2012 PRIDE MASTHEAD
 
PRESS RELEASE
January 17, 2012 
323-969-8302 x19 

.. AND PROUD OF IT!

NEW MESSAGE AND REFRESHED BRANDING DEBUT

FOR 2012 LA PRIDE CELEBRATION

 

With preparations underway for the 42nd annual Los Angeles LGBT PRIDE celebration, Christopher Street West, the nonprofit organization that produces this renowned 3-day festival and parade, is thrilled to debut its refreshed branding and poignant new message for 2012.    

 

"...and Proud of it!" is both a celebratory declaration of pride in one's individual identity, as well as an all-embracing exclamation of our community's collective resolve to bring about a world that is inclusive of all Lesbian, Gay, Bisexual and Transgender people.

 

"On the heels of gains our founders could not have conceived of 42 years ago, the time was right to freshen up our branding," said Rodney Scott, CSW Board President. "Don't ask, don't tell is history, marriage equality is robust in 6 states and Washington, D. C., and in a transcendent speech in Geneva, Secretary of State Hillary Clinton announced that America would use all of its diplomatic tools to promote LGBT rights around the world. Progress like this, I'm certainly proud of it!" Other brand enhancements include vibrant new visuals, bold new colors and a sleeker overall appearance.          

 

"Pride means different things to different people and that is why the organization opted for messaging that is so versatile but poignant," said Karina Samala, CSW Board member. "...and Proud of it!" can apply to everyone in our diverse community. One can be transgender and proud of it. One can be bisexual and proud of it. People can be proud of the LGBT community as a whole, proud of our accomplishments, or opt out of being labeled all together. No matter who you are, or how you identify, at LA PRIDE, you will be welcomed and celebrated."        

 

Taking place June 8-10, 2012 in West Hollywood, this year's LA PRIDE festival promises more room for stages, dancing, booths and vendors now that the new West Hollywood Library has been completed.    

 

With 5 months to go until LA PRIDE, stay connected by signing up for the CSW Newsletter at LA PRIDE, liking our Facebook page and following us on Twitter @LAPRIDE.

 

ABOUT CHRISTOPHER STREET WEST (CSW)

 

Christopher Street West produces the annual Los Angeles LGBT PRIDE celebration in West Hollywood. A 501(c) 3 non-profit organization, CSW is a leading partner in the advancement of human rights, education, outreach and equality for the LGBT community. Led by a professional all volunteer board of directors, CSW produces one of the largest PRIDE celebrations in the United States.  CSW hosted the world's first PRIDE Parade in 1970.    

  

 

LA LGBT PRIDE in West Hollywood

Christopher Street West Assn., Inc.

323-969-8302

323-969-0761 f

info@lapride.org 

lapride.org

 

A 501(c)3 non-profit organization