Brewer Masthead
Spring 2011

Campaign begins with strong branding


quietleigh logo and adTo help Leigh Fibers brand an acoustical padding made of recycled denim, Brewer began with a name and logo that communicate both the benefit and the source: QuietLeigh™.

The launch includes print and online advertising (primarily to the automotive market), sales literature and trade publicity.

Stretch your ad budget with PR 

 trend watch

Want to get more media exposure without spending more on ad space?  Supplement your advertising with publicity.

Brewer clients generate a lot of exposure with product releases, case history articles, trade show press kits, etc.  The free editorial space these filled last year for one client would have cost $60,000 at advertising rates; for another, $30,000.  Preparation and distribution costs were a small fraction of that.

Publicity doesn't give you as much control over message and timing as advertising, but it's a cost-effective way to extend your reach.  And some readers find it more credible.  If you'd like to know more, give us a call.

Trend Watch 

 

graphBudgets up for 2011 - The average B2B company expects to spend 6.7% more on marketing; 4.3% in the manufacturing sector (Forrester Research)

B2B pros don't tweet much - 15% of industrial professionals have a Twitter account; 53% say they are not at all likely to get one (GlobalSpec report, 2011)

Email CTR is steady - Email click-throughs averaged 5.1% in 4th Qtr. 2010, unchanged from 2009 (DMA and Epsilon Data Management)

Online ad spending to grow - 78.5% of B2B marketers plan to increase online budgets in 2011 (B2B magazine) 


easter 

 

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