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Greetings!
THE PREZ SAYS...
This is not my ad club!
 AAF Metro Phoenix is not my ad club - it's yours. And it's ours. And it will take all of us working together to create a sense of community and make the club into something meaningful to your advertising-related business. The Valley is home to hundreds of advertising and marketing companies, media companies, digital companies, photographers, printers, suppliers, freelancers and clients. Imagine the possibilities if we all got together to engage in our profession, our network and our community to build a strong club that you'll be proud to be affiliated with.
If you're an advertising industry professional, the ad club should be important to your business. Become a member. Get engaged. Volunteer just one hour of your time. And shape the club into an organization that benefits you and the advertising community. This is YOUR ad club - get engaged.
I've heard from a few folks that the ad club is not what you'd like it to be. I share your concerns and the Board of Directors and I are dedicated to reinvigorating the club to build a better advertising community. So here's your chance to let your voice be heard. Take our online member survey to share your thoughts about what this club should be and how you'd like to be involved. Join the President's Round Table series to discuss important issues how the ad club can improve its programs to deliver what you need. Or contact our Executive Director to learn more: execdirector@aafmetrophoenix.com.
So what's holding you back? Go to www.aafmetrophoenix.com and join today. Read more
Cheers to your success,
Pamela Loughman, AAFMP President
P.S. Don't forget to follow us on Twitter (@AAFMP) for the latest on upcoming events, programs and industry news!
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| Professional Development Lunch Presentations | |
 THURSDAY, NOVEMBER 4
A Geico, Cavemen and Googly Eyes...
Go 'Behind the Brand' with Steve Bassett
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Creative Director,
Steve Bassett
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Who came up with the idea for the caveman? Why did the Gecko almost never make it to TV? Why does GEICO run so many different ad campaigns at one time? Does humor really sell car insurance?
Steve Bassett, Senior Vice President & Creative Director for The Martin Agency, will share a behind-the-scenes look at one of the most successful brands in advertising history and at the unique client/agency partnership that helped make it all happen at the November 4 AAFMP luncheon at the Sheraton Downtown Phoenix. It's so easy to register,
...even a caveman can do it!
Oct. 7 "Agency Summit" Luncheon Packs the House
 Last month's Advertising Agency Summit-Big Fish. Small Pond. Don't Drown.-was a tremendous success, drawing more than 160 attendees. Nancy Stephens, Associate Professor of Marketing and Faculty Director of the Services Leadership Institute at the W.P. Carey School of Business at ASU led the agency leaders in a lively discussion. Agency principals on the panel included: Jos Anshell of Moses Anshell; Park Howell of Park&Co; Bill Lavidge of The Lavidge Company; Carrie Martz of The Martz Agency; Tim Riester of Riester and Dan Santy of AIR Marketing. See photos and listen to the complete audio session. |
| ADDY® Alert | | |
26th Annual ADDYS® Competition - Call for Entries Open!
 The ADDYS are officially open for entries! Complete details and access to the online software is available on the AAFMP web site. Members enjoy a substantial discount on entry fees. New members are always welcome. If you're a regular competitor, you will notice the national AAF has implemented a modest fee increase to enter the National ADDY competition.
In response, AAFMP created 20 new LOCAL-ONLY categories to provide our members with a low-cost alternative; local category entries are NOT eligible for District or National ADDY judging. No exceptions.
Entry Submissions:
All entries must be submitted online within the official AAF National ADDYS Software. Access the online entry software.
Call to Entries Deadline:
Drop off your completed ADDY entries with your signed manifest form on:
Wednesday, December 8, 12-6 p.m. at McMurry, 1010 E. Missouri Ave., Phoenix, 85014.
This is the only date entries will be accepted. Please make plans to complete your online submissions and deliver your artwork on Dec. 8th.
Review the categories and how to submit your entries:
Download the 2010/11 Rules & Categories
FREE clear plastic envelopes for your entries
You can pick up official ADDY entry envelopes at the following Valley locations during normal business hours:
McMurry, 1010 E. Missouri, Phoenix, AZ 85014
Thomas Repographics, 817 E. Indian School Rd., Phoenix, 85014
The Art Institute of Phoenix, 2233 W. Dunlap Ave., Phoenix, 85021
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Local Agency News
| | ReThinc Advertising hosts Animal Rescue Charity Event
 | | Lando, Stephanie Riley's black lab, gets a scrub at the AZ Rescue event |
Scottsdale-based ReThinc Advertising's first annual 'Rescue Rinse' Dog Wash, a charity event for AZ Rescue, went off without a hitch on Saturday, Oct 9. AZ Rescue dedicates time, energy and resources to save animals all over the Valley. Every item present at the Rescue Rinse was donated. ReThinc Advertising is an AAFMP Corporate Sustaining Member. Oct, 2010 Press Release.
