Do you feel like your kids know more than you do about technology? What is available that you can use in your business to make you more money? Things are changing so quickly now and you need to change in order to survive.

 

I have to start by saying that the old service postcard worked so well I used to joke that it was like printing money. Sending out an annual service reminder in the easiest thing that you can do to grow your business.

 

Even though my existing card was working very well, I am always looking for new ways to grow my business and to improve on what is working. What is the next best thing to come along? And, how do I know if it is working? The answer is easy, TRACK EVERYTHING! Ads, promotions, EVERYTHING!  

 

My latest thing I am testing is variable post card printing on a full color 6" X 11" card and PURLS. We all have to agree that when your customers think you are talking directly to them they will be more responsive. Variable printing and PURL'S do just that! 

 

Variable printing allows you to personalize the postcard to your customers by adding their name or even a picture of their vacuum or sewing machine. It is amazing how it has increased our response at very little increase in the cost. If your customer thinks you are talking to them, they are more likely to read what you send them.

 

                              Vacuum Postcard Example                    Sewing Postcard Example 

 

I back up the postcard with PURLS. It stands for Personal URL's. It allows you to automatically create a totally personalized website for your customer. We added three options for special offers that were only available to them if they came to the website and scheduled an appointment to get their vacuum or sewing machine serviced. I have changed the offers this month that I think will help sell more. I will tell you how that has worked out in next month's newsletter. The nice thing is that I can change the website any time! 

 

                             Vacuum PURLS Example                    Sewing PURLS Example 

 

Hidden BONUS: The hidden bonus about the PURL'S is that you force them to give you their E-Mail address in order to get the bonus offer and to schedule when they drop off their machine for service. Then you can market to them via E-mail which we all know is less expensive and it gives you another way to keep in contact with your customers.

 

The more you know, the better off you can be in your business. The technology available now is amazing. These are the type of things I will be sharing at the Ultimate Profit Explosion Boot Camp in September. Make sure you sign up.

 

The printer we use to do the variable printing and the PURLS is The Print Concierge. If you are interested, contact Lee or Scott. Here is a link to their website and information. Click here  They have a free book called Direct Marketing Strategies on the website that is worth the read and price, it's FREE!  

 

In the Renegade Millionaire System, I dispense this advice: #1: BE the Wizard, #2: BEWARE the Wizard.  Wizards are very powerful, so it is better to be one than to be influenced by one.

 

Everybody welcomes the convincing Mystic. People so desperately wish to Believe. That there is a long lost, ancient or a revolutionary new Something: cure, elixir, formula for easy riches or happy relationships or better sex or children that mind or growing 12 foot high tomato plants; a gizmo that turns corn into fuel or tree bark into gold doubloons; an Answer Man, Seer, Keeper of Secrets.  And in dark times, this desire intensifies. In dark times even kings subjugate themselves to the Mystics - which you know if you've studied history. People really don't want rational explanations for how you do what you do, they prefer Believing that you possess Mystical Powers and Magical Secrets that you will use for their benefit.  To underestimate the power of secrets and secret powers is to ignore how humanity has been manipulated, controlled and ruled since its beginnings.

 

In these times, you can rise to greater heights of influence and power than at any other time, by turning up the wattage on your mysticism. In the dark, you glow. Doesn't matter if you dispense investment advice or lawn care advice, are a dog whisperer or a presidential candidate, or a tax attorney or a mattress manufacturer - now, more than ever, is the time to speak of secret techniques and magic ingredients and unique abilities. To offer absolute certainty in an uncertain world. To declare unique and profound importance.

 

I'm speaking now about how you present yourself to the world.

 

If you sell a particular kind of mattress, you must present it as THE - emphasis on key word: THE - first, best, only "magic," based on top secret technology invented for NASA and Olympic athletes - that relieves all back pain, delivers 10,000 more REMs per night, lets cellular structure rejuvenate thus slowing aging, helps you lose weight while you sleep; is THE secret to eternal youth and vitality. It must be THE GREATEST discovery in medical science of this century. And you, as its spokesperson, must be the Grand Mystic of Sleep Science. You need an arsenal of Amazing Facts at your disposal. You need practiced language and Profound Statements. You must convincingly promise THE Cure. For whatever ails them, economically, emotionally, physically. To advance your education, I strongly suggest getting and reading the book CHARLATAN. It reads like a novel but is non-fiction. Not that you should be a charlatan; I presume you deliver legitimate value in whatever you sell or do. But that you should use the techniques of the master-charlatans of the ages. Nothing less will do.

 

When a group becomes lost and frightened in a dark cave, the man with the only flashlight automatically becomes their leader. Key word: only. It's time to present yourself as the person with THE ONLY flashlight.