IPInsider Logo
The Official Electronic Newsletter of the International Parking Institute

Volume 3, Issue 9 // 
April 26, 2011

To: ,
New IPI Member Benefit Publication: Social Media Marketing Guide for Parking Professionals 
Finding the world of social media marketing a big overwhelming? Help is here, just for parking professionals. IPI is pleased to present the Social Media Marketing Guide for Parking Professionals, a new step-by-step guide for parking professionals, available free to IPI Members, that will help you utilize social media to communicate with your customers and find new ones. Read about cutting-edge methods you can use on Facebook, Twitter, and LinkedIn to help grow your business and improve customer satisfaction.
IPI Members can download their free copies from the Library Section of the IPI website. Non-members can purchase electronic copies for $199 by visiting www.shopIPI.com

Perceptions of Sustainability: Your Input Needed

The parking and transportation industry has often been characterized and perceived in a negative light and in direct conflict with sustainability and the environmental movement.

The reality is, parking and transportation professionals today are more focused than ever on sustainability and seek to incorporate practices and technologies that reduce dependence on the single occupant vehicle and carbon emissions from transportation.


Contribute to the shaping of the Parking Industry's Platform on Sustainability by taking this short 6-question survey on your perceptions of sustainability. Take the Survey

Invest in your Company and Career through Specialized Education at the 2011 IPI Conference & Expo 
Specialized education is an investment in your company and your own career, and no one puts together as much timely, useful, industry-specific educational programming as IPI. The 2011 IPI Conference & Expo offers a host of track-format seminars and courses presented by engaging, knowledgeable, and inspirational speakers, hand-picked by the IPI Education Committee. The expertise and real-world experiences on this year's schedule are sure to be invaluable to attendees. Tracks include:
 Best Practices 1&2
Registration - Rates increase May 1.
Secure your hotel room before the cutoff in just two days - April 28.
Parking in the News 
Video News Story Denotes video news story 
Lancaster: Security Will Now Patrol Parking GaragesVideo News Story
South Florida Cities Adding Electric Car Charging Stations to Parking Lots, GaragesVideo News Story
Solar Panels Approved for West Chester Borough Parking Garage
Parking Meter Woes at Weinam Creek
Credit-Card Parking Meters Finally Coming to Downtown Cincinnati
Rockwall County Seeks Parking Solution
Parking Deal Costs Indianapolis $2.9M
Tempe Gets Parking Meters That Take Credit Cards
San Francisco Launches iPhone Parking AppVideo News Story
Montclair's Bike-Parking Law Takes a Side Trip
A New Look At Parking in Athens
Calgary Parking Tickets Could Cost $15 More After City Council Vote
White Plains Wants to Raise Parking Penalty
Attleboro DPW Garage Still Awaits US Funding
In Parking Hot Spots, Somerville to Offer Pay With Plastic
South Miami Cracks Down on Illegal Parking Lot
Pay at Night for Morning Parking
Lakewood Parking Permit Plan May Ease Problems
Northern Ireland Businesses Launch Campaign Against Parking Charges
Parking Obstacles Frustrate Hawaiian BeachgoersVideo News Story
D.C. Rolls Out Pay-by-Phone Parking Meter System
Clarksville Parking Authority Budgets $350k for Projects
New Haven Parking Meter Plan Exhumed
Westport Considers Saugatuck Parking Garage
Pay Stations 'Hated' in Downtown Olympia
Center City Proposes to Upgrade Parking Meters, Tidy up Downtown
Daley Turns to Parking Meter Reserve Fund to Put Money Back
Pacific Cove Parking Structure Inches Forward
Old Town Alexandria Parking Meter Enforcement Now Uniform
City of Toronto Introduces New Parking Ticket Dispute Process
For these stories and more, visit the Parking in the News section of IPI's website.



RFPs Posted on IPI RFP Portal 
These and other open parking RFP's are available at the IPI RFP Portal. Access to complete RFP/RFQ details is restricted to IPI Members.

