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Greetings!
Welcome to another exciting fall in the Valley!
I hope you'll take a few minutes out of your busy day to read through our  newly redesigned e-newsletter to catch up on the latest AAFMP event information, feature members, industry news and ADDY© Award updates.
A great way to get started is to attend our monthly professional development luncheons. On Thursday, Nov. 4 we'll welcome special guest Steve Bassett, creative director for the Martin Agency, who will present GEICO behind the Brand - a behind-the-scenes look at one of the most successful brands in advertising history.
In this issue, we've announced the newest member benefits. If you're not yet a member, we invite you to check us out and network with other professionals who are committed to the advertising community, higher education for advertising students, and many other activities geared toward the enhancement of the metropolitan area of Phoenix.
Thank you for your continued support and participation. If the Board may be of any assistance to you and your business, please let us know. We're here to serve you--our valued members.
Cheers to your success,
Pamela Loughman
AAFMP President
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Local Agency News
| | Clear Channel Radio, Subway and Onstage.com coordinate campaign to find opening talent for Goo Goo Dolls
Clear Channel Radio and OurStage.com are collaborating on a new national marketing campaign designed to give an unsigned musical artist or band the chance to open for the Goo Goo Dolls. Subway Restaurants has signed on to sponsor the national campaign and will launch a "wake up" songs competition. Complete Story: Clear Channel, Subway team up to promote unsigned musical talent - San Antonio Business Journal (9/22/10)
R&R Partners named by Ad Age as one of the best places to work
R&R Partners received national recognition in Advertising Age's 2010 Best Places to work in Marketing and Media survey. The award recognizes employers in the marketing, media and advertising industry who have created environments in which people love to work and contribute their best ideas. Complete Story: Best Places to Work in Marketing & Media 2010 - Advertising Age (9/20/10-Jennifer Rooney)
Martz Agency celebrates 30-year milestone
Noted nationally for last year's holiday marketing promotion of Zhu Zhu Pets, The Martz Agency, founded by Carrie Martz, recently celebrated its 30-yr anniversary. The firm is the largest female-owned advertising and PR firm in Arizona. Complete Story: Martz Agency marks 30-year milestone - Phoenix Business Journal (9/11/10)
Riester produces television ad for Boise State
Number 3 ranked, Boise State, will get some high visibility during college football this year with their new spots produced by Riester. The spots feature football coach, Chris Petersen and tout the university's academic innovations. Complete Story: Riester TV ad touts Boise State during college football games - Phoenix Business Journal (9/17/10- Mike Sunnucks)
Clear Channel Outdoor assembles national sales group to assist advertisers
Clear Channel Outdoor Holdings Inc. has created a national sales group to assist advertiser and agency partners in planning multimarket, multimedia campaigns. The group, headed by Executive Vice President Rocky Sisson will work to create new opportunities for national advertising plans across Clear Channel Outdoor's out-of-home advertising properties. Read more: Clear Channel Outdoor creates national sales group - Phoenix Business Journal (9/15/10)
Local Buzz
R&R Partners adds new faces to its team
Angela Serda is the new R&R Account Services Project Coordinator.
ASU grad, Chelsea Daniels will serve as R&R's Agency Coordinator.
Kimberly Gale has joined the R&R team as the agency's newest Public Relations Account Executive.
Be included in the Local Buzz... Care to toot your own horn? Send your company press releases to editor@aafmetrophoenix.com
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Professional Development Lunch
| | GEICO - Behind the Brand with Steve Bassett
 Who came up with the idea for the caveman? Why did the Gecko almost never make it to TV? Why does GEICO run so many different ad campaigns at one time? Steve Bassett, Senior Vice President & Creative Director for the Martin Agency will share a behind-the-scenes look at one of the most successful brands in advertising history and the unique client/agency partnership that helped make it all happen at the November 4 luncheon. Register to attend this program. |
New AAFMP Member Profiles
| | The AAFMP membership is GROWING! We'd like to introduce you to two of our newest members:
 Steve Kowalski is the Sales Manager for Elite Media Taxi. Elite owns the bright green taxis you see around town. Steve loves his job because he gets the opportunity to approach potential clients with an ever-evolving product line while still being able to execute his entrepreneurial spirit. He's not all strictly business though...his favorite pastime is cooking!
 Mike Miller is a Senior Account Manager with Jack Nadel International. A native of Oswego, Oregon, he loves to golf and also is a member of the Las Vegas and Palm Springs AAF chapters.
Review all new member profiles |
 News and Upcoming Events | | AD 2sday October 12, 6:00 p.m. - 9:00 p.m. at the Sugar Shack: 6830 E. 5th Ave, Old Town, Scottsdale. Network in a fun, casual environment with some of the Valley's finest young professionals!
Ad 2 Phoenix Job Bank
Ad 2 Phoenix's job board is almost famous. People know it to be the best for industry job leads in the valley. For questions or comments regarding the Ad 2 Phoenix Job Bank, please contact Stacey Robyn.
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| ADDY® Alert | | |
ADDY Call to Entries Opens Friday, October 15
New ADDY Chairs
Matthew Wilson (knoodle) and Mike Rodgers (Defero, USA) will serve as ADDY co-chairs for the 2011 local competition. Last year's Co-Chair, Susannah Fields (Ripe) will be the ADDY Advisor.
Entry Submissions: Open on Friday, October 15. Complete entry information and access to the online entry software will be available at the AAFMP website.
Call to Entries Deadline: Wednesday, December 8. The drop off location will be the same as last year at McMurry, 1010 E. Missouri Ave., Phoenix.
Download the 2010/11 Rules & Categories
Get started reviewing the categories and how to submit your entries.
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 National AAF News & Member Benefits
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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. Click here to see what AAF does. Nearly 150,000 advertising professionals across the nation have jump-started their careers through the American Advertising Federation (AAF) National Student Advertising Competition (NSAC). This year JC Penney will be the 38th sponsor of the NSAC. JC Penney also will host the 2010 AAF Student Conference in Dallas, Texas October 21-22. More information on NSAC Competition.
New Member Benefits
Your AAF Metro Phoenix membership automatically qualifies you to receive national AAF benefits and the list is constantly growing! Four new companies have entered into a partnership with the national AAF and now offer all members substantial discounts. Here is a list of current benefits for members.
Additions to AAF Member Benefits:
Translate Media specializes in translations for multinationals and organizations in both the private and public sectors and employs more than 5000 translators covering over 80 languages and multiple specialties. Use promo code "AAF" and receive a 9% discount off of all Translate Media's services.
PSAV® Presentation Services can meet all your event technology needs and as an AAF member you'll receive a nice discount! With a dedicated team and extensive, onsite inventory, PSAV® has the resources to accommodate planners, producers and presenters with exceptional gear and support.
Experian is a market leader helping customers grow their businesses. AAF members now have access to Experian's suite of small business marketing services products including those from our well-known brands of Simmons and QAS at a 15% discount off retail rates.
Electronic Data Payment Systems brings you the financial tools necessary for business growth. If you currently accept credit cards or have thought about implementing a credit card program, the AAF Member Credit Card Processing Program can provide you with tremendous savings. Contact the National Enrollment Center at 866.578.9740 to speak to an enrollment specialist about this exclusive benefit.
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Join AAF Metro Phoenix Today
 AAFMP educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs. Your membership with the AAF Metro Phoenix automatically enrolls you with the national AAF.
Being a member also connects you to the entire advertising community here in the Valley and provides you with great opportunities for networking, speakers, education and valuable member discounts including reduced prices on ADDY entry fees! Click here to become a member
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