October/2007
Welcome to Keogh & Associates Consulting, LLC
 
Greetings!

This edition centers on a country that we need to be familiar with:  Mexico.  See below for, a short article with my take on Taco Bell re-opening operations in Mexico after a 15-year hiatus. Yum Brand's Inc. hopes that Mexico's relatively youthful population of 107 million, and its proven taste for fast food could make it an attractive business. 

My company now provides Destination Services for expatriates arriving in Mexico.  Our trained consultants, coordinated from our Mexico City office, provide a full gamut of settling-in services and are available to assist expatriates, and their families.  We also provide services to business travelers who need to maximize their effectiveness on trips to Mexico.  See below for more information!
Mexico: cross-cultural food man with pie chart

On Monday, October 10, 2007, Yum Brands reported third-quarter profits rose 21 percent in its international division and 28 percent in China, while U.S. profits rose a scant 1 percent. Same-store sales at company-owned Taco Bells fell 6 percent for the three months ended Sept. 8.

Taco Bell, made its name promoting its menu to Americans as something straight out of Mexico. But it's a very different dynamic south of the border.

Read more in this PDF file


 
Destination Services: Mexicoteam

Coordinated from our offices in the US and in Mexico City, Keogh & Associates Consulting, LLC can provide your expats and travelers with truly caring, comprehensive and professional services.  Our experience in the relocation industry indicates that the most useful preparation activities for an international assignment are cultural training, language classes and a pre-assignment visit.  We provide all three plus on-going expatriate support.  Our experience and superb contact network in Mexico enables us to combine state-of-the-industry services combined with the warm hospitality so characteristic of the Mexican people.

Here are some lessons we have learned from the assignees and business travelers that we have assisted in Mexico that we incorporate into our service offerings.

  • Provide up-front counseling services to establish compatibility with the assignment.
  • Arrange a pre-assignment visit so that they get a feel for the city or areas that they might want to live in according to safety and location, including identification and tour of local health services, and schools, etc. 
  • Introduce them to local support groups in the area.
  • Provide them with cross-cultural training, including on-going expatriate coaching on assignment.
  • Provide the employees up with a mentoring  program.
  • Make sure cross-cultural courses use local examples (such as how to get cable or phone service, how to manage domestic help, security).  Too many cross-cultural courses are not specific enough for stressed expatriates.
  • Focus on preparation and support as people get to their overseas locations. The real learning takes place as they confront the actual challenges.
  • Prepare the whole family for the assignment. Mexico is a very family oriented society and children can make the transition easier for parents when they are prepared.
  • The Destination Services provider should have a good working relationship with the HR group where the expat will be assigned. 
  • Language training is a must - at the very least, survival language. 
  • Prepare them to think ahead of how they will face a crisis that may come up - for instance if a family member becomes seriously ill.
In This Issue
Busienss challenge: Mexico
Mexico: Destination Services
 
jack bright

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Jack Keogh
Keogh & Associates Consulting, LLC
203-268-3126
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