Long View Newsletter
Providing You Tools To Make More Money!February 2012
Articles In This Newsletter
Tip of the Month
The Narrow ath
Hello, ,

Do you get frustrated? Ever wish those customers would just go away? I may be simplifying it but life throws you lots of adversities. You have to deal with them the best way you can and just keep on hoeing. Adversity makes you strong. Use it to your advantage.

The following isn't going to make you any money but I thought you might enjoy my saga and the adversities I went through. Trust me I almost went home after forgetting my sandwich in the car. I flew to Palm Springs for a seminar and these are all the things that went wrong on the trip:
  1. The airline changed the plane and my seat went from 7F, a window seat to 23B, a center seat. A 5 hour flight! I wanted to kill someone! 
  2. I forgot my folder with my ticket information at home and had to go back.
  3. I stopped at Wawa for lunch and to bring a sandwich on the plane and left the sandwich in the car at the airport.  
  4. I left my jacket at the Phoenix Airport while I was waiting for my connection.
  5. When I got to Palm Springs I opened the folder and there was no hotel info so I didn't know where I was going. I had to log into my computer at the office to find the info.
  6. I forgot to bring my tooth brush.
  7. My folder with the ticket information disappeared from my hotel room.
  8. I couldn't sleep more than 15 minutes at a time the second night.
  9. When I put on my shirt for the last day it had a tear in it.
  10. I pulled my computer out of my bag in the over head compartment and my ear bud ear phones fell right into a guy's beer. I offered to buy him another beer but he said that the beer would kill anything on the earphones.
  11. When I got back to pick up my car, they had two numbers for the same section and I had a hard time finding my car.  
  12. There was about 3/4" of ice on the car. However, there was an ice scraper in the car. Yea! Something went well on the trip.  
  13. The good thing was that I had breakfast waiting for me in the car. My sandwich that I bought on the way to the airport. Good thing it wasn't summer.  

Could anything else go wrong? All this happened between Monday afternoon and 6:00am Thursday morning. You can't make this stuff up! In hindsight, it was a great seminar. I learned some things that I will be sharing at the Boot Camp. I would do it again, even with all the hiccups.   

 

When do you "give up"? When a challenge comes your way do you have a pity party? The road is never smooth. The way you react or respond to things make a big difference. Make sure you are making the right responses.     

 

The article below by Dan Kennedy hits the nail right on the head. Make sure you read it once or twice. It has some great points. 

 

If you are going to the VDTA Show in New Orleans, make sure you attend one of my classes: 

"There's Gold in Those Old Customers!(and how to get it)"  Monday, Feb. 27  10:15am to 11:15am   
"The One Thing You Need to Know for 2012"   Tuesday, Feb. 28 11am to 12 pm
   
Till the next time ..... Always Be Selling,

 

 

Howard J. Anderson

 

Long View Retail Consulting 

 

Act Now, Special Offer Ends at Midnight Tomorrow!

Will You Let The Big Fat Cats Take Away The Rest of Your Future? 

The Sewing, Vacuum and Central Vacuum industry is under attack from all sides. The Internet, Big Box Stores, Social Media, low profit minded dealers, manufacturers selling direct and the supposed educated consumer that sees ads and magic shows and believes them. What is your ACTION PLAN  to win the "David" against "Goliath" battle that you will be facing every day? You don't have their resources in money or exposure to compete so you have to be smarter.

Have You Been Doing The Same Thing Year After Year and Not Getting What You Need and Want Financially? 

Although we may think of ourselves as David by ourselves, we are not. We also may think of our challenges as Goliath but that is also not true. So many of your fellow business owners have closed fighting the battle by themselves but you don't have to go it alone. We all know a dealer who seemed to be on top only to see them close their doors. We have seen other dealers struggle year after year and barely eek out a living only to ride off into the sunset and never to be heard from again. We have seen other dealers give up and start other successful businesses

My name is Howard Anderson. I am an author, speaker and serial entrepreneur. My mission is to help sewing and vacuum dealers just like you make more money. I started Stony Brook Sew and Vac in 1986 as a store front to show central vacs that I had been selling since 1979. I grew the retail business from just under $200,000 in annual sales to over $4,000,00. I received many awards in the sewing and vacuum industry. All that is not important other than to assure you that I am in the trenches and can help you based on my retail experience not theory. I have been creating easy to follow systems for dealers just like you for years that you can use and cash in with.

 

I really never thought I did anything special. I thought everyone was doing what I was doing. But in talking to other dealers I found out a lot of the things that I was doing no one else was doing . There are only about 25 out of the 6,000 dealers in the country who have been able to accomplish what I have for any length of time. What I feel makes me unique is that I have relentlessly studied our business as well as others. From information mined, I worked hard to create duplicatable systems that I could train my staff to do. I am willing to share those unique systems to grow your business at the Fourth and Final Ultimate Profit Explosion Boot Camp. This is your last chance since I will never again put on such an event.

