DHS Launches Ready Campaign for National Preparedness Month
This week Department of Homeland Security (DHS) Secretary Janet Napolitano joined with Federal Emergency Management Agency (FEMA) Administrator Craig Fugate and the Ad Council to launch a new series of Ready Campaign public service advertisements (PSAs). Kicking off September's National Preparedness Month, these advertisements are designed to encourage all Americans to take steps to prepare for emergencies.
"Preparedness is a shared responsibility that begins with the American people," said Secretary Napolitano. "These public service advertisements highlight the simple steps everyone can take to prepare for disasters, enhancing the safety and security of our country."
"Emergency response is a team effort, and the most important member of that team is the public," said Administrator Fugate. "The truth is, the more the public does now to prepare, the better we can respond in the future. That's why we are launching PSAs, encouraging Americans to visit Ready.gov and learn how they can do their part to prepare."
The Ready Campaign encourages Americans to take three simple steps to prepare for emergencies: 1) put together an emergency supply kit; 2) make a family emergency plan; and 3) get informed about the types of emergencies that could take place in their communities and appropriate responses.
Initiated in 2003, the Ready Campaign is a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to all emergencies in order to raise the level of basic preparedness across the nation.
For more information on the Ready Campaign or to view the PSAs visit
www.ready.gov