New product launch gets immediate results 

Talk about fast payback: a print ad introducing new products (and a new corporate identity) for the Velcro companies prompted a call from a major OEM and a request for proposal the first week it appeared.  We've highlighted a few key elements below:

1. Prominent branding

2. Headline promises something new, with a benefit

3. Copy pays off headline

4. Dominant visual identifies products and application

Brewer also produced a new brochure and exhibit backwall featuring the new branding, which kicks off the company's second 50 years.  (That required some ingenuity, since our deadlines came before those chapters in the corporate identity manual had been completed.) 

Trend Watch 

of manufacturing managers and engineers use social media, about the same as say it's a waste of time. - Gardner Research

of marketers will spend as much or more on print advertising in 2011 as in 2010 - GlobalSpec study

of industry emails were opened last year, down from 26% in 2009
- Harte-Hanks Postfuture Index

average cost to close a sale without a trade
show lead (incl. 4.5 sales calls) vs. $2,188 WITH
a trade show lead (incl. 3.5 sales calls)
- Center for Exhibition Industry Research

new B2B publications were launched in the first six months
of this year, and 13 folded - B-to-B magazine