City of Riverside, California
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Weekly Wins
Great projects, initiatives and successes are happening in Riverside everyday; highlights for this week:


Partner Spotlight 

The Greater Riverside Hispanic Chamber of Commerce strives to be a dynamic, proactive, influential organization that plays a vital role in advancing the business, political and educational interests of the Hispanic community. The GRHCC works to foster economic development by strengthening the Hispanic-owned business community by promoting economic alliances, influencing public policy and supporting efforts that foster a better educated work force.


P. O. Box 5872
Riverside, CA 92517


This Thursday! 8/30
Downtown Marriott
11:30 to 1:30
(click here to register)

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Economic Development News
City of Riverside, California
Office of Economic Development
August 28, 2012 

Riverside is being recognized worldwide for its forward looking, cutting-edge approaches to economic development, education, sustainability and technology. Discover the possibilities within this City of Arts & Innovation.
Riverside Sees Economic Potential in Craft Breweries   

Adopts Policies to Encourage Beverage Entrepreneurs 


When a community seeks to attract start-up, high-growth companies, what could be better than finding a niche market that also inspires place-making, local branding, tourism, philanthropy and exports, all while creating local jobs? Across the country cities and towns are finding this to be the case with local-grown craft breweries.


When Packinghouse Brewing Company opened their doors in 2010, they had visions of much more than just a business opportunity.  Located in a quaint industrial space near the Riverside Municipal Airport, the operators - Sam Stager, Tim Worthington and Master Brewer Matt Becker- infuse their business model (and beers) with their passion for Riverside and respect for its local heritage and character.  The result has been good for everyone.


"As proud Riversiders, we wanted Packinghouse to reflect the incredible character and potential of the community," explained Worthington, "we want our name to be synonymous with Riverside, and our reputation to bring positive attention to the area and discerning, enthusiastic buyers into this market." 


Other local breweries - Inland Empire Brewing Company and Area 51 - also operate in industrial-zoned areas of Riverside, both with a similar fondness of and dedication to the local community.  Canyon Crest Winery is an example of a boutique winery that caters to the local tastes and clientele.  Local restaurants and pubs are benefitting as well, diversifying their beverage offerings with high quality options made right in Riverside.


Nationally, the craft beer industry posted a 15% dollar value growth in 2011 and 14% for the first half of 2012, according to the Brewers Association. In response to the potential that these burgeoning businesses can have on a community and a request from a forward-looking businessman, the Riverside City Council voted earlier this month to ease regulations on micro breweries, wineries, distilleries and brewpubs, allowing them to locate in more areas of the city and to open tasting rooms as a standard ancillary operation. 


By being proactive and supportive of this growing niche of entrepreneurs, Riverside hopes to see more culinary and craft success stories.  


Brad Wicks, the father of three local brewers and the driver of the zoning change, plans to have approximately 6000 square feet of space near Pierce and Magnolia set up as a micro-brewery, home brew supply and brew-on-premise facility, which will "allow for new home brewers to learn the craft and experienced brewers to test out their recipes using our professional on-premise brewing equipment, as well as sample recipes from other brewers".


According to Wicks, "Riverside is ripe for craft breweries; the location, people, business climate and support for local artisans is ideal for this industry; we need to make it easier for aspiring brewers to enter this market." 


Riverside Selects Economic Development Manager


Riverside City Manager Scott Barber recently announced the appointment of Larry Vaupel as the City's Economic Development Manager.  


Mr. Vaupel comes to Riverside from Illinois where he has worked in economic development for 19 years, most recently as Chief Executive Officer of the Greater Livingston County Economic Development Council.  As Economic Development Manager, Mr. Vaupel will manage the City's programs to help businesses create jobs for our community. (Read more...)

We invite you to celebrate the achievements and continued progress of this City of Arts & Innovation. Please contact the Office of Economic Development for more information.


Scott C. Barber

City Manager
City of Riverside