Recently posted RFPs:

Dhaka City Corporation, Dhaka Bangladesh
For: Parking Strategy Study

The City of New Rochelle, N.Y.
For: Parking Garage Operation and Related Services

The City of Bremerton, Wash.
For: Parking Enforcement Services

Hillsborough Community College, Ybor City Campus - Tampa, Fla.
For: Concession Parking Services

The City of Knoxville, Tenn.
For:  Multi-Space Parking Meters

Fulton County, Ga.
For: Parking Management Services

Charles County, Md.
For: Urban Design Study

The City of San Diego, Calif.
For: Parking Management Services

Have a RFP or RFQ you would like to have promoted? IPI provides this forum for parking organizations to post their RFPs and RFQs at no charge. For more information, contact IPI Membership Director, Mark Gedris.
Parking Matters: Two Articles Worth Reading 
Parking Smarter: Surge in Enrollment Demands Strategic Parking Solutions is a feature appearing in Community College Journal's current issue -- now on the desks of more than 12,000 college presidents, CEOs and business officers. The article, another successful accomplishment of IPI's Parking Matters program for advancing the parking profession, helps to educate college decision-makers about how parking expertise offers a great return on investment. Thanks to Mike Martindill, Tim Haahs & Associates; Matt Jobin, Rich and  Associates; Eric Glohr, Lansing Community College; and Mark Pace, Montgomery College for sharing their expertise for this feature.

Another pro-parking article appears in Buildings magazine, read by more than 70,000 building owners and professional facilities managers in commercial, institutional and governmental real estate throughout North America, earlier this month. Read Parking Industry Gears Up for Electric Car Growth, based on an IPI News release.
IPI's Next Webinar: An Education in Merchant Processing 
e-learning logo
Wednesday, May 18, 2011
2:00 PM EDT
Instructor: Michael Mintz, COO, AMG Payment Solutions

Parking professionals across the country often find the credit card processing world to be a murky one. If you've ever considered plastic payments or have already launched that service, IPI has an easy way to answer all of your questions and give you a solid understanding of the relationship with your processor.
This new webinar, designed just for parking professionals, is your opportunity to learn about all of the inner workings in merchant processing, clear the fog, and finally feel "in the know" about the way your account actually works.

Topics to be covered include:
Industry terms
The electronic payment process
Interchange - the pure facts
Common pricing strategies and examples
How to keep your processing costs down
What to be aware of when choosing a merchant processor
Parking industry best practices
PCI overview
Financial Reform Bill/Durbin Act

$35.00 for IPI Members

$50.00 for Non-Members


May Issue of The Parking Professional - Hot Off the Press 
The May issue of The Parking Professional has been mailed and should be arriving in your mailbox any day now.

From the May Issue of The Parking Professional
"Keep Your Hair Without Losing Your Head - Key Components of Writing a Transit RFP" - Mitch Skyer, Solstice Transportation Group, Inc.

Have you asked yourself any of these questions or pondered these scenarios:
"Should we outsource transportation or keep it in-house?"
"It has been (five, eight, 10) years since we looked at our bus system; are we still getting a good deal?"
"We keep getting complaints about transit, and the complaints are getting worse..."
"Our contract with our bus contractor is expiring and we have to go out to bid: how do we get the biggest bang for our buck?"

If these questions or statements have come up recently at your institution or agency, read on. Writing a Request for Proposal (RFP) or Request for Quote (RFQ)/Invitation to Bid (ITB) can be one of your most challenging tasks, but it also represents an unprecedented opportunity for change and improvement.

I like to call them the Enigmas of the Bus.

These are the two mysteries of any bus system that, once solved, will help to guarantee a positive bid process, and, ultimately, a successful transit system implementation.

IPI Members can read the rest of this article and access past issues on The Parking Professional page of IPI's website.

Advertising information is available by contacting Bonnie Watts, CEM at 540.371.7535.


