Inland Label prides itself on always bringing you the most exciting label innovations and we are excited to be the first domestic supplier to offer Roll-Fed Injection In-Mold labels. We took our IML expertise to create an entirely new label technology for high volume, low SKU products. Roll-Fed IML provides the same photo quality graphics and ultimate durability as traditional IML but can offer a savings of up to 30%! While it is an excellent alternative to traditional IML, considerable cost savings can only be achieved when used with the right applications, read more to find out if Roll-Fed IML is right for you!

How do you create an interactive experience with your consumers? When it comes to consumer interaction, 'augmented reality' is one of the most unique, interactive packaging technologies available. Augmented reality is a new presentation tool that uses advanced imaging to combine real-world pictures with 3D computer-generated images. Used at the point-of-sale, consumers can hold up your package to a camera that will read and display a 3D version of the product on a monitor. When the package is moved or turned, the image of the product also rotates, allowing the product to be viewed from all angles. The image of the product is superimposed on various real-world images, adding to the level of consumer interaction. When used at the point-of-sale, augmented reality will call attention to your product and create the ultimate shopper experience. Read more on augmented reality.

In today's competitive market, brand owners have never been more aware of the tremendous opportunities that can come from innovation. But where does successful innovation come from? What are the key ingredients? According to a recent study by Silverwood Partners, the magic of innovation comes from the interplay of taste, feel, messaging, functionality, brand and ingredients. The key is to use these attributes to find a clear point of differentiation and separate your brand from its competitors. Once you have done this, it's all about execution and promotion. One of the reasons the Coors Light temperature activated label was so successful was due to the creative, integrated marketing campaign that went with the packaging innovation. Email us to discuss innovative packaging ideas that can differentiate your brand.