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NLB showroom hits the road
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 When NLB decided to create a water jet accessories showroom that travels to customer sites, Brewer gave it sales appeal inside and out. We also let print and online media know about it, generating over 100,000 exposures in the first few days.
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Trend Watch
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PRINT AD SPENDING should be up 5% in
2011 after three years of declines.
- PricewaterhouseCoopers
 
DIRECT MAIL RESPONSE is steady, averaging 3.4% to house lists and 1.4% to prospects (#10 envelope). - Direct Mail Assn. Trend Report
TABLET COMPUTERS (e.g. iPads)
will be used by nearly 80% of packaging
pros in 12 months, up from 46% today.
- Packaging World study |
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30 years and counting
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Please join us in congratulating Brewer office manager Gale Halbert, who marked 30 years with the agency on Sept. 18.
Gale is closing in on the record held by founder Don Brewer (33 years). And executive art director Dave Jankowski (27 years) is right behind her.
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Software updates
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Like you, Brewer adds or updates software periodically to enhance our performance and client compatibility. Key enhancements this year include Adobe Creative Suite® 5.5 (InDesign, Photoshop, Illustrator, etc.) and Microsoft® Office 2011.
If you prefer iWork, the Mac version of MS Office (Pages, Numbers, and Keynote), we have that, too.
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