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 Friend of Inland 

 

Please take a few minutes to enjoy the latest issue of the Inland Informer. As always, drop me a note with any questions or suggestions.

 

Have a great summer!

Jackie Kuehlmann

Marketing Manager

Advertising is Dead, Long Live Packaging

With consumers tuning out mainstream media channels more and more, investing in cutting edge packaging is more important than ever. Revolutionary packaging not only demands the attention of consumers, but it can also make that all-important connection. Inland Label is committed to developing innovative labeling solutions and proactively presenting them to our customers. If you're looking to elevate your brand with ground-breaking packaging, contact us today. Read more on stand-alone packaging here

Can I Make my QR Code More Attractive?

QR Code with LogoAlthough they are a savvy technology and great marketing tool to connect with consumers, QR codes can be boring in their standard black and white fashion. Take it to the next level by adding color to catch your customer's eye. Or better yet, you can build your company logo into the QR code, giving it a 3D appearance while improving brand appeal. Email us today to talk about QR codes and other technologies that connect with consumers.

Retro... the Way to Go?
What do you think about and how do you feel when reminiscing about the past? If you're like most people, you feel nostalgic and happy, recalling the "good old days." Whether its sporting apparel or packaging, there is a mounting trend to create retro experiences that take consumers back to the past. If you want to escalate your brand to the next level and create an emotional connection with consumers, consider retro packaging. Read more on retro packaging.
  
Inland Label Named Supplier of the Year  
MillerCoors Supplier of the YearInland Label was named the 2010 Packaging Materials Supplier of the Year by MillerCoors. This award recognizes Inland Label's contributions in areas such as quality, service, competitive cost, safety, corporate responsibility, and innovation.
Stay Updated With Label Market Indices
There is unease growing in the packaging industry due to price volatility. In order to keep you up to speed with trends affecting the label market and pricing dynamics, we will be providing you with quarterly updates on the key label market indices in each issue of the Inland Informer. To view our Q2 market update, click here. Please feel free to contact your sales representative with any questions.
  
Inland Label Honored by MolsonCoors
MolsonCoors Supplier of the YearInland Label was also awarded the 2010 Supplier of the Year by MolsonCoors. This is the third time Inland Label has been honored with this award since becoming their exclusive label supplier in 2002.

In This Issue

 
More Attractive QR Codes?

 

Calling All Craft Brewers

 

Retro... the Way to Go? 

 

Market Indices... Stay Updated!

 

Upcoming Events  

Open Innovation 

 

Are you satisfied with the results of your innovation efforts? If not, open innovation is a strategy you can't ignore. Instead of simply relying on ideas for one-off projects, open innovation allows you to build and nurture relationships with your external partners and facilitate the open exchange of innovative ideas and technologies tailored to your brand. To learn more about open innovation and ideas for implementing it, check out this interview with Asad Hamid, VP global packaging at Campbell Soup Company.  

 

Calling All Craft Brewers 

 

Inland Label invites you to come to La Crosse, WI on Wednesday, September 28th to participate in Craft Beer Night at Oktoberfest USA. Check out the latest brews and promote your own brands. While you're here, stop by Inland Label for a tour! Click here for more info.

 

Award Winning Labels  

 

Competing against nearly 800 entries from printers and graphic arts firms in the state, Inland Label received three Awards of Excellence in the 11th Annual Graphics Excellence Awards, a statewide printing competition hosted by the Printing Industries of Wisconsin. Check out our winners here.  

Upcoming Events Header

 

PACKEX - Toronto

June 21 - 23

Booth #1341

 

Pack Expo - Las Vegas

September 26 - 28

Booth #5612

 

Craft Beer Night

Oktoberfest - La Crosse, WI 

September 28

Inland Label

info@inlandlabel.com  ·  800-657-4413  ·  www.inlandlabel.com