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Hillsborough Area Regional Transit
| July 2011 |
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| Driven to Serve |
 | Alison A. Hewitt, HART Board Chair |
On behalf of HART, I would like to wish you a very happy and safe Fourth of July!
Today, HART is operating on a Sunday schedule, and the streetcar will stay open until 11 p.m. so those enjoying firework displays at Channelside can ride the streetcar safely back to their home or vehicle.
July also marks a major service change for HART, and in this newsletter, you can get a behind-the-scenes summary about why these changes keep HART operating efficiently. In addition, it's a way to update bus service so that it better matches current and projected ridership trends.
More importantly, before changes are even considered, there's extensive community outreach on behalf of HART so residents can give their input regarding upcoming changes.
Also in this newsletter, read information about three new flex zones in Northdale, South Tampa and Town 'N Country. This service may be new to residents of these areas, but flex zones already exist in Brandon and South County.
As residents from Brandon and South County have become more aware about this service, ridership has steadily increased. Read tips from a seasoned HARTFlex rider in Brandon who tells us about how she was pleasantly surprised to find that HARTFlex conveniently fits her busy life as a working professional, and now rides it every day.
There are more and more people joining the HART family in recent months. Ridership since January has been in the double-digit percentage increases, and we hope to continue providing these new customers with our best service possible.
If you're someone who has decided to join the HART family, but feeling a little overwhelmed about how to start, what to do, or where to go, remember that HART is committed to finding transportation solutions for you. Call Customer Service at 813-254-4278 for some trip planning tips, and visit www.goHART.org to view schedules and conveniently purchase bus passes. Through this website, you can also link to our Facebook site, as well as link to a fun (thanks to the Krewe of Gasparilla!), but informative video about riding HART for the first time.
Again, have a wonderful Fourth of July, and I'll see you on the bus!
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HART 2011 Summer Blast Passes are on sale at Marion Transit Center, University Area Transit Center and HART Ybor Office.
View Flier and Video for more information.
Don't forget! Summer Blast Pass holders enjoy $3 off any family meal at Pollo Tropical. View Flier for more information.

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July is National Family Reunion Month
To mark this unique month, HART and Radio Disney AM 1380 Tampa, part of the No. 1 radio network for kids, tweens and families, are hosting a "Draw the Best Family Reunion Ever!" contest. The lucky grand prize winner will receive a special visit from the Radio Disney Road Crew for a block party held right at home.
Download the contest form and rules at www.goHART.org/familyreunion. Hurry! The deadline for the contest is July 26.
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| July Service Changes: From Plan to Pavement | |
Bus riders have "their routes." Maybe it's a commuter route taken for short distances, or an express route taken daily to get to and from work. Considering the lengths, frequency, stops and schedules of so many bus routes that cover Hillsborough County's 1,100 square miles, ever thought about what goes into mapping out these routes?
From plan to pavement, many sign-offs are required along the way by planners, budget analysts, operations staff and more. But remember, HART's most important stamp of approval is from our customers.
Service changes are made three times a year as HART continuously assesses all routes to make sure they match the demand as much as possible, and HART has been planning for more than seven months to prepare for service changes that begin July 10.
Planning for service changes starts with talks between the HART Finance and Service Development Departments to ensure that proposed service changes match the budget numbers and reflect the best investment.
Once these numbers are crunched, the following are then considered:
- Ridership trends
- Impact
- Overall bus route schedule
- Alternative options
HART planners take into account new housing complexes, businesses, schools and other community developments to make sure HART effectively serves these riders, or potential riders. Proposed route changes are also based on suggestions by riders and drivers submitted throughout the year. Again, the goal is to provide transit service that is relevant to today's ridership trends.
If route changes are necessary, planners carefully design these updates so their impacts are minimal. They are truly amazing at finding cost-savings while still maintaining the transit footprint throughout Hillsborough County. For instance, because of new HARTFlex zones introduced as part of July's service changes, HART will be able to maintain the same level of transit service in a number of areas in Hillsborough County while keeping the operations cost low. Among other cost savings, HARTFlex uses smaller vans, instead of the traditional 40-foot buses. Best of all, it provides customers with a more flexible schedule.
New HARTFlex zones will be in Northdale, South Tampa and Town 'N Country. The first two flex zones were introduced last year in Brandon and South County. For more information, visit www.goHART.org/flex
Planners also ensure that route changes complement the overall bus schedule, so that as many residents as possible continue to have access to transit. For instance, some areas have multiple routes serving them, and residents from these areas might be slightly inconvenienced if a route is changed or reduced. But a route change here means preserving limited routes in other parts of Hillsborough County, which for residents of these areas, may be their only connection to employment and business hubs, such as downtown Tampa and University of South Florida.
Public comment is a big part of the process for service changes. July's service changes are a great example of this. Based on public comments from online surveys, six community meetings and a public hearing, original proposed modifications for four routes were changed, or just simply disregarded. Its cliché, but it's true. At HART, your two cents count!
After route changes are approved by the HART Board, rolling it out means new schedules for more than 400 bus and van drivers, as well as training drivers who are unfamiliar with new routes. July's service changes also mean installing, relocating or consolidating nearly 400 bus stops and notifying customers about these bus stop changes. Brochures outlining route-by-route changes are available on all buses and at transit centers, and new bus schedules are available online at www.goHART.org
HART knows sometimes customers feel that route changes are made somewhat suddenly. But, there's much more involved in this process, and it requires a lot of thought and consideration.
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| Driven to Serve | It's not
 | Pearl Neal, HART Bus Operator |
just a slogan; Driven to Serve is everyday business at HART!
Customers are the heart of HART. Whether it's training a new class of bus drivers, planning for bus routes or overseeing day-to-day operations, customer service is the bottom line. Each HART employee carries forth this commitment to service in everything they do.
 | Albert Perry, HART Transit Supervisor |
"My No. 1 rule in customer service is to give
patrons respect, be on time and go the extra mile. But No. 1 is always respect," Pearl Neal, Bus Operator.
"I've learned to place myself in the individual's place. I get complete information from them so I can best assist them," Albert Perry, Transit Supervisor.
 | John Creaton, HART Scheduler |
"Customer service is an organizational theme that requires a lot of teamwork, right from the bus operator, to dispatchers, to planners, and up through the big boss, the CEO," John Creaton, Route Scheduler.
 | Joe Escobedo, HART Director of Transportation. |
"The best way to create a culture of customer service is through example. As managers, instructors and mentors, we try to emulate what good customer service is," Joe Escobedo, Director of Transportation.
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| HARTFlex Rider: Try It! |
 | Hilary Holcomb HART Patron |
I called HART Customer Service because I was looking to shorten my commute by bus, which was about two hours at the time. They told me about HARTFlex, and it does save me time -- about 25 minutes every day. I signed up for a subscription so now they pick me up every morning and drop me off at my house every evening. I use it as a commuter line to connect to the bus so I can get to work at NetPark, but I've also used it to go to the doctor's office and shopping. Flex picks you up so close to your house, which is especially convenient as we get more rainy days and if you're traveling with little ones.
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HART is dedicated to providing excellent customer service while building solutions to support Hillsborough County's needs.....now and into the future.
HARTinfo Line: (813) 254-4278 TDD (813) 626-9158 HARTplus: (813) 254-4278
www.goHART.org
HART's Web site receives over 7.8 million hits per month! Use our website with ease to plan your bus trips with Google Transit Map Trip Planner.

For more information about this publication, contact
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