Boston University School of Management

    Marketing Department News


Fournier's Long-Term Impact

Susan Fournier has been honored with the Association for Consumer Research's Long-Term Contribution to Consumer Research Award.  Full Story

Four New Full Professors

The School is delighted to announce the promotion of four faculty members to full professorships, including Susan Fournier of the Marketing Department. Full Story

 

More Faculty Honors

Boston University School of Management faculty across disciplines have been repeatedly honored for their significant impact on management research, education, and thinking. See More

New Books, Top Journals

BU marketing faculty have forthcoming books as well as new articles in Management Science, Sloan Management Review, Marketing Science, and more.

Crisis Planning for Marketers

New research from Associate Professor Shuba Srinivasan offers advice for marketing managers on branding, crisis management and budgeting. Full Story

Marketing Conference Series

Conferences at BU or organized by our faculty include the ISMS Marketing Science Conference, International Society of Franchising, and Consumer Brand Relationships. Full Story

 

The US as Emerging Market

 

Gustavo Valle, CEO of Dannon, visits Boston University to discuss running a multinational food company. Watch Video

Creating Value for the WorldSM    

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