Get the Answers from IPI's Best Practices and Internal Accounting Webinar 
Attendees of IPI's April 20 webinar, Understanding Best Practices and Internal Accounting for Parking Operations, received new insight into best practices for their parking organization. They also reviewed key internal accounting functions such as management accounting and budgeting. Instructor Brad Johnson, CPA, MS, of Urban Parking Management, included a case study based upon an actual report on a company by independent auditors. Brad fielded questions before and during the webinar.

Question: Can you briefly discuss the top five parking audit issues you've dealt with?

Brad Johnson: Clearly, the number-one issue is auditing to find and prevent theft. Less clear is that theft comes in many shapes and sizes.  Up until the end of 2010, most of the facilities I am associated with accepted cash only for daily transient payments. No credit or debit cards were accepted. Cash is easy to steal. As of 2011, no cash is accepted, and they've moved to only credit and debit.  So you can see the audit issue of cash theft was critical, but now does not exist. As I mentioned in the webinar, I think employee theft is an important audit issue. Such theft takes many forms such as payroll, equipment, free parking, gifts from vendors etc. Therefore, the audit issue is employee behavior.  Again, as mentioned in the webinar, compliance auditing is a major help.  Another key point is managerial supervision. 

IPI members can read the entire Q&A in the IPI Library, and the archived webinar is available to all.
In This Issue
New IPI Member Benefit Publication: Social Media Marketing Guide for Parking Professionals
Perceptions of Sustainability: Your Input Needed
Invest in your Company and Career through Specialized Education at the 2011 IPI Conference & Expo
Parking in the News
RFPs Posted on IPI RFP Portal
Parking Matters: Two Articles Worth Reading
IPI's Next Webinar: An Education in Merchant Processing
May Issue of The Parking Professional - Hot Off the Press...
Get the Answers from IPI's Best Practices and Internal Accounting Webinar
IPI CareerHQ Recently Posted Jobs
Connect with Us
Upcoming Event Calendar
President Signs New Policy Directive on National Preparedness
World Parking Symposium VIII
Now Available: The IPI 2011 Compensation and Benefits Report
State of the States


IPI CareerHQ
IPI Career HQ
IPI is proud to present IPI Career HQ, an online resource designed to help employers recruit qualified parking industry professionals, and to help parking professionals make employment connections. 



Director of Transportation and Parking - The University of Chicago - Chicago, Ill.

Deputy Director of Transportation Services - University of Washington Transportation Services - Seattle, Wash.

IT System Administrator for Revenue System - The Parking Spot - Chicago, Ill.

Channel Manager: Asia - Park Assist - New York, N.Y.

Channel Manager: Latin America - Park Assist - New York, N.Y.

Channel Manager: Europe & Middle East - Park Assist - New York, N.Y.

Director of Parking and Transportation - Georgia Southern University - Statesboro, Ga.

Director of Parking and Transportation Services - Clemson University - Clemson, S.C.

Executive Director - Buffalo Civic Auto Ramps - Buffalo, N.Y. 


Always free to individuals looking for new career opportunities, to make the job board even more useful to employers, IPI is announcing a new pricing model:

Single 30-day job posting - $49
Includes resume database search 
Annual Subscription - $299
One fee, unlimited job postings
(each job runs for 30 days)
Includes resume database search

Reach thousands of parking professionals!  Each job posting is included in the IPInsider as well as on the home page of the IPI website.  For more information on posting a job opportunity, visit the Employers section of the IPI CareerHQ.


Connect with Us

Upcoming Event Calendar

May 22 - 25
2011 IPI Conference & Expo

Pitsburgh, Pa.

IPI Links
President Signs New Policy Directive on National Preparedness 
On March 30, President Barack Obama signed a new Presidential Policy Directive (PPD) on National Preparedness.  The Directive outlines the President's vision for strengthening the security and resilience of the United States through systematic preparation for threats to national security, including acts of terrorism, pandemics, significant accidents, and catastrophic natural disasters.

