When an engineer designs an aircraft or a jet engine, they consider both a static design (the object at rest) and a dynamic design (the object in motion). For example, the static design of an aircraft at rest is the size of the wings, fuselage, rudders, windows, seats, etc. The dynamic design of an aircraft is the design for performance in flight, i.e., the cruise speed, handling turbulence, stall angle, maximum bank, and much more. When it comes to our business operations, most companies spend quite of bit of time on the static design (like the physical layout of the factory), but how much time do we really spend on the dynamic design, or the design for our 'operations in motion?' Continue reading the article.