Christopher Street West is excited to announce the change in format of its popular PRIDE Guide.  

The LA PRIDE Guide Magazine - CSW's annual publication for all things PRIDE, has been moving toward a magazine format for the past few years; full size, full color, glossy paper, with increased editorial content. 

This move allows CSW to continue to provide a portable printed guide for all PRIDE related events such as Festival and Parade information, while increasing the values added aspect to both the end user as well as advertisers.  The change will encourage readers to hold on to the issue, reading it more than solely for the weekend, as well as increase the pass on rate. 

In addition to biographies, interviews with Grand Marshals, Honorees and Headline Entertainment, are some planned highlights of the new format. 

"Given our demographics, advertisers will be reaching a highly sought after market", said, Rodney Scott, CSW Board President.  "Over 400,000 people participate in the LA PRIDE Parade on Sunday, and many use the PRIDE Guide Magazine as their main source of information". 

The annual PRIDE Guide Magazine reaches 20,000 plus people in print, and over 100,000 online, is featured at all pre-PRIDE events, and is distributed throughout multiple counties in Southern California. 

Early bird advertising rates end on Saurday, March 19, 2011.  Application and ad rates are available at LAPRIDE.org/prideguide.   Artwork and payment must be received by Friday, April 8, 2011.