The Directive emphasizes three national preparedness principles:

 An all-of-nation approach, aimed at enhancing integration of efforts across federal, state, local, tribal, and territorial governments; closer collaboration with the private and non-profit sectors; and more engagement of individuals, families, and communities;

 A focus on capabilities, defined by specific and measurable objectives, as the cornerstone of preparedness.  This will enable more integrated, flexible, and agile "all hazards" efforts tailored to the unique circumstances of any given threat, hazard, or actual event; and

 A focus on outcomes and rigorous assessment to measure and track progress in building and sustaining capabilities over time.

The First Observer program aligns perfectly with the Presidential Policy Directive. Launched by IPI in early 2010, First Observer is a parking-specific training program that arms parking professionals with the skills they need to address five critical security areas: on-street, surface lots, garages/decks, special events, and shuttle operations. For more information, or to schedule a First Observer onsite training, visit the First Observer page of the IPI website or contact IPI Deputy Director Henry Wallmeyer.


World Parking Symposium VIII 
Why does Parking & Transportation Matter?
The Future of Service Delivery in the 21st Century
Niagara College, Niagara-on-the-Lake, Canada
June 26 to 29, 2011  
Full conference registration fee of CD$945.00 includes two and a half days of presentations by world experts, panels & Parking Puzzle, lunch & breaks daily, Tuesday gala dinner at Cheateau des Charmes winery, plus all conference materials.

Conference Highlights include:
Sunday Keynote by David K. Foot, Professor Emeritus of Economics, University of Toronto, co-author of best-selling books including "Boom Bust & Echo: How to Profit from the Coming Demographic Shift".
Donald C. Shoup, Professor, University of California, Los Angeles, widely-regarded expert in the economics and availability of parking, author of "The High Cost of Free Parking".
... and presentations by many experts in parking policy issues including
The Future of Mobility...The Effects of Parking Facilities on Urban Structures...Parking Service Delivery - Public vs. Private...Transit Vision 2040...Funding TDM Migration...The Importance  Relevance of the Parking Industry...From Demand to Development...How do Australian Cities Manage Parking?...Smart Growth...Using Simulation in Parking Policy...Europe's Parking U-Turn...Taking Parking Management to the Cloud....and much more
For more information and to register, go to www.worldparkingsymposium.ca.
Now Available: The IPI 2011 Compensation and Benefits Report
The newest and best tool in the parking industry helps you and your organization stay current with compensation trends. The 2011 IPI Parking Industry Compensation and Benefits Report provides benchmarking information that will allow you to stay competitive by knowing salary and total compensation data on more than 20 positions. Data is analyzed by:
Type of operation (municipal, airport, university, hospital, etc.)
Type of community (urban, suburban, small city)
Organization size (by number of parking spaces, number of employees, revenues)

Data on benefit packages for full- and part-time employees as well as dependents is also included. This invaluable report is available to IPI members for $89.00 and non-members for $199.00.

Make sure that the next compensation and benefits decision you make is the right one. Order today at www.shopIPI.com.


State of the States 
Parking Association of the Virginias
On May 13, from 9AM-3PM, at the Downtown Richmond Marriott, the Parking Association of the Virginias (PAV) will host its Spring Annual Meeting. Lighting expert Shawn Good, PE, LC, LEED, Brijac Engineering's Lighting Department Manager will present, "Lighting - Technology and Design, a Balancing Act". Like last year, one hour of CE Credit can be obtained for attending this informative and timely session. Other activities will include a panel discussion and a tour of the garage we learned about at last year's meeting at Metromont. Complete information about the annual meeting can be... more information.
Texas Parking & Transportation Association
Have you heard the news about Texas Parking Association? On March 30, 2011 they changed their name to Texas Parking and Transportation Association at the 2011 Conference and Tradeshow where the members approved the change during the annual business meeting. Our association had a really good turnout for our annual conference that took place in Addison on March 30-April 1, 2011 with 168 registered attendees. Not only did we enjoy numerous networking opportunities but experienced valuable educational sessions plus resources that were available during this conference. Along with our name change, TP & TA instituted our new by-laws that can be viewed... more information.