibson McKay, Director of Veritas, joined AAFMP in November. Gibson prides himself in being a 'fixer' and assists companies and individuals who need help with public affairs, media or government relations.
He attended NAU and is a native Arizonan. Read more about Gibson in his member profile.
Kevin Spidel, Community Architect at Gannett Local, loves to build  communities around a brand and working with cutting edge technology in marketing automation.
Kevin enjoys dabbling in photography. Need information on a local restaurant? Talk to Kevin who loves to write reviews on Yelp in his spare time. Get to know Kevin better through his member profile.
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| AAFMP Media Partnership Program |
| Now in its sixth year, the AAFMP Media Partnership Program provides
non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
East Valley Adult Resources (EVAR) is AAFMP's newest media partner. The organization provides a comprehensive range of programs and services designed to acknowledge and enhance the value of human life, dignity and independence of adults age 50 and older.
 AAFMP helped launch EVAR's media campaign, which incorporated outdoor, print and mall signage, in early October. The campaign will run through mid-March, 2011.
Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for Spring 2011. To schedule an introductory meeting, please contact call 602-218-5052 or email execdirector@aafmetrophoenix.com.
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Professional Development Lunch Series
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| Details on the 2011 monthly professional development lunch programs will be available in the January eNewsletter and on the website.
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News and Upcoming Events | | |
This month Ad 2 Phoenix will begin accepting nominations for the 2011 J. Terry Groener Ad Person of the Year Award to honor a member of the Phoenix advertising community who exemplifies service and betterment of the industry. The award will be presented at the ADDYS Gala on March 5 at the Hotel Valley Ho. Complete details will be available soon on the Ad 2 Phoenix web site. For more information, visit the website or email Ad 2 President, Greg Swiszcz.
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National AAF Government News
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Former AAF Chairman James R. Blocki Dies at 85
Former AAF Chairman, James R. Blocki, retired senior vice president of advertising and marketing services for Kraft Foods, died at this home in Arlington Heights, IL on Thursday, November 4, 2010 after a long illness.
Blocki joined Kraft in 1952 and rose to eventually take charge of all its advertising. He was chairman of AAF from 1987-1988. Before becoming AAF chairman, he was an active member of the AAF board for three years, serving on the executive committee and as vice chairman for one year. He also served on the boards of the Association of National Advertising, America's Junior Miss and the Promotion Marketing Association.
Group files petition with FCC to block cartoon on Nicktoons
The Federal Communications Commission has been asked to make a major change to its policies regarding the use of fictional characters in childrens' programming and commercial matter.
The Campaign for a Commercial-Free Childhood (CCFC) has filed a petition with the FCC seeking to block a new cartoon on the Nicktoons cable network claiming the show, Zevo-3, is a program length commercial. The show is based on characters that were developed for comics distributed with Skechers shoes, although the shoes play no role in the television show.
AAF Senior Vice President of Government Affairs, Clark Rector, reports the AAF opposes the CCFC Petition because it asks the Commission to repudiate the balanced approach it has applied historically to children's programming and to adopt in its place an amorphous standard that would intrude deeply into the creative and editorial choices of programmers. Read AAF 's position statement on this case.
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| Exclusive Job Banks | | |
AAF Metro Phoenix Job Board
A new Job Board has been added to the AAFMP website for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board is almost famous. People know it to be one of the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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Join AAF Metro Phoenix Today
 Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts - including ADDY entry fees! It's easy to join.
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