Christopher Street West


Press Release

June 2, 2011

323-969-8302, x19







Christopher Street West is excited to welcome Toyota, AT&T and Bacardi as three new key sponsors who join over 30 corporate, media and community partners in making the 41st annual LA PRIDE celebration an event our entire community can be proud of.     


On Friday, June 3, 2011, Toyota will join CSW to present the inaugural LA LGBT Heritage Month opening ceremony being held at Los Angeles City Hall. 


"Toyota is incredibly proud and excited to support the 41st annual Los Angeles PRIDE celebration. It is a real privilege to be part of such a meaningful event, joining hundreds of thousands of others to celebrate all that the LGBTQIA community has accomplished and also to acknowledge that the work for full equality is far from over," said Robert Palme, Leadership Committee Chair, Spectrum. "Additionally, we applaud Mayor Villaraigosa's proclamation that June is LGBT Heritage Month and we are particularly honored to join him in paying tribute to the LGBTQIA leaders and countless unsung heroes."


This year, AT&T also joins CSW to present the LA PRIDE Mainstage. This key element of the celebration will host world class acts including Grammy-winning artist Estelle, the outrageous Margaret Cho, dance-diva CeCe Peniston, America's Got Talent favorite Prince Poppycock and the high-energy hometown boy, Sam Sparro. 


"AT&T fosters an accepting, diverse and respectful work environment at all levels of the business," said Melissa Smith, West Region Marketing Director. "Whether it is partnering with HR to develop the AT&T Transgender Guidelines, providing input on AT&T's self identification program for LGBT employees, or working with its AT&T LEAGUE volunteers - Lesbian, Bisexual, Gay and Transgender United Employees - at community initiatives; AT&T makes diversity and inclusion a top priority. AT&T is proud to be a sponsor of the LA Pride 2011 Celebration."


Additionally Bacardi joins with CSW to bring their popular 42 Below Vodka and new Bacardi Arctic Grape Rum to the festival beverage concessions and pre-PRIDE events.


These great brands join longtime sponsors Bud Light, the City of West Hollywood, Wells Fargo and West Hollywood Marketing and Visitors Bureau for the 41st annual LA PRIDE celebration, taking place June 10-12, 2011, in West Hollywood, California


"The need for corporate partnerships is more than just financial but is a foundation to a community still pursuing fair and equal recognition throughout the United States." said Rodney Scott, CSW Board President. "Our new and returning sponsors are all so important to the production of LA PRIDE."


Other sponsors include Stella Artois, Toyota Financial Services, Showtime's the Real L Word, Neutrogena, Rogaine, Gelson's Market, Cedars-Sinai, Kitchen 24, Progressive Insurance, Whole Foods Market, Segway, Crunch, Petco, Barefoot Wines, Chad Hudson Events, ID Lubricant, Metromint Water, Garrett Popcorn,, AMP 97.1, Frontiers Magazine, Out Magazine, San Diego Gay & Lesbian News, Instinct Magazine, Metrosource Magazine, Adelante Magazine, Cybersocket, Compete Sports Media and Here Media. 



A non-profit organization, Christopher Street West is a leading partner in the advancement of rights and equality in the LGBT community.  Led by professionally-driven, volunteer-based Board Members, Christopher Street West produces one of the largest PRIDE celebrations in the United States with an ever-expanding global presence reaching millions of people annually. 


PRIDE 365:  Power.  Passion.  Purpose. 


  (323) 969-8302 Phone  (323) 969-0761 Fax