 

Do you want to know how to sell more with less effort? Do you want to keep you and your employees motivated? Do you want to know how to get your customers coming back over and over again? Do you want to have a plan on how to grow your business?   
hja
Let me help you!
 


If you answered "YES" to any of the above questions, I can help you.
Click Here and attend the Ultimate Profit Explosion Boot Camp for only 3 easy monthly payments of $397. You will never be able to attend for less and this offer ends at midnight on February 15, 2012.

Do you want to know more about the Boot Camp? Click here for more information on the Ultimate Profit Explosion Boot Camp. 


When you sign up you also need to reserve your room as soon as possible so you are staying at the hotel. We are going to have a full schedule and you don't want to be catching a cab and fighting traffic to get there at 8AM. You can call the hotel directly at 1-888-746-6955 and mention you are in the Ultimate Profit Explosion Boot Camp or click on this link to register for the hotel. The suites are $99 and we will be together on the newly renovated wing and there are no resort fees!

Plan to arrive Sunday, April 22, 2012. We are planning a small reception at the Voodoo Lounge on top of the Rio on Sunday evening that as an early registrant you are invited to attend. I'll have more on that later. We will start at 8am on Monday morning bright eyed and bushy tailed and ready to rock and roll. We will be jammed packed with great information Monday, Tuesday and Wednesday and end around 3pm on Wednesday, April 25, 2012. 

I can't wait to get started. I wish it was April now! Not really, but I can't wait to share with you some really cool things that have helped me in this yucky economy.
The Renegade Millionaire Way
 
by Dan S. Kennedy

dan on bull

 

The Power Of Mastery

I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income - without spending even a penny more on advertising or marketing.

One of my featured guest speakers at a past SuperConference was Michael Vance. Michael worked side-by-side with Walt Disney for a number of years.  As I was listening to Mike, I made a mental note to start talking about a Walt Disney quote about marketing that I used to use a lot.  

What Walt Disney said about Marketing is:

"Do what you do so well - and so uniquely - that people can't resist telling others about you."

In every field, there are "masters".  People just so darned good at what they do that people are compelled to tell others about them.  

Mike Vance is that kind of speaker, and there are darned few in that category.  Actors like Paul Newman, Al Pacino, Robert DeNiro.  The salesman I used to buy my cars from, Bill Glazner, at Sanderson Ford in Phoenix - he puts every other car guy I've ever seen to shame.  There are a couple chiropractors I know who put on such a great "report of findings" (their equivalent of the Printing Audit) that they enjoy 100% conversions and can easily sell large dollar "pre-pays."  There's a shoe-shine guy at the Atlanta Airport who still rubs wax in by hand, snaps the towel with authority, slaps the leather, makes the brush sing.  And this is important: these people are "master performers."  They are not just masters at whatever technical thing they do, they are masters at presentation.

So, here's a very simple, very practical question:  after customer buys from you for the first time, do they - without any prodding from you - rush to the phone, call an associate, and tell them about the amazing buying experience they just had?  Are the first words out of their mouth to the next person they see about you?  

If it is, here's the economic impact:  your need to invest money in acquiring new customers will diminish over time as your business converts to being 100% referral driven.  This means you can take all the money you now spend on advertising, direct mail, telemarketing, etc. and put it into your pocket instead. This means you will have more people calling and waiting in line for you than you have time, because each client will multiply.  

"Mastery" can quite easily be worth an extra $50,000.00 to $200,000.00 or even more to you each year you remain in this business.  (Bank it all at even modest interest and in just five years you can retire a cash millionaire.)

To get that good, you must dedicate yourself to doing so:  I've always been impressed with the late Yul Brenner, who performed the "King and I" a record number of times on Broadway - and still rehearsed his lines, gestures and facial expressions everyday, before every performance, right up until his last one.  How many times have you written out your own, complete sales script word for word?  Recorded it and listened to it on tape?  Role-played it with family or mastermind group members?  Practiced in front of a mirror?  Ever?  This month?  

Get this:  I can predict your future bank balances if I know what you read, what you listen to, what educational functions you attend, who you hang out with and what you work on (practice) regularly.  Oh, and years ago, Joe Karbo wrote this wonderful ad headline:  are you too busy making a living to make a fortune? Are you?

Click here for NEW Video from Dan Kennedy, The Professor of Harsh Reality... FREE Blog Video (actually 2 Videos) Reveals the SHOCKING NEW Realities and BEST Opportunities for the Emerging NEW Economy... 

 

 

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world.