ASU's Walter Cronkite School of Journalism appoints Matt Silverman as new member of Endowment Board
 The Endowment Board of Trustees at ASU's Walter Cronkite School of Journalism has appointed Matt Silverman, managing director of R&R Partners, as a new board member. Silverman oversees advertising, public relations, online strategies and research for R&R's wide range of integrated accounts. His past accomplishments include a 15-year career as an Emmy Award-winning journalist. October, 2010 Press Release
McMurry Again Honored Nationally as a Top 5 Workplace
For the third straight year, McMurry is ranked No. 5 on the annual Great Place to Work® Rankings: 2010 Best Small & Medium Workplaces presented by Entrepreneur®.
 | | TV Anchor, Rebecca Thomas |
KNXV-TV launches interactive news program
ABC15 has launched an innovative local news talk program. Now@9 is a combination of news, talk, buzz, and entertainment, including digital and social media. The local news talk program incorporates viewer opinions and comments as the center of a live discussion every day. The new format is designed to get viewers involved by giving them a voice in the debate about the day's hottest topics and encourages them to join the conversation via ABC15.com, Facebook, and Twitter.
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6th Annual Mingle Bells Holiday Party
| | Ugly Christmas Sweater Contest adds to this year's festivities
 Join us for our holiday tradition, the 6th Annual Mingle Bells party. Come and celebrate the holiday season with other creative and communication groups in the Valley - AAF Metro Phoenix, Arizona Production Assoc, AD2 Phoenix, AIGA and PIAZ (Printing Industries of AZ/NM).
Your $25 'ticket for fun' includes a buffet dinner and three drink tickets.
This year's event will feature an Ugly Christmas Sweater Contest. That's right...finally a chance to wear that cheesy sweater Aunt Bee gave you years ago and win a prize! Now doesn't that sound like fun?
Date: Thursday, December 2, 5:30 p.m.
Place: Dos Gringos, 4209 N. Craftsman Ct. Scottsdale, AZ 85251
Admission: $25 (includes three drink tickets)
Don't miss this fantastic opportunity to have a lot of fun and meet new friends! Register for your ticket to a FUN time! |
New AAFMP Member Profiles
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The AAFMP membership continues to expand and welcome professionals from a variety of industries. This month's featured member is Stephanie Riley.
 Stephanie Riley is the Director of Marketing at ReThinc Advertising, an AAFMP Corporate Sustaining Member. She attended Arizona State University and hails from Toledo, OH. Stephanie is very proud of her lab, Lando, who goes to work with her each day. Read more about Stephanie in her member profile
AAFMP welcomes new Corporate Sustaining Member: OnMedia
OnMedia is AAFMP's newest Corporate Sustaining Membe r. For nearly 35 years, the company has been the premier publisher of theater programs for the performing arts of Arizona. Headquartered in Phoenix, OnMedia publishes for over 20 arts venue and production companies, covering the diverse performing arts seasons of greater Phoenix and Tucson. Visit the OnMedia website and watch their stunning video.
AAF Metro Phoenix Corporate Sustaining Membership has a lot of perks. Here is information about the many exclusive benefits available to AAFMP corporate members.
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 News and Upcoming Events | | |
Ad 2 National is composed of 25 different Ad 2 Clubs from across the country, including San Francisco, Orlando, San Diego and Washington, D.C. Each November, representatives from all of the Ad 2 Clubs meet to discuss successes and challenges while exchanging ideas to improve their programs and operations.
The Phoenix Ad 2 Club is hosting this year's Mid-Year Retreat in Scottsdale Nov. 5-7 and invites members and prospective members to participate. For more information or to register, visit the website or email Ad 2 President, Greg Swiszcz.
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National AAF Government News
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Program gives Consumers Control over Collection of Web Viewing Data
AAF and a group of the nation's largest media and marketing trade associations, with support from the Council of Better Business Bureaus, has announced details of a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes.
The Self-Regulatory Principles for Online Behavioral Advertising represents the industry's response to the Federal Trade Commission's call for more robust and effective self-regulation of online behavioral advertising practices that would foster transparency, knowledge and choice for consumers. AAF Oct 4 Press Release.
FCC OK's Use of White Space
The Federal Communications Commission voted unanimously to approve the use of idle TV spectrum known as "white spaces" for wireless broadband applications. The order eliminated a requirement that devices that check-in with a geo-location database include sensing technology to ensure they will not interfere with television stations and other spectrum license holders. Complete story.
FTC Environmental Guides
The Federal Trade Commission has released proposed changes to the "Green Guides" that give marketers guidance when making environmental claims. The Guides, which were first issues in 1992, have not been updated since 1998. While they do not have the force of law, they do give insight as to the standards the agency will use when taking enforcement actions. More information
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| AAFMP Media Partnership Program | |
Now in its sixth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. Made possible by our generous media members, the program is designed to dramatically extend media reach and frequency to help non-profit organizations achieve their marketing goals.
 Just ask the Arizona Humane Society (AZHS), whose goal was to increase community awareness for animal adoption and low-cost spayed and neutering services. AZHS kicked off their campaign in mid-August and are now enjoying a measurable return on investment. Do you know of a non-profit organization that could benefit from the program? AAFMP is now accepting applications for Spring 2011. To schedule an introductory meeting, please contact call 602-218-5052 or email execdirector@aafmetrophoenix.com. |
| Exclusive Job Banks | | |
AAF Metro Phoenix Job Board
A new Job Board has been added to the AAFMP website for members to post employment opportunities. Members may submit job descriptions to AAFMP Executive Director, Carol Murphy. All employment listings must include a date and email address for candidates to respond directly to your company. Listings are posted for 30 days
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board is almost famous. People know it to be one of the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn. |
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Join AAF Metro Phoenix Today
 Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Click here to review current member benefits.
AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF. Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts - including ADDY entry fees! It's easy to join.
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